Buzz Marketing for Technology

DECEMBER 29, 2010

Is The White Paper Dead for B2B Marketing? – In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”.

B2B 209

B2B Engineering ROI Social Media 209

Convince & Convert

OCTOBER 9, 2013

Conversely, the last client I picked up at my current firm, Converse Digital , took exactly one call and a meeting over beers. Instead, I spend my time creating great content in the form of blog posts, white papers and helpful marketing and sales tips and techniques. Youtility content accomplishes this goal.

Content 141

Content Proposal B2B Meeting 141

yMarketingMatters

APRIL 10, 2019

Storytelling, with a well thought out content strategy, is an amazing unique way of building a personal connection with your customers, which is the differentiator that will keep them coming back to you, year after year, rather than turning to your competition. Drives Conversions. It Drives Conversions. Enter Storytelling!

B2B 100

B2B Loyalty Conversation Social Media 100

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. What is Social Listening? Engaging Customers.

B2B 155

B2B Sentiment Analysis Reputation 155

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Hitwise 117

Hitwise Content Blogger Consultant 117

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Whether scrolling through Instagram, browsing Pinterest boards, or a liking a Retweet, people are searching for authenticity on major social platforms.

UGC 40

UGC Content Authentication Curation 40

Pam Moore

DECEMBER 9, 2019

If you are not planning your content for 2020 you are already falling behind. 2020 is going to finally be the year where the games of fake bot engagement and vanity metrics take a back seat to amazing content that connects with the right audience at the right time. Get a Grip on Your Content Marketing with a Content Calendar .

Template 78

Template Templates Social Media Content 78

Proactive Report

NOVEMBER 21, 2022

Social media intelligence is the art and science of gathering data about online conversations so that you can use that information to improve your content creation and deliver more value to your audience. . But it’s not enough to know that there are conversations taking place. Mining conversations. Content Analysis.

Social Media 64

Social Media Analysis Research Conversation 64

Pam Moore

JUNE 27, 2016

The importance of an integrated digital and social platform for converting leads and achieving your goals. Why your problem in achieving your results using Facebook advertising may not be Facebook but other issues with your digital platform and conversion funnels. 50 Ways to Inspire Your Audience (white paper).

Advertising 122

Advertising Facebook ROI Training 122

Pam Moore

AUGUST 13, 2019

Twitter is an amazing platform to not only build community and brand awareness but also to generate leads and increase sales! However, to do this you must understand that Twitter is not designed as a spamming platform. Learning how to increase conversions and sales using Twitter requires both art and science.

ROI 60

ROI Strategy Twitter How To 60

Pam Moore

MAY 6, 2019

One of the best ways to stand out from the crowd of never ending tweets and mundane advice is to bring together some of the greatest minds and influencers in your industry or niche to co-create content that is unique, relevant, timely and of value to your ideal target customer, audience and community. Business benefits of co-created content.

Influencer 60

Influencer Activities Content How To 60

Pam Moore

MAY 9, 2017

Combining the right balance of paid media, earned media and owned media can take your business from zero to turbo pretty fast when combined with a solid content marketing and social marketing program. Organic reach on platforms such as Facebook are declining down to zero. 8 Steps to Develop a Social Business Plan (white paper).

Nielsen 165

Nielsen How To Influencer Overview 165

Pam Moore

JANUARY 4, 2017

They setup their primary social channels on platforms such as Facebook, Twitter and Instagram. They may even work with a 3rd party agency to produce some solid videos with content that helps their customers solve their greatest problem. Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper).

Social Media 167

Social Media Social Networking Training Instagram 167

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. Last year, the marketing software platform acquired Motion.ai Artificial intelligence is all around us. Today, we examine the best B2B chatbots being used to drive business objectives.

B2B 119

B2B Examples Hubspot Widget 119

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. What type of content should we focus on?

Social Media 140

Social Media HootSuite How To URL 140

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Pam Moore

NOVEMBER 28, 2018

The social media content jungle is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . If you want to get a grip on your content marketing in 2019 and see incredible, measurable results, then you MUST utilize a content calendar.

Template 60

Template Templates Content Social Media 60

Oktopost

OCTOBER 10, 2022

Focus on Video Content. For example, a company that shows branded content to its audience once per week is twice as visible as another company that only shows branded content to its audience every other week. That means lower ad costs, a higher conversion rate, and better long-term relationships. ? Work with Influencers.

Brands 75

Brands B2B SEO Influencer 75

Pam Moore

JUNE 28, 2019

The digital marketing and social media content landscape is getting scary for marketers who don't have a content strategy. Get a Grip on Your Content Marketing with a Content Calendar . Download our 2019 content calendar template here -> 2019 Content Calendar Template. Increase the ROI of your content.

Template 60

Template Templates Content Marketing 60

The Realtime Report

DECEMBER 27, 2012

First, define the online conversation you need to be a part of using keywords. Try getting out of the box by considering lifestyle-related conversations. Use those keywords to find the people who are leading the conversation you are interested in and create your list of influencers. Learn more at [link].

Influencer 195

Influencer Products Marketing How To 195

Pam Moore

JANUARY 24, 2020

Content shared by employees receives 8x the engagement over content shared by the brand. Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships.

Sample 78

Sample Samples Strategy Brands 78

Twist Image

MAY 3, 2012

The best business to business sales are done through relationships, testimonials, white papers and general content marketing (unless you're in a highly structured, regulated and procurement driven process, but there is still an opportunity to leverage social media). content marketing. content sharing platform.

Findability 106

Findability Social Media Case Study ROI 106

Techipedia: Tamar Weinberg

FEBRUARY 29, 2012

Example: Offering a free white paper download to someone likes you on Facebook, and the download consists of 200 words of common knowledge. Company-centric content. No platform differentiation. Never sharing other people’s content. It’s hard to have a conversation with a logo. Disappointing offers.

Social Media 206

Social Media Brands RSS Publishing 206

Pam Moore

NOVEMBER 29, 2016

Download our 105 Factors Impacting Your Digital Brand white paper. The social web is really one big fat social conversation and relationship, made up of many micro-conversations and relationships. A platform that helps you inspire, connect with and delight your audiences. How do you want people to perceive you?

Brands 60

Brands Strategy Small Business Authentication 60

Sprout Social

JANUARY 13, 2021

But what if they saw an ad multiple times across different platforms? In terms of the social media marketing funnel , attribution models credit the channels within the Awareness and Consideration stages that led to the Conversion. Do you know how your newest customers heard about your product or service?

Social Media 97

Social Media Marketing Newsletter URL 97

Writtent Blog

MAY 24, 2013

Today we are going to investigate the angles from which you can look at your content marketing strategy with a totally different perspective. Optimize Your Content Marketing Strategy with 8 Keyword Tracking Tips. Turn Prospects Into Leads with Killer Social Content. Hope you’re having a great marketing time this week.

Content 71

Content Marketing Loyalty eBook 71

Pam Moore

MAY 27, 2016

Know the difference between real value and content that is spam. Instead focus on connecting with people you can learn from, people who you can share mutual value and have relevant, meaningful conversations not only on Facebook, but also in real life when possible. The norms, language, tone of content and conversations is different.

Facebook 113

Facebook Marketing Groups Groups 113

Proactive Report

OCTOBER 21, 2013

Here are few suggested metrics: Activity on each social platform: Most small businesses have limited time and resources. You should also track how many website visits, leads and customers each social platform is generating, advises HubSpot. You can use tracking codes to see how people repsond to your social content and offers.

Small Business 65

Small Business Metrics Social Media Hubspot 65

Pam Moore

OCTOBER 11, 2016

Are your tweets helping you increase the ROI of all of your content marketing, digital and brand marketing? Provide your audience massive amounts of value via your tweets and content you create on other platforms such as your blog, YouTube channel? How to become a curation expert by sharing 3rd party content.

Tips 60

Tips ROI Social Networking Training 60

Buffer Social

DECEMBER 17, 2018

Brian : In other words, Pat is advocating for adding value to the conversations already happening within your niche. Hailley : James Scherer , lead editor at Wishpond , shares marketers frustrations with the fall in organic reach for brands on Facebook (especially with the announcement from the platform in January of 2018).

Social Media 110

Social Media Marketing Curata Influencer 110

Convince & Convert

APRIL 18, 2013

This week: From ExactTarget , a free white paper called “ Designing for the Mobile Inbox “ From Expion , a free demo of their centralized platform. From Cision , a free content marketing kit to help you get the most of your brand storytelling. ” What, conversely, do you like least about social?

Brands 134

Brands How To Social Media RSS 134

Convince & Convert

FEBRUARY 25, 2016

Rohrs and Raj Nijjer join the Content Pros Podcast this week to share exciting developments in a brand new industry: location-based personalization and marketing. Quotes From This Episode: “We all know the conversation today in marketing is about the customer journey. Location, Location, Location. ” —@rajnijjer.

Data 60

Data Film API Yahoo 60

Pam Moore

SEPTEMBER 7, 2016

However, when you do the “double click” and take a deeper look at their strategies, tactics, and content you may see it’s truly lacking differentiation. Many don’t know the most basic analytics of their blog or website traffic, conversion funnels or social media community engagement.

Social Media 60

Social Media Tips Marketing Social Networking 60

Webbiquity SMM

FEBRUARY 16, 2016

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. 3 B2B Content Marketing Stats and Facts. 88% of B2B companies use content marketing. Asked to identify their “top social media platforms for product launch,” 81% of B2B technology marketers cited LinkedIn.

B2B 110

B2B Social Media Marketing Survey 110

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Mindjumpers

JULY 27, 2011

Tweet Today, a white paper called “ The Social Marketing Funnel: Driving Business Value with Social Marketing &# has been published. At Mindjumpers, we work with Awareness and therefore we are also very happy that we have been able to contribute with our help to develop the white paper. Manage Social Content.

ROI 219

ROI How To Marketing Proposal 219