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You Can’t Manage What You Can’t Measure! Social Media Analytics

Harp Interactive

To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).

Analytics 350
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5 metrics to track on Twitter

Akamai Marketing

I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. According to Twitalyzer ).

Metrics 229
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Top SocialFish posts of 2010

SocialFish

Here’s to more great conversations to come in 2011! If you have thoughts about what kind of content you would like to see here, or if you would like to write a guest post for us about something on your mind, just ping us at any time, we *love* guest posts!! Community platforms do not equal community.

Postrank 170
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Judging A Blog Post By Its Cover

Waxing UnLyrical

In other words, while your content might be fabulous in its essence, your reader is doing exactly what we grew up being told not to do: judge a book by its cover. In the digital world, that’s judging content by its ability to intrigue you in a split-second. It’s the Google generation’s way of thinking. pts Settings.

Class 215
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How Pink Panties Heralded India's Social Media Movement

Waxing UnLyrical

Imagine the impact of UIDAI coupled with an API platform! With the number of dialects numbering over a thousand, these invite customized content delivery. Taking cues from platforms like Ushahidi and Ayllu , similar social technologies could add tremendous value to social and economic inclusion. pts Settings. Read All About It!

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7 Reasons To Add Amplify To Your Social Networks

Waxing UnLyrical

It really is a conversation platform. As much as I love Twitter, and have come to enjoy Facebook more recently, each of these platforms has its limits. What’s really cool about Amplify is that when you want to start a conversation, you have 1,000 characters with which to do it. It syncs with several platforms.

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8 Best Practices for Collaborative Blog Groups

Kikolani

Examples of such changes includes migrating a blog’s commenting system from one platform to another, or adding a new plugin that changes the way that posts are entered into the system. While we all know that content is king, promotion is queen. Best Group Platforms. Post Promotion. For example, you could include: Site.