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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media ā€œCā€™sā€: content, conversation and creators.

Strategy 121
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

Brands 110
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Artificial intelligence (AI) technologies, especially natural language processing (NLP) and machine learning (ML) have transformed social media listening tools into comprehensive platforms for business intelligence. What is conversational analytics? What are the benefits of conversational analytics?

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How companies use video content on social media

Visually SM

If you haven’t already made substantial investments in video content for social media platforms, then it’s about time to get started. What are the best videos for each platform? What are the best videos for each platform? Truth is people are still on Facebook, active and consuming content ā€” especially videos.

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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways ā€“ perhaps a like on one post, and comment on the next.

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5 Ways to Leverage AI to Hit Sales Targets

Oktopost

5 Ways to Use AI in B2B Sales Generating content Sales prospecting Lead scoring AI notetakers Chatbots and virtual assistants Maximize Your Sales Efforts with AI to Hit Your Targets Why Use AI in B2B Sales? Here are our top picks: Generating content Yes, you guessed it. Jump ahead: Why Use AI in B2B Sales?

B2B 75
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Nine Benefits of Using Social Proof in Marketing

Webbiquity SMM

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customerā€™s content is great but the image quality is not. This can make online shoppers more comfortable about purchasing products for the first time, or business buyers about scheduling a demo.

comScore 299