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The Social Media Monitoring Lighthouse – A Guide on What and How to Monitor

Razor Social

Do you realize how valuable it is to monitor and track conversations online? Are you monitoring the trends related to conversations about your brand? There are many things to consider when looking for monitoring tools but the most important thing is that you are monitoring conversations! Conversation Tracking.

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Best Social Media Monitoring Tools

Bill Hartzer

You can also measure and track engagement while determining which conversations in chat rooms, forums, etc. Visible Technologies – This social media tool focuses mostly on putting into action effective social media strategies. Buzzlogic – As it says on their company page “Welcome to the Conversation&#.

Cymfony 152
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Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Disclaimer – these are my opinions formed by my conversations with these firms). Converseon – They offer a monitoring tool that filters out content not relevant to you. They have a platform based on 3 elements – Build, Manage, Measure and they add services on top of that to help identify what is driving value for you.