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Conversation: Out of the IUPUI classroom and into YATS

Firebelly

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.

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The Essential Guide to Successful Intent-Based Marketing

Oktopost

Develop a personalized content strategy. ? Think of it as finding buyers you never knew existed and starting a conversation with them. Intent data is based on the buyer’s searches, website visits, content consumption, and online interactions – even if they don’t visit your website specifically. Internal Data.

B2B 88
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

For most businesses, their digital marketing goal is often repeatable, predictable, low-cost traffic to their website that results in conversions of some type. Conversions could be sales, signups, subscriptions, etc…Essentially, most CMOs or marketing strategists want high-quality traffic. No problem, right?

SEO 239
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Content Update: Stories connect Us

Firebelly

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

Content 100
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The Guide To Social Media Marketing Automation

Webbiquity SMM

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa. In addition to the content itself, each platform has its own unique features that help maximize ROI.

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Break the “just post this” habit: How the right social media mix enhances multichannel campaigns

Sprout Social

Tailor content to each specific channel and audience while also maintaining a coordinated strategy. Instead, social marketers need to be brought into conversations early and often to support cohesive multichannel marketing. Diversify content across platforms while maintaining your campaign identity. Generate qualified leads.

Campaign 141
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Social media analytics & reporting guide

Sprout Social

Once you’ve started a social content strategy, you need to know how well your content performs and what’s working best. Impressions, conversions, likes or clicks–these are just a few on a long list of data points you could consider. Read on for tips that can help take your reporting to the next level.

Analytics 121