Sherrilynne Starkie

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Will private conversations change Twitter?

Sherrilynne Starkie

Social network Twitter has introduced a new feature: Private Conversations and it just might be a game changer. The group function lets users start conversations with their followers and all participants are not required to be following one another to take part. Recognize these models? unfinishedbusiness. But at what cost?

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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform, and of those, two-thirds us it daily. In fact, we’re spending about a half an hour more each day consuming news content. Or conversely, to keep their names out of the news.

Marketing 367
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A digital media framework for smart marketing communications

Sherrilynne Starkie

Increasingly, Canadians are enjoying the video-based platform TikTok. Fifteen per cent of Canadians are using this youth-oriented platform. In fact, we’re spending about a half an hour more each day consuming news content. Or conversely, to keep their names out of the news. Owned Media is self-published content.

Marketing 195
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Why your social media isn’t working

Sherrilynne Starkie

It meant no promoted content, a limited use of stories and no analytics. But there are hundreds, thousands even, of social media channels and platforms each one serving its own niche and purpose. The combined solution included influencer outreach and content curation. It turns out a personal profile had been set up.

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Top Five Social Media Must Knows: The new Google News

Sherrilynne Starkie

Social media management platform Hootsuite has announced a global partnership with Pinterest to natively integrate the social networking platform into the Hootsuite platform. The move means that Hootsuite customers will be able to schedule and publish visual content directly to their Pinterest boards. May 09, 2018.

News 170
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Facebook and hashtags: at long last

Sherrilynne Starkie

The move makes Facebook altogether more searchable and integrates searches with other platforms which also use hashtags (most social networks!). Hashtags do not mean that Facebook content is now wide open and accessible to all; users still control who gets to see the content they post.

Hashtag 312
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How many Twitter users actually tweet?

Sherrilynne Starkie

Twitter has almost 284 million users however nearly 24 million of them never issue updates via the social networking platform, according to data filed by Twitter with the US Securities and Exchange Commission (SEC). Where does content fit into the online discussions and communities that are key to success?

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