Buzz Marketing for Technology

APRIL 21, 2010

There is clearly a spectrum of Social Media data that can be collected by any listening platform like a Radian6 or a Networked Insights. Using a tool like Networked Insights you can take that data and start to understand where the conversations about your brand are happening most, and what the tone or sentiment of those conversations are.

Data 198

Data Social Media Radian6 B2B 198

Buzz Marketing for Technology

MARCH 2, 2010

Over the last few years of writing this blog I have talked a lot about the virtues of creating a steady stream of content that is consistent in its frequency to bring people back to your site time and time again. Their platform is good up to 20,000 people and we had 24,000 signed up for our January 19, 2010 virtual event. Tweet This!

B2B 206

B2B Engagement Marketing Sentiment 206

Buzz Marketing for Technology

DECEMBER 21, 2012

Which means, as a sales channel, it will either supplement or replace other marketing platforms—namely, brick-and-mortar store locations, online stores like Amazon and eBay , and/or standalone ecommerce sites. 1. Using data for real-time content targeting. So how can mobile consumer data improve sales and marketing efforts?

Mobile 225

Mobile Marketing Exercises Applications 225

Buzz Marketing for Technology

DECEMBER 29, 2010

– In a recent conversation I was having with the Bloom Group they believe “the practice of publishing white papers must come to a close because of the utter proliferation of white papers, and the poor content contained within so many of them.”. Is The White Paper Dead for B2B Marketing? 4 C’s of B2B Marketing.

B2B 209

B2B Engineering ROI Social Media 209

Buzz Marketing for Technology

SEPTEMBER 29, 2010

They identified around 60 Million conversations (per year) across blogs, microblogs such as Twitter, discussion forums and social networks like Facebook and other enabling technologies such as YouTube, Vimeo and Flickr relating to Energy. These were the three broadest terms that applied to the most relevant conversations about energy.

Social Media 230

Social Media SM2 Energy Microblogging 230

Buzz Marketing for Technology

APRIL 30, 2013

The bad news is that if you’re considering a replatform, it’s likely because your ecommerce site is highly complex and dynamic, with rich content, targeted merchandising, interactive customer support and advanced search capabilities. The good news is that it doesn’t have to be tricky. Think long-term. Test everything.

ROI 241

ROI Project Research Survey 241

Buzz Marketing for Technology

MARCH 16, 2010

In the last post we covered Social Media Listening for B2B Marketing and while providing outstanding customer support is always a good choice when it comes to building a business case that will stand up in the boardroom, another very fertile area to consider is creating a stream of leads from all those conversations out there. Tweet This!

B2B 206

B2B Social Media Marketing Sample 206

Buzz Marketing for Technology

OCTOBER 18, 2013

By providing personalized, relevant and unique content in line with consumers’ likes and dislikes, purchase behaviors and demographic profiles, they’ll increase eyeballs to their online or mobile sites, boost traffic and, most important, drive short-term and long-term sales. Reach the right audience. Be relevant, unique and indispensable.

Retail 217

Retail Discount Loyalty Data 217

Buzz Marketing for Technology

JUNE 27, 2008

Skip to main content. However, emerging online collaboration platforms are fundamentally changing the way IBMers work and engage with each other, clients and partners. IBMers are personally responsible for the content they publish on blogs, wikis or any other form of user-generated media. Country/region [ select ].

Guidelines 280

Guidelines Wiki Virtual World Policies 280

Buzz Marketing for Technology

JULY 20, 2011

Vitrue a social media marketing platform determined that the average value of a Facebook ‘fan’ is about $3.60 For the last 2 years we have been building our network of people that “like” the brand by creating content and engaging with them. when it comes to a Media Equivalent Value (MEV) per year.

CPM 276

CPM Facebook Buy Cost 276

Buzz Marketing for Technology

JULY 7, 2008

4) None of the following are community platforms: Wikis, Blogs or Forums. These are not platforms…these are implementations on top of platforms. A wiki may have all these things, but that does not a platform make. I wish that could be enough said. Television hit a tipping point - but channels (NBC) don’t.

Communities 117

Communities Groups Groups Social Media 117

Buzz Marketing for Technology

JUNE 23, 2009

One of the great things about the Facebook platform is that it provides you access to a large audience of over 200 Million people worldwide at a low cost. Once you have your presence you will need a strategy for posting updates as frequently as you can with interesting content. The true cost is found in the creation of content.

Facebook 150

Facebook Syndication Tips Marketing 150

Buzz Marketing for Technology

JULY 11, 2008

This will help inform which platforms you choose. Put a platform together. Other issues include whether you want to host it yourself or are happy for the content to be sat on someone else’s server, and whether you need to restrict access. Get the content on the wiki. It is however easy to set up and open source.

Wiki 150

Wiki Collaboration SocialText Wikipedia 150

Buzz Marketing for Technology

JUNE 27, 2008

We now all know that the economy revolves around conversations. The insights I got from my unstructured conversations with these people was immense. Yet the nature of conversations is that they are - largely - evanescent. I will experiment more with the format of a post-conversation video, as I think it can be very useful.

Process 100

Process Web 2.0 Movable Type Collaboration 100

Buzz Marketing for Technology

JUNE 27, 2008

Will they freely submit to such structured information environments as those provided by SAP and Oracle, content and knowledge management systems, and communication by email? The blog, like the conference series, aims to drive and deepen conversation about how todayâ??s Conference Notes: Three Approaches to Social Computing Platforms.

SocialText 100

SocialText News Sharepoint Web 2.0 100

Buzz Marketing for Technology

OCTOBER 11, 2008

The platform (e.g. Fireside Learning : A network created for collegial conversation, for sharing thoughts about education. Learning 2.0 : a platform for members to exchange expertise and skills (Ning, Vikas Dhawan ). Learning : Exposing the power of sharing user created content. The list contains a mix. If you know.

Directory 205

Directory Social Networking Web 2.0 Virtual World 205

Buzz Marketing for Technology

NOVEMBER 14, 2012

Furthermore, when it comes to their websites, mobile sites, apps and CRM platforms, major e-commerce players need to realize that only through a customized combination of multivariate testing, optimization and personalization best practices can they truly begin to reach consumers with personalization that is effective and full of impact.

Marketing 268

Marketing Retail Conversation Buy 268

Buzz Marketing for Technology

JUNE 27, 2008

Wiki software--easy-to-use programs that let anyone with Internet access create, remove and edit content on a Web page--first gained popularity thanks to Wikipedia, the user-generated encyclopedia that has come to be hailed as one of the Webs greatest resources. All these applications, however, have only tapped part of wikis potential.

Wiki 171

Wiki Software Wikipedia Collaboration 171

Buzz Marketing for Technology

JUNE 27, 2008

Companies spend tens of millions of dollars on IT infrastructures, communications technologies and intranet platforms, yet ask employees what tools they would prefer to use at work and what will they tell you? You can follow this conversation by subscribing to the comment feed for this post. They will probably mention AOL Instant Mes.

Bookmarklet 238

Bookmarklet Yahoo RSS Feed 238

Buzz Marketing for Technology

JUNE 27, 2008

Jump to: navigation , search Contents. Its a Java based (cross platform) programme for drawing complex diagrammes, developed by the University of Tubingen. It was fascinating to have that visually mapped out as a starter for reflection and conversation about how people interpreted the visual representation of their network.

Analysis 100

Analysis Social Networking FAQ Wiki 100

Buzz Marketing for Technology

JUNE 27, 2008

Its almost impossible and self-defeating to charge back for accessing the corporate intranet portal, or using enterprise search, or a wiki platform. Given this post, I hope youll join the conversation there. Content Log. I guess theres a "corporate allocation" somewhere that covers all those knowledge-worker support services.

Wiki 140

Wiki Project Meeting Organization 140

Buzz Marketing for Technology

MARCH 13, 2013

Either way, it’s better than just ignoring tailored content altogether. All of this information should then go to informing minor (or major) site updates, which can lead to significant lifts in conversions. But our end goal goes beyond initial conversion—we’re focused on retention. Neglecting mobile and tablet.

Loyalty 252

Loyalty Compete Mobile Retail 252

Buzz Marketing for Technology

NOVEMBER 3, 2016

Agile marketing increasingly is being recognized as a powerful key to content effectiveness. More than just quickness for its own sake, the increased focus on what customers are interested in greatly improves content relevance. Knowing how the content game is played. And did I forget to say it can produce stupendous ROI results?

B2B 100

B2B Marketing Analysis Insurance 100

Buzz Marketing for Technology

OCTOBER 10, 2013

This tactic ensures visitors see content relevant only to their loyalty level and behavior. Advanced predictive models can dynamically serve content and offers based on a user’s current and past online behavior. A better experience leads to higher loyalty. Don’t Upsell or Cross-Sell Too Soon .

Data 219

Data Loyalty Mobile Hotels 219

Buzz Marketing for Technology

JUNE 27, 2008

Id add another point: Learn to use social media monitoring tools to follow conversations across the entire eco-system. Social Media is being discussed as a platform for teaching in one Education department I know; would you like to teach your online students in an environment like Second Life? Because thats what they are exploring.

Class 274

Class Social Media Web 2.0 Wiki 274

Buzz Marketing for Technology

JUNE 27, 2008

Jump to: navigation , search Contents. Numerous other factors play a role: content creation tools, content storage, tools for communication, protocols/APIs, and identity management. Ideally, a PLE requires content and conversation to flow between different platforms. Amazon S3 Aggregating Content.

Wiki 184

Wiki Aggregator Social Bookmarking API 184

Buzz Marketing for Technology

JUNE 27, 2008

Hot Conversations. Start a Conversation. Enterprise Content Management: From Strategy to Solution. Enterprise content management (ECM) has become an important competence and infrastructural technology, particularly for large and medium-sized organizations. Who Moved My Goalposts? Wait.Wait.Hurry Up! The Evangelist in You.

Wireless 100

Wireless RFP Web 2.0 Microsoft 100

Buzz Marketing for Technology

JUNE 27, 2008

In Classical education, the content and skills that experts feel every person should know are presented as factual “truth&# compiled in curriculum standards and assessed with high-stakes tests. Presentational/assimilative pedagogies convey “truth&# from content experts to students, who learn by listening.

Web 2.0 182

Web 2.0 Review Wikipedia Construction 182

Buzz Marketing for Technology

JUNE 27, 2008

I think because of this, we were kinda able to get right into it and riff because we each knew where each other stood and we got to take the conversation into the generative learning and co-creation stage very quickly. Time is on the same channel here: First, get an account on blogger and start to converse publically. Malcolm Gladwell.

Web 2.0 113

Web 2.0 Wiki OpenID Virtual World 113

Buzz Marketing for Technology

JUNE 27, 2008

He was just making conversation, but I was concerned. LinkedIn searches through a single source of content that they dont make fully available to 3rd parties, while Google searches the entire web and has to deal with the noise. The day after doing this search, I was talking to a friend about an entirely unrelated matter. I asked him.

LinkedIn 109

LinkedIn Google Directory API 109

Buzz Marketing for Technology

JUNE 27, 2008

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. This article has been compiled after tracking recent conversations in the blogosphere and following social bookmarks.

Web 2.0 165

Web 2.0 Wiki Metadata Social Bookmarking 165

Buzz Marketing for Technology

JUNE 23, 2008

to participate in the process of course management, information sharing, and content creation. Content Creation, Student Learning. solutions for faculty to post course content, assignments, and student grades. course content for students to access. the instructor to create the course content for. They are often.

Journal 142

Journal Wiki Class Collaboration 142

Buzz Marketing for Technology

JUNE 27, 2008

The hiring manager agrees in a conversation with the HR representative that a particular job candidate doesnt need a second interview, but does need to go through drag screening. The Internet as a Groupware Platform; OReillyPublishes Jon Udells Practical. In addition, make sure to read these articles: What Makes a Good Intranet?

Applications 100

Applications Software Diagrams Real Estate 100

Buzz Marketing for Technology

JUNE 27, 2008

Issue Table of Contents. instructional systems that transmits content and skills in a clear, well-structured, and efficient manner" [4, p.347]. " They hold that the ultimate goal of groupware is to mesh business performance, organizational structure, and technology systems into a single platform. Free Downloads.

Analysis 100

Analysis Collaboration Construction Module 100

Buzz Marketing for Technology

JULY 20, 2008

My three requirements for choosing a PDF organizer were: that its free, cross-platform (at least Mac and Windows), and that it supports tagging (so that one PDF could be "filed" under several "folders.") Lastly, iTunes cannot search the contents of a PDF, which also hurts me deeply. Beta Adds Advanced Web-to-PDF Conversion.

Library 190

Library Organization Metadata eBook 190

Buzz Marketing for Technology

JUNE 27, 2008

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Buy an easy-to-remember, easy-to-spell, content-appropriate domain name if you can. Make sure it’s easy for people to subscribe to your site’s content. Passports are accounts on other social networks and social media platforms.

Social Media 280

Social Media Brands Technorati RSS 280

Buzz Marketing for Technology

JUNE 27, 2008

The expansion of the Internet and other platforms of digital communication has opened new dimensions and opportunities for learning through knowledge-sharing and discussion groups, knowledge communities, chat rooms, and many other forms of collaborative learning ( Mioduser & Nachmias, 2002 ; Scardamalia & Bereiter, 1996 ).

Skills 207

Skills Education Telecommunications Journal 207