Convince & Convert

MARCH 5, 2024

We conducted a survey of 1,500 US and Canadian social media users aged 18-64 to determine how loyalty was changing and what brands could do to win consumers over. Content lives forever and with AI improving every day, it’s easier than ever for people to search and scan. Footnotes: Reddit Custom Survey, U.S.,

Reddit 143

Reddit Research Loyalty Survey 143

Sprout Social

JANUARY 11, 2024

In particular, measuring brand awareness helps you: Evaluate your marketing efforts Are you seeing a higher conversion rate from targeted social media ads compared to last quarter? A sentiment analysis of reviews, social media comments and feedback surveys identifies areas that excite customers and those that need work.

Brands 108

Brands How To Sentiment Metrics 108

Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Metrics 98

Metrics Influencer Marketing Survey 98

Convince & Convert

DECEMBER 6, 2023

Some brands also publish posts on social media platforms to address customer concerns. 75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform.

Social Media 143

Social Media Hubspot Statistics Survey 143

Webbiquity SMM

JANUARY 23, 2024

Some key conversations may even slip through the cracks. Understanding your customer’s feelings requires a deep dive into the intent behind their social media conversations. You can encourage such engagement by responding to their feedback on social media platforms. Track customer sentiment. A study by Bain & Co.

Sentiment 142

Sentiment How To Analysis Trends 142

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 81

Content Collaboration Project Template 81

Social Media Strategies Summit

NOVEMBER 27, 2018

LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. Video content was also repurposed and monetized on social. Their audience research confirmed: They wanted curated content.

Communities 100

Communities Platform Video Fashion 100

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Project 126

Project Social Media Template Templates 126

Social Media Strategies Summit

SEPTEMBER 22, 2023

And when one in three consumers prefers to contact brands via spoocial platforms, it’s clear that social media should play a key role in your customer care strategy. As your strategy evolves, consider adopting separate rules for different platforms based on how customers interact with you on those platforms. Positive comments.

Strategy 130

Strategy FAQ Guidelines Policies 130

The Realtime Report

JULY 30, 2021

million, which indicates the power of social media when it comes to conversations about addiction and recovery. LagunaTreatment.com conducted a survey of 3,000 social media users and found that over 1 in 3 (32%) Americans who use these platforms say influencers are strong advocates for addiction awareness and substance abuse prevention.

Influencer 172

Influencer Social Media Survey Policies 172

Sprout Social

JANUARY 24, 2024

What was it about the person and content that convinced you to pause or even inspired you to try a new product or service? Let’s explore the layers of influencer-brand partnerships so you can build and nurture successful collaborations—and create content worthy of interrupting your audience’s scrolling time.

Influencer 100

Influencer Brands Collaboration Authentication 100

Sprout Social

OCTOBER 31, 2023

Why influencer marketing ROI matters Nearly half (47%) of social marketers say measuring the effectiveness of campaigns is one of their top influencer marketing challenges, according to our Q3 2023 Pulse Survey. When you start to use influencer content across the entire journey, sales are definitely part of [your results].

ROI 104

ROI Influencer Marketing Survey 104

Sprout Social

SEPTEMBER 18, 2023

With an economic downturn looming, it’s not surprising around 75% of CMOs report being asked to do more with less in a Gartner survey. See where your dollars had the most impact in the previous year—the campaigns that brought the biggest return on ad spend (ROAS), conversion rates or lead sources.

Marketing 130

Marketing How To Sample Samples 130

Sprout Social

FEBRUARY 15, 2024

Social media users’ feeds are flooded with content competing for their attention. An engaged audience takes action, which can include clicking on a link or sharing content with a friend. If your audience doesn’t engage with your brand, it may be a sign that your content does not resonate with them.

Engagement 104

Engagement Tips Loyalty Metrics 104

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Oktopost

SEPTEMBER 12, 2023

Intent data allows you to build robust targeted campaigns, boosting lead generation efforts, enhancing conversion rates, and increasing ROI for your business. It provides deeper insights into prospect behavior, enabling precise and personalized marketing strategies for better conversions. How Do You Collect Intent Data?

Data 124

Data B2B How To Metrics 124

Convince & Convert

MAY 27, 2014

As content marketing explodes, so too, does the volume of noise. I believe that will change as the importance of great content grows. And, according to a global Nielsen Survey of Trust in Advertising conducted in September 2013 (58 countries), almost half (47%) of respondents said that humor resonates more than any content approach.

Conversation 167

Conversation B2B Marketing GPS 167

Convince & Convert

DECEMBER 15, 2023

If formal approval is needed before content can go out, leaders need to create an organizational culture that supports this need. Zillow decided to take things a step further by tapping into audience insights, taking their content beyond the surface level of housing. to get through. Creators are leading the way now.

Brands 148

Brands Marketing Real Estate Collaboration 148

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

Social Media 102

Social Media Sentiment HootSuite Analysis 102

Oktopost

DECEMBER 21, 2023

Research your market The 2023 CMO Survey found that marketing budgets account for more than 10% of their organization’s total budget , and contribute to about 9% of their organization’s revenue. Here are some places to start your research: Customer Surveys : Gather insights directly from your target audience through surveys.

Marketing 62

Marketing Survey Skills How To 62

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This also means establishing consistent messaging across all platforms. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall.

Influencer 105

Influencer Marketing Collaboration ROI 105

Sprout Social

OCTOBER 4, 2023

How 3 standout brands use a Tagging strategy for marketing campaigns, and beyond To get you up to speed, Tags are a Sprout feature that act as labels you can attach to any piece of content you plan to publish. They can be the name of a campaign, the name of a creator partnership, a content bucket, a goal—whatever helps you organize content.

Strategy 121

Strategy Brands UGC Marketing 121

Sprout Social

MAY 18, 2022

At its most basic level, social selling comes down to leveraging social platforms to find the right leads and build important relationships. Network growth by itself is a vanity metric, meaning you could have hundreds of followers across your social media platforms but only a small percentage have the potential of being the right prospect.

Metrics 136

Metrics B2B Software Social Media 136

Hootsuite

APRIL 17, 2024

(Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order.

HootSuite 69

HootSuite Feed Feedly Instagram 69

Ignite Social Media

AUGUST 31, 2021

Platforms have begun testing new ways to benefit brands on social: Facebook launched Shops, Pinterest unveiled a new Shop Tab, and Instagram Checkout allows users to make a purchase without ever leaving the app. A survey last year revealed that 82.76 % of shoppers say they would rather support a local business than a large corporation.

Trends 184

Trends Organization Social Media Travel 184

Sprout Social

JUNE 26, 2023

The technology identifies sentiment in feedback from a wide range of sources such as platforms like Trustpilot or Google My Business, social media comments and direct mentions, surveys and news sources. An example of this is how Spotify uses machine learning to improve content recommendations.

Sentiment 103

Sentiment Analysis Patterns Price 103

Sprout Social

NOVEMBER 29, 2021

Every facet of the customer experience has been peeled back, tested and tested again, resulting in an abundance of data marketers can use to optimize for conversions. We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., did TikTok really make me buy it?).

Buy 142

Buy Brands Survey Apparel 142

Sprout Social

JUNE 27, 2023

To conduct review analysis effectively, you need to focus on the right platforms and choose the right review analysis tool. Review analysis is the process of analyzing customer feedback from various sources such as social listening data, review forums, customer service data and surveys to get targeted brand insights.

Review 126

Review Brands How To Analysis 126

Sprout Social

DECEMBER 5, 2023

That’s the question we set out to answer when we surveyed 1,623 consumers from the US and the UK. The results are telling: According to our Q4 2023 Sprout Pulse Survey, respondents believe the average social media manager is: white (65%), female (73%), 25-40 years old (55%), and a part-time employee or freelancer (40%).

Social Media 121

Social Media Survey Education Team 121

Socialmedia.biz

JULY 8, 2020

Perhaps you’ve had customers fill out in-person or online surveys that provide information on their shopping preferences, or maybe you have access to a database of your shoppers’ zip codes, which can prove helpful when it comes to targeted ads. Pick Your Social Platforms. Follow a Content Calendar. Develop a Hashtag Strategy.

Social Media 179

Social Media Tips Hashtag UGC 179

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Sprout Social

DECEMBER 22, 2022

As we surveyed the social landscape, we classified networks into two different categories–engagement and awareness. This allowed each team member to create platform-specific content that fit exactly what users were looking for. Awareness content is more about what you’re posting than how people interact with it.

Strategy 106

Strategy Metrics Team Social Media 106

Sprout Social

SEPTEMBER 30, 2020

Twitter is one of the top platforms to keep up with the latest trends and conversations. You may already be using Twitter on a daily basis to follow your favorite brands and take part in trending conversations. This puts into perspective how actively people are using it as a conversation platform.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 100

Social Media Team Social Media Management Report 100

Sprout Social

OCTOBER 25, 2022

Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Data from brand surveys can be used to track brand perception over time, providing businesses with the insights needed to shape their company’s image in the right direction. Website traffic.

Strategy 130

Strategy Brands Hubspot Survey 130

Sprout Social

AUGUST 26, 2021

And annual surveys reveal little about what current events or trending topics are most relevant among consumers right now. While it’s possible to conduct market research natively on social platforms, tools like Sprout Social enable you to collect and analyze information from all of your brand’s social accounts in one centralized platform.

Research 144

Research Social Media Airlines Marketing 144

Sprout Social

JULY 25, 2023

That’s why leaders from more than 700 companies surveyed in the 2023 State of Social Media Report revealed that 85% of their business decisions were strongly informed by social data and insights. How often do users visit my brand and how do they engage with my content? Only then will you get the real measure of your social strategy.

Analytics 139

Analytics Report Social Media Google 139