Sprout Social

FEBRUARY 22, 2022

There’s no time like the present to reach consumers through social media. Users make purchases from social media platforms like Facebook, Instagram and Pinterest, either in the apps themselves or after clicking through to a product web page. In many instances, consumers can buy without leaving their chosen platform.

Platform 105

Platform Tips Buy Instagram 105

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. In this article, we take a look at why engagement on your social media platforms is so important. Instagram is an under-utilised platform for providing pure information. Facilitating Conversations.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: Olya Kobruseva on Pexels.

Influencer 288

Influencer Brands Policies Privacy 288

Sherrilynne Starkie

DECEMBER 20, 2020

A client recently asked me to explain it to senior management and what follows is summary of my presentation. Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. Owned Media is self-published content.

Marketing 367

Marketing Syndication Adwords News 367

Oktopost

SEPTEMBER 13, 2022

But what platforms are best for financial services? To help you, we’ve compiled a list of the six best B2B social media platforms for financial services based on our research and experience. Whether it’s paid ads or simply organically sharing your content, you can reach a large audience quickly and easily on social media.

Platform 84

Platform Social Media Insurance Education 84

The Realtime Report

FEBRUARY 15, 2024

A highlight was the exploration of the next stage in storytelling; the pivotal role of ‘edutainment’ in crafting content that captivates and engages, combating a marketer’s most formidable challenge – dwindling attention spans. But how does this translate into social media?

SEO 103

SEO Trends Education Embedding 103

Oktopost

MAY 23, 2023

But anyone who has been involved in content creation for more than 5 minutes will no doubt be a little cautious around the copy-paste routine. Content is king, but only if it’s original – only if it finds a way to offer some unique, never-seen-before vantage point on a subject that interests the widest audience possible, right?

Social Media 91

Social Media Content Marketing ROI 91

SocMed Sean

MARCH 22, 2022

Twitter, the social media platform of short status updates, can be a useful tool for marketing your business. Over the last couple of years especially, much of the conversation has been in response to politics. Unfortunately, this can drive people away from using it as a social media platform.

Twitter 230

Twitter Strategy Hashtag Marketing 230

Ignite Social Media

MARCH 28, 2019

Facebook conversion lift studies now make it easier than ever. We’ve outlined a few of the basics so you can get started with their self-serve conversion lift studies, awareness lift, and more! There you will be presented with the available studies. Conversion Lift). Cost per conversion lift).

Study 95

Study Conversation Cost Campaign 95

Buffer Social

JANUARY 4, 2023

Despite its limitations – only having data up to 2021 and sometimes spouting wrong information – ChatGPT is an incredibly powerful tool that is poised to change the way content creators work. As audiences demand more content across different platforms, the number of content creators is growing to meet the demand.

Content 126

Content Newsletter Research Tools 126

Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

UGC 145

UGC Content HootSuite Authentication 145

Social Media Strategies Summit

NOVEMBER 27, 2018

LeBas started by recalling a bold directive from Oprah: double the number of viewers for Super Soul Sunday, a daytime series that features thought-provoking conversations between Oprah and renowned thought leaders. Video content was also repurposed and monetized on social. OWN Presents The Know. Super Soul Sunday.

Communities 100

Communities Platform Video Fashion 100

Sprout Social

MARCH 8, 2021

For any content creator, there’s a lot to like about the concept of newsjacking. But when done poorly, an attempt to create timely content can fall flat. While you can’t plan when a topic trends, you can set your team up to be ready to create when the right opportunity presents itself. Fail to prepare and prepare to fail.

Content 129

Content Trends How To Exercises 129

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

Conversation 276

Conversation Facebook Guidelines B2B 276

Oktopost

SEPTEMBER 28, 2023

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways – perhaps a like on one post, and comment on the next.

Social Media 135

Social Media How To B2B Team 135

Sprout Social

MARCH 5, 2024

In total, they have 64 social media accounts and hundreds of thousands of followers across platforms. The Social Media Specialist who reports to Dan handles scheduling, pulling metrics and monitoring conversations across social channels. It’s A/B testing, reporting, interacting with audience members and more.”

Resources 100

Resources Telecommunications Collaboration Project 100

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022? Is Pinterest Dying?

Strategy 195

Strategy Marketing Automotive Campaign 195

Buffer Social

MAY 25, 2023

In our conversation, he shares great advice for entrepreneurs and small business owners looking to grow on social media with limited time and resources. Each part of Josh’s experiences and expertise feed into his content. This can spark other forms of content, like a Twitter thread or a podcast discussion.

Social Media 83

Social Media Content Newsletter How To 83

Social Media Strategies Summit

OCTOBER 13, 2023

So once Elon Musk took the reins at the social media platform and replaced the winged icon with a big letter “X,” Duolingo was unsurprisingly quick to react: does this make me the alpha bird? And Duolingo, with its sassy brand voice and reputation for producing madcap content, was the ideal brand to capitalize on this moment.

Examples 130

Examples Trends Social Media Brands 130

Later

SEPTEMBER 1, 2020

Wondering what the top social media platforms for SMBs are? If you’re a small business just getting started with social media marketing , it can be challenging to know which platform will help you tap into the right audience – especially if you’re a time-strapped solopreneur! girlsnightinclub.

Platform 78

Platform Social Media Small Business Instagram 78

Social Media Strategies Summit

SEPTEMBER 14, 2021

A ton of work goes on behind the scenes before it’s even time to start planning and scheduling content. At least four of those factors – audience engagement, memorable content, distinct personality, and compelling storytelling – are partially or wholly related to brand voice and tone. Social media strategy is complex.

Brands 288

Brands Meme Research Social Media 288

Ignite Social Media

JULY 6, 2023

This foundation will guide your social media efforts and ensure consistency across platforms. Understand what makes you uniquely knowledgeable, creative, or insightful and leverage those qualities to provide content that resonates with your audience. Remember to speak directly to individuals rather than presenting to a faceless crowd.

Social Media 167

Social Media Tips Authentication Resources 167

Keyhole.co

JUNE 19, 2023

Social is anything but an entertainment platform. It’s a place where businesses are sharing engaging content to grow their online presence and acceptance. billion people are engaged in various social platforms. Catering to platforms like Facebook, Instagram, Twitter, LinkedIn, etc., Social media statistics show over 4.26

Social Media 52

Social Media UGC Content Loyalty 52

Keyhole.co

NOVEMBER 13, 2023

In this ever-scrolling world, optimizing content on this platform is more important than ever for maximum reach. But how do you ensure your content stands out in viral videos? Unlike paid promotion using TikTok, TikTok SEO ( Search Engine Optimization ) is optimizing your TikTok account, videos, and content.

SEO 52

SEO Content Hashtag Trends 52

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. For example, a customer who participated in the Dutch Bros’ conversation complained about the brand not being present in Michigan. Here’s how.

Social Media 107

Social Media Sentiment Loyalty Microsoft 107

Keyhole.co

FEBRUARY 19, 2023

Your target market regularly consumes dozens of financial services ads; publishing generic content won’t yield results. So if you feel like your marketing campaigns aren’t converting, reassess your content first with social media analytics. Use sincere, conversational language. Maximize your presence across different platforms.

Brands 52

Brands Content Marketing Insurance 52

The Realtime Report

JULY 11, 2012

Burberry, a “digital darling” among luxury brands, recently launched its Autumn/Winter 2012 collection across 10 different social platforms, according to L2. Are these fans engaging with the new content? YouTube has a series of short films about the collection. Instagram has a selection of campaign images.

Campaign 189

Campaign Platform Social Media Microblogging 189

Hootsuite

JANUARY 18, 2024

Worldwide, social users spend almost two and a half hours on social platforms each day. Also use it to track results and present the plan to your boss, teammates, and clients. Choose the right platforms Here’s a little-known fact about social media marketing: your brand doesn’t have to be on every platform. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

Hootsuite

APRIL 17, 2024

(Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order.

HootSuite 82

HootSuite Feed Feedly Instagram 82

Sprout Social

FEBRUARY 28, 2024

At its core, social media technology is software designed to manage a company’s social media profiles across multiple platforms. But as social media has evolved, management platforms have matured beyond this primary function, delivering much more to brands and the people behind them. What is social media technology?

Social Media 100

Social Media Team Social Media Management Report 100

Sprout Social

AUGUST 17, 2022

For example, a competitor call-out presents an opportunity for your brand to intervene. These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. The problem? That’s exactly what Sprout does. Agorapulse.

Campaign 123

Campaign Social Media Tools Hubspot 123

Oktopost

APRIL 21, 2020

There’s no doubt that when B2B marketers do social media right, they can be a great facilitator in staying connected with prospects and customers through content. Together, they unveil current trends emerging in the B2B marketing industry due to COVID19 and best practices to tighten B2B content strategies. Double Down on Inbound.

B2B 109

B2B Content Marketing Syndication 109

The Realtime Report

NOVEMBER 27, 2020

Today, explainer videos are more than just ‘nice-to-have’ forms of content. They are crucial to any organization’s content marketing strategy because they’ll allow marketers to deliver important information within a very short time and make a lasting first impression. How To Use Explainer Videos.

Video 170

Video Overview Resources Process 170

Hootsuite

MARCH 26, 2024

More time to execute their social strategy, to create content, and to engage with customers. Collaborative social media tools and platforms make communicating and sharing ideas with your teammates or clients easy. Here are some features to look for in a social collaboration platform that will make your team’s job much easier.

Collaboration 86

Collaboration Tools Social Media HootSuite 86

Sprout Social

FEBRUARY 12, 2024

It’s also important to align influencer activities with platforms that drive high engagement and conversion rates. This also means establishing consistent messaging across all platforms. This directly aligns with C-suite objectives of long-term revenue growth by enhancing brand engagement, conversions and brand recall.

Influencer 104

Influencer Marketing Collaboration ROI 104

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature. Instagram.

Social Media 121

Social Media Brands Content Real Estate 121

Ignite Social Media

DECEMBER 8, 2017

The key to creating successful social content is to plan ahead. Read on for our top five must-haves for planning social content in 2018. If you want your social media content strategy to have a lasting impact, you need to set measurable goals for your campaign and make sure they align with those of your company.

Content 99

Content UGC Instagram Social Media 99