Almost Savvy

NOVEMBER 23, 2009

While I truly love the energy and content at tech conferences, I’m struck (and, at moments, slightly entertained) by the differences in style and etiquette between the entrepreneurial tech events and those with a? Nametags are awkwardly enormous as they include name, company, website and Twitter @username.

Conference 249

Conference Microsoft Tweetdeck Lijit 249

Josh S Peters

DECEMBER 28, 2009

Content – Knowing your audience will help you with knowing what content you need to create. Off platform assets – In this case the platform is email, and the off platform assets are blogs, twitter, etc. The SML newsletter will also be a source of experimentation for the both of us.

Newsletter 100

Newsletter Ensembli Lijit eBook 100

Almost Savvy

NOVEMBER 17, 2009

I’m virtually engaged – listening to conversations and building relationships online. I’m virtually engaged – listening to conversations and building relationships online. As with other networking platforms, I use Twitter primarily for business purposes. No, not that kind of engaged.

Engagement 233

Engagement Twitter LinkedIn Reputation 233

Techipedia: Tamar Weinberg

MAY 18, 2010

In every industry, there are existing conversations going on. A social media strategy will allow you to get in on these conversations so that you can offer solutions, push buttons, and get people talking. Interest them with compelling and useful content, contests and giveaways, etc. What motivates them? What are their issues?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Josh S Peters

JUNE 11, 2010

We just need to offer them a bargain , why to do so and provide them a platform where they can share their ideas and create valuable stuff, while learning. I am a positive “half-full glass “kind of a person and I trust, that students will engage into honest usage of technologies, social media and internet. in to schools 2.0 ?

Social Media 145

Social Media Engagement Wiki Education 145

Convince & Convert

APRIL 20, 2010

The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization. But the reality is, your blog is probably a lot more broad than you think. That group used 3,126 different search terms to get here.

Hitwise 117

Hitwise Content Blogger Consultant 117

Josh S Peters

NOVEMBER 30, 2009

No matter what networks and platforms that you engage customers and potential customers you need to first listen, then plan, then engage, then measure, and repeat. Twitter – Setup your keyword monitoring for Twitter conversations. Blog – Here is a great platform for talking about your industry and how you fit in it.

Campaign 113

Campaign Social Media Brands Marketing 113

Techipedia: Tamar Weinberg

DECEMBER 2, 2008

Then the comments come in, and a conversation takes place. The admin (Professor Macdonald) / moderator (students teaching the class on a given day) create categories of conversation, which are analogous to deciding on forum names/topics and sticky threads. (In What annoys you about WordPress, vBulletin, and these platforms?

Social Media 189

Social Media Class Forums Microblogging 189

Josh S Peters

DECEMBER 22, 2009

Administering a Promotion through the Facebook Platform: You can NOT administer any promotion at all without prior written approval from an account representative. You can: Use a third party application to condition entry to the promotion upon a user providing content. What do you think? Good changes, bad changes?

Guidelines 113

Guidelines Facebook Applications Lijit 113

Convince & Convert

APRIL 1, 2010

If Your Story is Inconsistent, At Least Leverage Your Content Ouch. But, it’s widely disparate content usage across social outposts that’s the real mystery. Unfortunately, the same lack of content leverage applies to photographs as well. Why isn’t the Manifesto it’s own tab? Your Web site. At a minimum.

Social Media 120

Social Media Content Analysis Sports 120

Josh S Peters

NOVEMBER 23, 2009

Increase conversations about your brand, change the current online sentiment of your brand? The platforms you need to be on will become very clear once you start listening and looking for your niche and conversations surrounding it. After you’ve found these people join their conversations. What do you want to do?

Campaign 105

Campaign Social Media Radian6 Disqus 105

Convince & Convert

MAY 11, 2010

The key is to create meaningful content that answers those questions, and propagate that content throughout the social Web, making a visit to your site unnecessary. I recommend starting with six, because it’s a meaningful amount of content and will address the tip of your question iceberg. Here’s how it works: 1.

FAQ 137

FAQ Content Consultant Social Media 137

Josh S Peters

JULY 22, 2009

I had a chance to sit down and talk to their marketing coordinator David Schott and it was an all around phenomenal conversation and what prompted it was the way they were promoting their social network for active people and fans of Keen. I looks like a sweet platform for companies to showcase thier products. but what is hotcakes?

Social Media 100

Social Media Lijit eBook Retail 100

Josh S Peters

NOVEMBER 18, 2009

Excluding the millions of forums, niche networks, and sites that your customers could be hanging out on there are 2 “de facto&# sites that are very quickly emerging as the two you “need&# to be a part of and one platform you should have. Blog – Dynamic content is a good way to keep bringing people to your site.

Social Media 113

Social Media ROI Newsletter Campaign 113

Almost Savvy

JULY 24, 2009

For those of you not currently using Twitter, some brief context: Twitter is a fabulous platform which allows one to easily connect with other like-minded people and businesses of interest. I’ve found that some new to the platform often don’t get the mechanics and etiquette right away. Does it Work? Does it Work?

Twitter 272

Twitter LinkedIn Lijit WordPress 272

Josh S Peters

FEBRUARY 15, 2010

that it’s represented right across your platforms. There’s nothing more frustrating to a potential buyer than seeing different prices on the site, social platforms, fliers, etc. Make sure that everything is in working order and that if you’re running any kind of giveaways, discount codes, promotional offers, etc.

Social Media 119

Social Media Marketing Patterns Lijit 119

Almost Savvy

MARCH 31, 2010

The great thing about using technology and social networking platforms is that we can easily connect, no matter where we happen to be. It is disruptive because it makes it more difficult to see the content I really want to see and comes across as being all about you, without regard for those on the other end of your check-ins.

Foursquare 278

Foursquare Badge LinkedIn Twitter 278

Techipedia: Tamar Weinberg

JUNE 18, 2008

It feels like every day there’s a new post about Plurk, Twitter, or some new micro-blogging platform. Most of these platforms are too young to be killing anything, and are generally unfinished. That’s why I’m announcing Plutter Kite, the official roadmap for the best micro-blogging platform.

Microblogging 102

Microblogging API MySpace Yahoo 102

Josh S Peters

DECEMBER 4, 2009

Setting up a Social Media Loyalty Campaign When setting up you need to find out who is already using the platforms you’re on. After you have found them that’s when you will want to figure things out like do you want to address them based on the platform they use or based on what kind of customer they are or both.

Loyalty 113

Loyalty Campaign Social Media Groups 113

Convince & Convert

FEBRUARY 11, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is It Curtains for the App Store?

Social Media 113

Social Media Strategy Apple iPhone 113

Convince & Convert

AUGUST 31, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Is Social Conversation a Myth?

Conversation 116

Conversation Social Media Social CRM Consultant 116

Almost Savvy

MARCH 25, 2010

Maybe the content isn’t what you expected or you’ve got presenters, who may be good at many things, but presenting isn’t one of them. I chose a more low-key approach and connected with friends over quiet dinners and had actual conversations. Ready for Yet Another Social Platform?

Hotels 160

Hotels Conference Transportation Eventful 160

Almost Savvy

FEBRUARY 2, 2009

My mind wandered back to those days after some recent social networking encounters on Twitter, although this could have taken place on any other networking platform or with people I’ve met face-to-face. In fact, many preach that those using social media must interact with others in order to be true to the intent of the platform.

Tweetdeck 154

Tweetdeck LinkedIn Twitter Social Media 154

Convince & Convert

FEBRUARY 15, 2010

To best develop thriving, mutually beneficial relationships with your customers, think of your social communication and email communication programs as two rungs on a content ladder. The Content You Want, via the Channel You Choose The future of integrated communications is in consumer choice and personalized preference centers. (For

Social Media 114

Social Media Strategy Social CRM Newsletter 114

Convince & Convert

SEPTEMBER 7, 2010

His “Pull and Stay&# advice; segmenting customers into barrels; platforming; social currency, and other concepts are instantly applicable to real world marketing challenges fitting a wide variety of circumstances. His self-deprecation adds a hilarious, warm tone throughout.

Review 115

Review Social Media Social CRM Consultant 115

Convince & Convert

SEPTEMBER 14, 2010

With social media, we can join conversations previously hidden, but what we need is the same as ever: a way to reach you – the places you metaphorically live, the clubs you frequent, the places you hang out, the company you keep. 02 conversion rate – I don’t think so! and hope for a.02 through a new channel.

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

JULY 26, 2010

Which brings up the whole “viral&# aspect of the platform. PitchEngine provided a platform for people to get their word out. The more content pointing to your site from sites with authority the better. The new PitchEngine platform (launched about three weeks ago), takes things to the next level. Spread the net.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

AUGUST 19, 2010

All of these tactics can work together seamlessly to create a robust, optimized content marketing engine that pays real dividends in increased website traffic, and conversions. Compendium is a uniquely powerful blogging platform because it creates separate, “compended&# blogs for each keyword. That’s it.

Social Media 140

Social Media Strategy Tourism Social CRM 140

Convince & Convert

FEBRUARY 10, 2010

Features being considered for inclusion in new releases include CRM integration; deep analysis of customers’ social graph and content they’ve produced (keyword analysis of your Tweets, for example); and even semi-automated social media response mechanisms. You still need to know how you are going to use these platforms.

Social Media 127

Social Media Marketing Social CRM Consultant 127

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. YouTube is the second largest search engine in the world, and yet video content continues to be under-leveraged. Create a content ladder to leverage and syndicate your content.

Social Media 134

Social Media Consultant Video Strategy 134

Buzz Marketing for Technology

JUNE 27, 2008

Its almost impossible and self-defeating to charge back for accessing the corporate intranet portal, or using enterprise search, or a wiki platform. Given this post, I hope youll join the conversation there. Lijit Search. Content Log. But because of the diversity of knowledge work, it needs to be quite personal.

Wiki 140

Wiki Project Meeting Organization 140

Convince & Convert

JULY 14, 2010

No new metrics, measures or key indicators – we have simply created an additional platform from which to further engage stakeholders in our work and achieve existing goals. At the very least those companies are engaged in the conversation and have a strong awareness of the perceptions of their brand.

Social Media 134

Social Media Strategy Metrics Organization 134

Techipedia: Tamar Weinberg

MARCH 4, 2010

Brian explains that “conversations are happening and it is up to me to either be part of them or not.&# Social media affords you a platform to reach out to people who, by virtue of being “connected online,&# can help spread your message virally. As it stands, though, that platform is saturated.

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

SEPTEMBER 21, 2010

You have to create content, be part of many communities, and proceed incrementally. You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Your company needs to be part of that conversation. That’s not a “wave the magic wand&# scenario.

Social Media 149

Social Media Strategy Consultant Web 2.0 149

Convince & Convert

JUNE 2, 2010

Skip to content Skip to navigation Skip to footer Convince and Convert Blog: Social Media Strategy and Social Media Consulting Social Media Strategy Blog Social Media Consulting Blog Social Media Consulting Speaking Newsletter Free Social Media Tools Twitter Interviews About Lijit Search Do You “Like&# How I Look In These Jeans?

Social Media 133

Social Media Strategy Curation Privacy 133

Techipedia: Tamar Weinberg

JUNE 3, 2010

If you’re not following the conversation regularly, your customers might just flock to your competitors instead. The thought came to me while standing on a subway platform last week with the baby, which is a huge change of scenery for me (I’m working from home and watching him all day). Silence can hurt you.

Social Media 221

Social Media Marketing Digg Consultant 221

Techipedia: Tamar Weinberg

JANUARY 12, 2010

well……that just seems like a place for kids and even though Facebook seems to be replacing MySpace for youth conversations, it brings out the kid in me while accomplishing the networking part at the same time. Accelerated by MaxCDN Content Delivery Network. I’ve never even tried friendster.

MySpace 114

MySpace LinkedIn Facebook Social Networking 114