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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Oktopost’s Social Listening: Tap Into Conversations That Impact Your Business

Oktopost

As part of the platform, the new module will provide our customers with best-in-class tools to tap into social conversations that impact their businesses. Tracking customer conversations, industry trends, and influencers. Today, we’re happy to announce Oktopost’s Social Listening.

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10 Higher Ed Marketers You Should Follow

Social Media Strategies Summit

We love how Carrie shares best practices on topics like content ideation and how to get the best out of marketing conferences: Her advice tends to be succinct and practical, which isn’t always the case on LinkedIn! Image source Of course, she also links to plenty of her content. Why Should You Follow Them? Bart Caylor Who Are They?

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Tools for Monitoring Online Conversations: Part 2 of Monitor Your Brand Online

Harp Interactive

The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. BlogPulse Conversation Tracker. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication!

Trendrr 267
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14 types of social media every marketer should know

Sprout Social

If you want to improve your social media marketing strategy , you need to know about the different types of social media content and how or where you share that content. What about forums? And, once you have your content, how do you want to roll it out? Disappearing content apps. Discussion forums.

Types 145
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From Obscurity to Opportunity: Demystifying Dark Social

Oktopost

Dark social refers to sharing online content through private channels such as DMs, messaging apps, email, or other non-public platforms. And if our data is flawed, we won’t know which channels are best to invest in or which content resonates most on which networks. Have you ever shared an article with your best friend via WhatsApp?

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Who Really Owns Social Selling?

Convince & Convert

But the reality is that in many organizations, marketing is driving the initiative in terms of social techniques, where to prospect, and creating content that drives the conversation and engagement with potential buyers. Compile a list of online groups, forums, and key influencers your sales people should follow and get to know.

Training 172