Social and Logical

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Who Knew Paper Towels Could Be This Fun? « Social and Logical

Social and Logical

Do we converse about soap, toothpaste, window cleaner or detergent during the normal course of our day? The fact that I decided to write a post about Bounty’s Paper Towel Gang shows that yes indeed , paper towels can be a fun conversational topic. Maybe if we are discussing chores or errands. And what about paper towels?

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The Art of Being Personal While Sticking To Business Objectives

Social and Logical

Some people have been able to create sizable audiences because of how much they enjoy creating content and having people respond positively to what they have to say. So then, businesses started asking themselves, if social media is so easy and effortless, why not harness the power of online conversations for their own brands?

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Using Applied Behavioral Analysis in Social Media

Social and Logical

Desired online behaviors include clicking on links, making purchases, sharing content, commenting etc. This is why regular content and conversations through social media matter are important. Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. The Behavior.

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