Convince & Convert

FEBRUARY 9, 2024

One last note: Every major sales platform is integrating content personalization, automated responses, lead intelligence, and predictive analytics. All the big solution providers (Salesforce, HubSpot, Demandbase, etc), and a few new ones, are working to build the all-in-one Sales AI solutions.

Hubspot 129

Hubspot Meeting Avatar Data 129

Sprout Social

AUGUST 17, 2022

These types of conversations don’t typically pop up in your notifications. And focusing on actual customer conversations means that you can take action with confidence. But doing so is easier said than done when you’re trying to track activity across multiple platforms. The problem? Agorapulse.

Campaign 123

Campaign Social Media Tools Hubspot 123

Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Maybe you can provide the solution.

Brand Monitoring 98

Brand Monitoring Tools HootSuite Brands 98

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. For example, if your goal is to build community engagement, you need to identify them first and then encourage conversations with them.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JUNE 21, 2022

However, while most focus on brand awareness, it’s crucial to understand that brand awareness alone doesn’t create conversions and sales. With that in mind, here are seven ways a B2B brand can increase its influence across various marketing platforms and realize the resulting benefits. Image credit: HubSpot.

Influencer 288

Influencer Brands Policies Privacy 288

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

Project 126

Project Social Media Template Templates 126

Buzz Marketing for Technology

JANUARY 23, 2013

Posted in Advertising Applications Branding Content Marketing Customer Experience Facebook Inbound Marketing Listening Personalization Social Media. Unless the new friend has great content to go back to, there’s not much of a reason to go directly to their page very often, if at all. Stagnant page content.

Conversation 276

Conversation Facebook Guidelines B2B 276

Oktopost

JANUARY 11, 2024

These tools offer a range of functionalities, including: Lead capture Marketing automation Content personalization Social data analysis They may also focus on a particular marketing activity, such as SEO, social media, email marketing, or paid campaigns. Email marketing tools offer list nurturing with segmentation and automation.

Tools 62

Tools B2B Hubspot Analytics 62

agora pulse

NOVEMBER 10, 2020

Although all social media platforms provide native data, their analytical and reporting capabilities tend to be limited. The best social media analytics tools source data directly from each social platform and compile the information into easy-to-understand reports. BrandMentions. Brandwatch. Fanbooster. Followerwonk. Google Analytics.

Analytics 179

Analytics Social Media Tools Price 179

Sprout Social

APRIL 6, 2023

Content calendars are widely used in content teams, regardless of the industry. They work as mental models by helping us comprehend content strategies, laying out a roadmap of what needs to be done. What is a content calendar? A content calendar is a framework used to effectively manage your content marketing program.

Content 80

Content Collaboration Project Template 80

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. Aside from actual content creation, nothing will take you as long as post-scheduling.

Social Media 88

Social Media Tools HootSuite Tweetdeck 88

Sprout Social

AUGUST 28, 2023

Table of contents: Best overall AI marketing tool AI marketing tools for copywriting AI marketing tools for editing AI marketing tools for digital marketing AI marketing tools for automation Best overall AI marketing tool More companies are expanding their AI usage as they scale or undergo digital transformation from legacy software.

Team 86

Team Tools Marketing Hubspot 86

Keyhole.co

MARCH 9, 2023

Hootsuite Hootsuite is one of the longest-standing and most popular social media management platforms. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot offers everything from a CRM, to a CMS, to a customer service platform. You can view all Keyhole pricing plans here.

Tools 84

Tools Sentiment Hubspot Price 84

Oktopost

APRIL 9, 2024

Provide value with no strings attached It may seem paradoxical, but you can make leads more inclined to spend their money on your products by giving away valuable content and resources for free. Just look at companies like HubSpot, who freely provide informative articles, engaging webinars , and no-cost versions of their tools.

B2B 62

B2B Marketing ROI Hubspot 62

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. A HubSpot study found that LinkedIn had a 2.74% visitor-to-lead conversion rate, making it nearly three times more effective than its closest competitors, Facebook and Twitter. The cost (sometimes) is lower.

B2B 148

B2B LinkedIn Tips Marketing 148

Sprout Social

JANUARY 11, 2024

The platform empowers customers with self-service features such as guided widgets to lead users to relevant answers via your company’s knowledge base. The platform automates tasks such as routing and handing off tickets while emphasizing a fair balance of work among reps.

Software 83

Software Tools Knowledge Base Hubspot 83

Socialmedia.biz

JULY 8, 2020

Better yet, you’ve likely had in-store conversations with your customers, getting to know them, their preferences and their buying motivations. These personas help you frame the social media content you create, ensuring you are always creating content with your key customers in mind. Pick Your Social Platforms.

Social Media 179

Social Media Tips Hashtag UGC 179

Buffer Social

JANUARY 22, 2024

  As we dive into this new era fueled by changing consumer behavior, the influence of AI, and the shifting of how platforms function, certain key trends emerge, painting a picture of a different digital world. The line between professional networking and creative expression blurs daily as more new creators emerge on the platform. 

Social Media 101

Social Media Authentication LinkedIn B2B 101

Hootsuite

APRIL 12, 2021

Personalized guidance: We’re adding more context and actionability to the platform to give customers more support using the features and functionalities available. Integrated paid and organic: We continue to work on ways to create a seamless experience for managing paid campaigns and organic content together from within Hootsuite.

HootSuite 96

HootSuite Insurance Hubspot Sharepoint 96

Oktopost

MARCH 26, 2024

In a significant move to strengthen how B2B businesses manage social media interactions between their brand and their audience, this collaboration not only simplifies social media management by bringing conversations into one place for a more streamlined workflow but also enhances the speed and impact of customer interactions with your brand.

B2B 62

B2B LinkedIn Authentication Loyalty 62

Sprout Social

JULY 25, 2023

Google Analytics enables you to capture funnel metrics such as goal completions and identify where conversion discrepancies are occurring so your top-funnel and mid-funnel efforts are in sync with each other. How often do users visit my brand and how do they engage with my content?

Analytics 138

Analytics Report Social Media Google 138

Twist Image

JANUARY 6, 2017

You have to know who your content resonates with. This is why content marketing will continue to struggle for brands. Brands believe that the more content they produce, the more people that it will connect with. Back then, it was all about "who" not "how many" people your content was connecting with. Sure it does.

Brands 80

Brands Content Hubspot Marketing 80

Ignite Social Media

OCTOBER 6, 2022

Customer Engagement Platform – Digital-first, an omnichannel platform built for enterprises. Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more.

Social Media Management 122

Social Media Management Review Social Media Tools 122

Sprout Social

OCTOBER 25, 2022

If you use Sprout’s social listening tool , here are just a few of the metrics you can pull to understand how conversations are trending around your brand: Total message volume tracks the total amount of messages shared around your brand. Followers want to see more than promos and links: they want personal, human-centric content.

Strategy 129

Strategy Brands Hubspot Survey 129

Pam Moore

MARCH 14, 2019

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019.

Platform 60

Platform Marketing Training Hubspot 60

Ignite Social Media

OCTOBER 1, 2018

From predicting the most relevant content to display on your news feed to shutting down fake accounts, AI impacts our digital experiences every day. If there’s one B2B brand that’s investing in chatbots, its HubSpot. Last year, the marketing software platform acquired Motion.ai Artificial intelligence is all around us.

B2B 119

B2B Examples Hubspot Widget 119

Pam Moore

MARCH 14, 2019

As business owners, you have so many tools and platforms available to choose from, and it can be very hard to focus and decide which is right for your business. Yes, this may mean the tool or platform doesn't do EVERYTHING the EXACT way I would like it to. 5 Digital and Social Marketing Platforms to Streamline Your Business in 2019.

Platform 60

Platform Marketing Training Hubspot 60

Buffer Social

SEPTEMBER 5, 2023

Paid is focused on conversions, click-through rates, and costs-per-acquisition.” ” Besides seeing a return on ad spend (ROAS) for paid ads, Amelia Munday’s managers at Custom Neon where she works as a Marketing Specialist, also care about creating differentiated, engaging, and on-brand content.

Social Media 90

Social Media How To Skills Hubspot 90

Writtent Blog

FEBRUARY 12, 2014

Content marketing moves incredibly fast. We’ve curated 59 of the most powerful content marketing stats from the latest, high-quality research reports. Topics covered range from content marketing usage to consumer preferences, and far beyond. 93% of B2B marketers use content marketing, a 2% increase over 2012.

Content 110

Content B2B Hubspot Marketing 110

Oktopost

MARCH 11, 2020

Choosing the Right Platform. This seems like a no-brainer, but with so many platform providers out there, it can be challenging to find a strong fit. Your platform provider should be able to pump advocacy data across your martech stack giving you the opportunity to measure and optimize your entire advocacy program.

LinkedIn 138

LinkedIn B2B Social Media Management Metrics 138

Buffer Social

SEPTEMBER 11, 2023

This trend leverages social media platforms to build connections and establish meaningful relationships with potential business prospects — and when it comes to social selling, LinkedIn is the MVP. They use the platform as a content distribution system, not a resume builder. What’s the true ROI?

LinkedIn 113

LinkedIn Tips Skills URL 113

Later

MAY 26, 2021

Planning your LinkedIn content strategy just got a whole lot easier — LinkedIn Scheduling is here! Scheduling your LinkedIn posts is one of the best ways to streamline your content planning, and not to mention, it’s a huge time-saver. Ready to level-up your LinkedIn strategy? Ready to schedule LinkedIn posts ?

LinkedIn 67

LinkedIn Publishing How To Notification 67

Oktopost

FEBRUARY 28, 2021

This seems like a no-brainer, but with so many platform providers out there, it can be challenging to find a strong fit. This will help make sure employee advocacy is part of the day-to-day social media management workflow without needing to use different platforms to create content or translate B2C metrics into B2B language.

LinkedIn 109

LinkedIn B2B Social Media Management Metrics 109

Social Media Strategies Summit

FEBRUARY 4, 2021

Social media is the most popular platform for B2B marketing, says Content Marketing Institute: 83% of marketers are going this route. According to HubSpot, 66% of marketers claim social media brought in new leads with as little as spending six hours a week on SMM. And it doesn’t have to be all your content. Join groups.

B2B 130

B2B LinkedIn Strategy Brands 130

Oktopost

JULY 22, 2021

However, if your CRM only has data gathered through form conversions and other direct interactions, it’s probably not fulfilling its true potential. Every like, click, and share that touches on your business is valuable information, but it’s hard to track all of this information across multiple platforms. Social CRM: What Is It?

Social CRM 96

Social CRM B2B How To Patterns 96

Ignite Social Media

OCTOBER 6, 2022

Customer Engagement Platform – Digital-first, an omnichannel platform built for enterprises. Social Media Management – Content management, publishing, and governance. CX Insights – A unified, actionable view for world-class CX. . Chatbot – Start the conversation with automation, increase agent efficiency, triage, and more.

Social Media Management 78

Social Media Management Review Social Media Tools 78

Ignite Social Media

JUNE 1, 2022

But of course, a good ad also comes with good quality content. Some ideas to incorporate into your content are as follows: Notable speakers and guests, Discounts for the event, Early bird discounts, Special session topics, Exclusive merchandise or giveaways, Video highlights or teasers. Buffer Hootsuite Hubspot. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161