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How 7 brands use customer marketing content strategies to deepen audience connection

Sprout Social

This can be done through re-sharing customer content, responding to reviews and going above and beyond with your social responses. And that makes social the perfect outlet to grow your customer marketing strategy through three of the big social media ā€œCā€™sā€: content, conversation and creators.

Strategy 121
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Conversational analytics: How to use social listening for brand insights

Sprout Social

Within these tools, conversational analytics harnesses the power of customer conversations and discussions by identifying and tracking hidden brand insights. What is conversational analytics? What are the benefits of conversational analytics? Here is a closer look at the key benefits.

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Advantage+ Audience Best Practices Guide

Jon Loomer

That audience may be based on : Past conversions Pixel data Interactions with previous ads These are many of the sources you’d provide for an audience suggestion anyway. Another critical aspect of how Meta finds your audience will be the performance goal (and conversion event, if applicable). Tight constraints.

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Does Your Content Suffer From Performance Issues?

Firebelly

In a world gone crazy over content, smart marketing people are asking a deeply existential question – what happens to my content once I set it free? Is it able to penetrate your target demo? Blog content marketing conversation metrics real time analytics' Is it able to achieve multi-channel penetration?

Issues 236
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How to Create Branded TikTok Content: Best Practices

Ignite Social Media

But creating high-quality branded TikTok content can be a challenge or a mystery for many brands. So, we consulted members of our content production team to answer some of the most frequently asked questions about how to successfully create branded TikTok content. Who Can Brands Put in Their TikTok Videos?

Brands 110
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5 Ways to Leverage AI to Hit Sales Targets

Oktopost

5 Ways to Use AI in B2B Sales Generating content Sales prospecting Lead scoring AI notetakers Chatbots and virtual assistants Maximize Your Sales Efforts with AI to Hit Your Targets Why Use AI in B2B Sales? Here are our top picks: Generating content Yes, you guessed it. Jump ahead: Why Use AI in B2B Sales?

B2B 75
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Lifecycle of a Lead: How to Turn Prospects into Customers Using Social Media

Oktopost

B2B buyers have traded in conversations with sales reps for independently researching solutions, and they spend considerable time doing so on social media themselves. They may begin interacting with your social media content in small ways ā€“ perhaps a like on one post, and comment on the next.