Hootsuite

JANUARY 13, 2022

Whether you know it or not, both of these examples are user-generated content (UGC). What is user-generated content? User-generated content (also known as UGC or consumer-generated content) is original, brand-specific content created by customers and published on social media or other channels.

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Hootsuite

NOVEMBER 7, 2023

You can then access all of this information in one place to get both macro and micro views of the social conversation about your industry and your brand. Social listening tools are tech products — apps and software — designed to seek out the entire social conversation about any topic you choose. Maybe you can provide the solution.

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Brand Monitoring Tools Brands HootSuite 98

Hootsuite

FEBRUARY 7, 2024

While social SEO is the content discovery darling of the moment, the truth is that hashtags are not going away anytime soon. Which means, you need to research, analyze, track, and compare your hashtags just like you would any other component of your social content. And then learn how you can use Hootsuite to measure results.

Hashtag 91

Hashtag Analytics Tools HootSuite 91

Hootsuite

APRIL 17, 2024

(Other social media platforms like Instagram and Facebook have their own algorithms, too.) On Threads, content is presented to users via two different tabs: the For You tab and the Following tab. The Following tab is pretty straightforward—it delivers content from accounts you follow in chronological order.

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Hootsuite

DECEMBER 12, 2023

56% of customers want more relatable, personable content from brands on social, but 48% of brands are still posting self-promotional content multiple times a week. You also don’t need to be active on every social media platform, or have the most original thought leadership content. Easy: be active on social media.

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Social Media Strategy HootSuite Sentiment 111

Hootsuite

SEPTEMBER 25, 2023

So you’ve planned and launched a social media campaign, and waited patiently for the likes, comments, and conversions to roll in. average performance stats for a social platform or industry), it’s difficult to make sense of raw data. Our team collects and anonymously compiles data from social accounts connected to Hootsuite.

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Industry Engagement HootSuite Analytics 125

Hootsuite

SEPTEMBER 14, 2023

By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today.

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Social Media Sentiment HootSuite Analysis 102

Hootsuite

AUGUST 16, 2023

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. Social media planning tools are software that helps you schedule, organize, and publish content on social media. You can also find tons of tutorials on YouTube (shoutout, Hootsuite Labs !),

Social Media 88

Social Media Tools Tweetdeck HootSuite 88

Hootsuite

SEPTEMBER 23, 2022

Great content can help you start inspiring conversations, build engaged communities, create buzz around your brand, and even directly influence sales. What is social media content writing? When done right, social writing directly influences engagement and conversions, and contributes to strategic business goals.

Social Media 145

Social Media Tips Tools HootSuite 145

Hootsuite

JUNE 28, 2023

You share an amazing Hootsuite blog article to your work Slack (hint!). Bonus: Download a free guide to learn how to use social media listening to boost sales and conversions today. Dark social is sharing content or mentioning brands on private social media channels, including through direct messaging, email, private groups, and more.

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HootSuite URL Analytics FAQ 120

Hootsuite

MAY 18, 2023

Looking to make a splash with short-form video content? Short-form video is all the rage right now, with GWI reporting almost half of all internet usage is devoted to watching video content. Here are our top tips for including unique and compelling short-form video content in your marketing strategy — and captivating your audience.

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Video HootSuite How To UGC 112

Social Media Network Marketing

MARCH 6, 2024

You post engaging content, run exciting campaigns, but struggle to gauge the impact. ? Identify trends and emerging conversations ? Hootsuite: Tracks conversations and schedules posts across multiple platforms. Buzzsumo: Discovers trending content and influencers in your niche.

Social Media 56

Social Media HootSuite Analysis Trends 56

Hootsuite

JANUARY 31, 2024

If you’ve been considering investing in Premium, I ran an experiment to discover which format earns more reach on the platform. First, I knew I could easily repurpose the long-form blog content into threads and long-form posts. Source After about a week, I checked the performance of this post in Hootsuite Analytics.

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HootSuite Metrics Engagement Feed 78

Hootsuite

FEBRUARY 24, 2023

Hootsuite does everything Social Studio does and more for a fraction of the cost. Plus, Hootsuite has a free Salesforce integration and many customer relationship management (CRM) tools to make your migration painless. It allows you to monitor mentions, keywords and hashtags, and track conversations across social media platforms.

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Hootsuite

MAY 15, 2023

1 Social Media Tool for Franchises Support your franchises with brand-safe content and easy approval workflows. Keeping content quality consistent Besides using the right visuals and brand voice , there’s also the somewhat ambiguous judgment of social media content “quality.” What’s good when it comes to content anyway?

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Social Media HootSuite Guidelines Marketing 92

Hootsuite

MAY 31, 2023

Luckily, ChatGPT, a conversational artificial intelligence (AI) tool that generates human-like content, promises to make social media success more attainable. Craft perfect posts in seconds OwlyWriter AI instantly generates captions and content ideas for every social media network. Are you a Hootsuite user?

Social Media 140

Social Media HootSuite How To URL 140

Hootsuite

JANUARY 2, 2024

Turns out, maybe not as long as you think… As the world’s most popular business-focused social platform with over 950 million people , LinkedIn is the best place to build your professional network. Even though many of those “conversations” didn’t result in new connections, it was nice to discuss new ideas with others. Really, though?

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Comments LinkedIn HootSuite Analytics 106

Hootsuite

JULY 19, 2023

After that, you’ll see breakdowns of platform-specific advice for using hashtags to the best of your ability. In practice, hashtags can connect social media content to a specific topic, event, theme, or conversation. Please note: This tool may display inaccurate or offensive material that doesn’t represent Hootsuite’s views.

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Hashtag Real Estate Social Media HootSuite 80

Convince & Convert

JANUARY 31, 2024

You have to manage various projects, harmonizing content creation, engagement strategies, and analytics. But how do you manage all these tasks across multiple social media platforms without compromising your content quality, consistency, and sanity? Find content creators on freelance platforms like Upwork and Fiverr.

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Project Social Media Template Templates 126

Ignite Social Media

JUNE 14, 2023

Hootsuite did a small experiment afterwards and found that posts with good captions generated 30% more reach than posts with hashtags. TikTok is also becoming a search engine. Search tactics in social media refer to the strategies and techniques used to increase the visibility and discoverability of content on social platforms.

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Hashtag Social Media Strategy UGC 152

Hootsuite

APRIL 29, 2020

How many times have you found yourself scrambling for content at the last minute? In addition to making your workday less stressful, using a social media scheduler can help you plan an effective content mix. You can look for opportunities to reinforce social messaging across platforms. Determine your content mix.

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Template Templates Social Media Tools 145

Hootsuite

JANUARY 13, 2022

To win big on social, you need to consistently post content that not only gets your audience excited, but that is also posted at a time when they’re most likely to engage. Use an online scheduling tool that has a best time to publish feature (we might be biased, but Hootsuite is pretty good!) Post at the right time. Where you work.

Social Media 145

Social Media HootSuite Hashtag UGC 145

Hootsuite

MAY 20, 2021

One easy way to create great customer experiences is to connect with customers on the platforms they’re already familiar with: Social media, social messaging apps, and other digital channels. Convenient and conversational, social messaging facilitates a direct, personal engagement between you and your customers.

Social Media 145

Social Media Strategy HootSuite FAQ 145

Hootsuite

MARCH 2, 2022

Bonus: Download a free guide that teaches you how to turn Facebook traffic into sales in four simple steps using Hootsuite. More than a quarter of social media users use social platforms for “inspiration for things to do and buy.” Source: Hootsuite Global State of Digital 2022. Treat social media as part of your sales funnel.

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Retail Social Media Brands Tips 104

Keyhole.co

DECEMBER 13, 2023

Mention is a good example of a platform helping brands track and post to social media apps. Mention: A quick overview Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.

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HootSuite Price Sentiment Social Media Management 52

Hootsuite

APRIL 3, 2023

You don’t need to wait for the Facebook algorithm to notice you: You already have everything you need to get more eyeballs on your content. Sure, there are tons of stats out there about how low organic reach is nowadays, but Facebook is still the world’s most popular social media platform. Almost 3 billion users — 36.7% Trust = sales.

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Engagement UGC Facebook HootSuite 110

Hootsuite

JANUARY 22, 2020

Bonus: Download our free, customizable social media calendar template to easily plan and schedule all your content in advance. In simple terms, it involves monitoring the conversations people are having on social media about your business niche. There are tools that make tracking a lot easier (*cough* Hootsuite).

Social Media 145

Social Media HootSuite Template Templates 145

Hootsuite

SEPTEMBER 21, 2023

In the words of the all-mighty Hootsuite glossary : A vanity metric is an analytics item that can be measured but is not a signifier of real return on investment. These metrics are best contextualized by more concrete numbers such as click-through rate or visitor-to-lead conversions. Which reminds us: never buy followers. Trust us. )

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Metrics Examples Marketing Sentiment 107

Hootsuite

APRIL 25, 2023

Fake social media accounts are an ongoing problem for both social media platforms and for brands. As new platforms emerge, fraudsters shift their strategies and move to new markets. Fake accounts on social media posed as Australian Tax Office (ATO) workers and responded to conversations where people were asking questions about the ATO.

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Social Media Brands Tips HootSuite 88

Hootsuite

JANUARY 4, 2023

Social media marketing provides a unique opportunity to connect with this massive audience on the platforms where they already spend their time. Social media marketing is the practice of using social media platforms and tools to promote a business and connect with existing and potential customers. Content scheduling and publishing.

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Social Media HootSuite Marketing Social Networking 76

Hootsuite

SEPTEMBER 14, 2020

Instagram analytics tools aren’t just feel-good graphs and vanity metrics: they’re the best way to see if all the time, energy, and budget you spend on the platform are, you know, worth it. It’s free, easy to understand at a glance, and shows you how your content is performing right now. Hootsuite Analytics. Instagram Insights.

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Metrics Analytics Instagram Tools 145

Hootsuite

MARCH 15, 2021

If someone mentions your name in conversation, maybe your curiosity is piqued a little — but you should be more than a little curious when it’s your brand that’s getting Twitter mentions. Twitter mentions are a key way customers interact with brands on the platform. Let conversations happen naturally. We’re just doing it.

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Twitter HootSuite Notification Analytics 145

Hootsuite

DECEMBER 7, 2022

Twitter advanced search is the best thing about this platform, and almost nobody uses it. Twitter advanced search has different powers across different platforms — you will have a different experience using it on mobile vs. desktop, for example. from:hootsuite Searches tweets from the Hootsuite account.

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Twitter HootSuite Airlines Mobile 115

Hootsuite

MAY 21, 2020

Social media monitoring tools let you keep track of every conversation, account, keyword, and hashtag that’s relevant to your business. Search streams in the Hootsuite dashboard let you monitor conversations relevant to your business, your industry, and your products. Hootsuite Insights Powered by Brandwatch.

Social Media 145

Social Media Tools HootSuite Sentiment 145

Hootsuite

SEPTEMBER 8, 2020

For example, Hootsuite uses @Hootsuite_Help , which is run by the support team. Respond from your support account to move the conversation to the right channel. For example, when users Tweet customer service issues to the main @BestBuy Twitter account or to @GeekSquad, @BestBuySupport jumps in to take over the conversation.

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Social Media HootSuite Issues Team 145

Hootsuite

MARCH 8, 2023

Step 2: Briefly describe your image or video Next up: describe the content you plan to add to your post. Copy and paste the caption into your Instagram post or, if you use Hootsuite, the Composer window. That’s what makes it so great for things like generating social media captions or coming up with content ideas.

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Instagram Tools HootSuite Hashtag 134

Hootsuite

JULY 6, 2022

Bonus: Download a free pack of 8 eye-catching Instagram ad templates created by Hootsuite’s professional graphic designers. Instagram eCommerce tags, or Shopping tags, are tags on products featured in content. Instagram is a visually-based platform. They then repost people’s content on their feed.

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Instagram HootSuite UGC Influencer 117