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B2B vs. B2C Influencer Marketing: Platforms, Practices, and Packaging

Webbiquity SMM

What’s more, as host of the long-running All Things Video podcast , he’s an influencer himself. We extended that interview with three questions that take a deeper dive into influencer marketing platforms as well as the similarities and differences between influencer marketing in the consumer and business worlds. I love LinkedIn.

B2B 306
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8 tips to boost your video conversion rate

Sprout Social

Driving conversion through compelling video is a common goal in social media video marketing. Video content is a must for brand awareness and reach, but to continue justifying investments, teams need strong video conversion rates too. A strong conversion rate is a quantifiable way to make a case for more video resources.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

Is there a high-performing tactic, channel, or platform you’re not currently using? We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Figuring that stuff out can be tough.

Marketing 240
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5 Ways to Host A Virtual Event For Your Business

Later

With virtual events on the rise, the opportunities are endless with so many platforms to choose from — whether it’s a weekly Instagram Live series, or a one-time private Zoom chat. . Table of Contents: Why You Should Host a Virtual Event. Why You Should Host a Virtual Event. Host a Q&A? Instagram Live .

Hosting 84
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15+ social media platforms your customers are using in 2021—and why you should be using them

Sprout Social

With more social platforms than ever before to choose from, brands are faced with a tough question: where should they show up? In the eyes of the consumer, all social platforms are not created equal. And Facebook continues to be incredibly popular— 60% of consumers want to see brands use more of the platform. Key Stats: Over 2.8

Platform 116
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10 behind-the-scenes content ideas for your next campaign

Sprout Social

From memes to videos, behind-the-scenes (BTS) content gives a glance into the people behind our favorite products, services and social content. Behind-the-scenes content humanizes brands, strengthens their online presence and nurtures customer relationships. What is behind-the-scenes (BTS) content?

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Should Your Brand Be on Clubhouse?

Ignite Social Media

Although still an invitation-only platform, Clubhouse’s newfound success has everybody talking about the app. Users can create or join Clubs (like groups or communities) or rooms where speakers can discuss whatever the host decides to allow. In small rooms, hosts can allow everyone to talk. What Brands are on Clubhouse?

Brands 180