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Facebook and the Mystery of Organic Conversions

Jon Loomer

If you want to know how many conversions were driven by an ad, Facebook is very good about helping you uncover that information. Today we’ll talk more about conversions from organic distribution, the ways you can track it, and how it ultimately impacts our actions as marketers. Organic Posts and Conversions.

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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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How to Leverage Social Media Publishing for Lead Generation

Oktopost

Yep, that’s right, every tweet about American Idol, every mirror selfie, every Boomerang of a Vanilla Bean Crème Frappuccino, and every think-piece published to LinkedIn is part of the big, shining ball of social media around which everything else revolves. Your marketing team is in charge of your social media publishing strategy.

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Content Creation? Curation? Focus on Publishing Instead

Firebelly

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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5 Best Practices for Streamlining Your Social Media Publishing Workflow

Oktopost

We don’t need to remind you of the benefits of consistently posting quality content to social media, particularly when it comes to getting ahead of the competition. Jump to Section Scheduling content Know your audience Repurpose content Work from a centralized platform Put those analytics to use 1. The solution? The solution?

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Google’s BERT Update: Embracing Customer-Centric Conversational Marketing

agora pulse

And BERT’s impact has been quite mild as well, as perceived by the web publishers. But they should convince any digital marketer of the need to embrace customer-centric content marketing model. Customer-centric content marketing . The customer-centric content strategy puts your target audience as the primary focus.

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LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

Social Media Today

LinkedIn has shared some new insights into how the COVID-19 conversation has evolved across its platform.

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