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The Platform Owes You Nothing

Jon Loomer

Consider this a warning if you’re an online creator who relies on your content and the audiences you built with it to drive revenue. Platforms implode. Search engines change what they favor and evolve to focus on AI chat conversations. The platforms and formats you built your business on owe you nothing. I felt special.

Platform 150
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Driving Traffic and Conversions from TikTok: What Marketers Need to Know

Ignite Social Media

But can brands drive significant website traffic and conversions from the TikTok platform? Organic TikTok Has Limits for Driving Traffic When it comes to organic TikTok content, the opportunities to drive traffic back to your website are limited. Users are immersed in consuming content, not necessarily clicking out to websites.

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Lawyers, Should Your LinkedIn Profile Be More Conversational?

Myrland Marketing

Recently, during a one-on-one LinkedIn training session with a partner at a law firm, my client asked an interesting and perceptive question: “Is my LinkedIn profile a place where I can be a little more casual and conversational and share things I wouldn’t normally include in my firm bio?” ” My answer was ”Absolutely!”

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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. Here’s the rest of that conversation. The Best Influencer Marketing Platforms for B2B and B2C. I love LinkedIn.

B2B 306
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Maximizing Social Selling ROI with Dedicated Platforms for B2B Organizations

Oktopost

This is where your average social media management platform falls short. Since the majority of these platforms are created for B2C social media management, they lack the capabilities needed for both B2B businesses and social selling initiatives , making it nearly impossible to quantify your efforts.

ROI 62
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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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LinkedIn Publishes Data on Latest Content Engagement Trends on the Platform

Social Media Today

LinkedIn has shared some new insights into how the COVID-19 conversation has evolved across its platform.

LinkedIn 218