Social Media Strategery
JULY 9, 2016
And so on we go, back to our desks to create content that will get approved. How did lawyers gain so much control over what we do and the content we create? You see, their job isn’t to create engaging content. Here are three key takeaways for anyone creating content for their brand: Do your own research.
Social Media Strategery
OCTOBER 3, 2018
In 1999, Rick Levine, Christopher Locke, Doc Searls, and David Weinberger said the Internet would turn markets into conversations, audiences were actual human beings, and companies would come down from their ivory towers to create meaningful relationships. No one talked about social “content.” Social media” became less social.
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Social Media Strategery
JANUARY 20, 2014
Sure, there aren’t usually any hard costs required to set up social media accounts, but someone is still had to create the content, engage in the conversation, monitor and manage those conversations, etc. Content marketing, the creation and distribution of content to attract leads and generate sales, has become a $118.4
Social Media Strategery
MARCH 8, 2011
Let’s take a look at the many hats of the internal community manager: Referee – When someone posts a link to a political article and the conversation is starts to devolve into partisan name-calling and vitriol, guess who gets to be the one to steer the conversation back toward professionalism and healthy debate?
Social Media Strategery
AUGUST 22, 2011
You see, while these active champions are responsible for seeding a majority of the content, answering questions, posting content, editing pages, and creating topics, they can also skew the content to suit their own agenda and create a chilling effect on opposing viewpoints and topics.
Social Media Strategery
JULY 18, 2012
as a side note, I need one in real-life too – little did I know that my best friend’s reach and influence are really low and I should stop hanging out with him and instead make new friends who can optimize my conversations better). Bringing Klout to the Enterprise?
Social Media Strategery
OCTOBER 31, 2011
Over the last year or so, the term communities of practice has entered the social media buzzword lexicon along with virtual collaboration, engagement, platforms, and Enterprise 2.0. A CoP is built around conversation. A website is built around content. The success of a website is measured by hits, visits, and referrals.
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