Jeff Esposito

OCTOBER 15, 2012

As the group went around the table a lot of brands were thrown out there (Nike, Converse, Harley Davidson, and Dodge). They produce relevant content and push pop-culture tie-ins, allowing parents to see many before airing (See: Katy Perry ). . When it came to me, I blurted out Sesame Street. The reason behind this was tri-fold.

Brands 47

Brands Exercises Meeting Groups 47

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JUNE 2, 2015

Eyeballs translating to actions: While we can opine all we want on social media being a conversational tool, it is also Big Business. The conversations are truly valuable, but when you talk to a CMO or marketing VP, numbers are probably more valuable. A common question asked is what are these tweets generating?

Twitter 20

Twitter Meme Social Media Management Comparison 20

Jeff Esposito

JANUARY 12, 2011

I was thrilled to see people debating issues in the open and getting to answers through constructive conversations. Now this is not a shot across the bow to the speakers as I am sure the content is awesome, especially when you hear it for the first time, but rather the folks who follow them as if they were gods and their words gospel.

Construction 46

Construction Conference Hashtag Applications 46

Jeff Esposito

SEPTEMBER 14, 2012

Oreo’s 100-Day ‘Daily Twist’ Campaign Puts Cookie in Conversation – if you aren’t following Oreo on. Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Source: mashable.com via Jeff on Pinterest.

Klout 35

Klout Campaign Issues Examples 35

Jeff Esposito

AUGUST 14, 2011

According to Klout.com, “Every time you create content or engage you influence others. Just in the last year, Klout has begun to reward influencers with things likeSubway gift cards and exclusive content. Conversely, Klout doesn’t mention trust in their parameters. In late July, Klout offered up music service Spotify to U.S.

Influencer 48

Influencer Klout Foursquare Analysis 48

Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See Once you’ve built up the content, shopping experience, etc. See Facebook’s T&C ).

Facebook 49

Facebook MySpace Class Apple 49

Jeff Esposito

NOVEMBER 19, 2010

Content vs. Conversation – In this article, my friend Mike Schaffer looks at the chicken and egg conundrum that happenes in social media with content vs. conversation. That’s all I got this week, have a great one and enjoy this week’s edition of Five for Friday.

Reputation 28

Reputation Social Media Resources Conversation 28

Jeff Esposito

AUGUST 11, 2010

Written on August 11, 2010 by Espo in social media In last week’s #PR20Chat, there was a great conversation about social media contests. Look at your fan page insights to see how frequently people share your content which can translate into shares of the contest.

Social Media 35

Social Media iPad Class Creative Commons 35

Jeff Esposito

OCTOBER 18, 2013

They had three personas (Anna, Jade and Luca) that lost their phone and would start conversations about it with real people over social media. Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. Personas in Social Media.

Company 40

Company Social Media Insurance Influencer 40

Jeff Esposito

MAY 18, 2012

In this article on the Community Roundtable, Jim looks at the social landscape via conversations that he had with community managers feeling a burn, while also looking at the budding community management space. Danger: Community/Social Strategist Shortage Ahead – I love when Jim Storer cranks out a thought provoking post.

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Sample Samples Upcoming Curation 30

Jeff Esposito

OCTOBER 29, 2010

Jenny Zesut of Lithium and I have a great conversation that you won’t want to miss. Yes you control the content on Twitter, Facebook, YouTube, etc., but who owns the URL and content on the network? Is it social, sure but the company owns the content. If you want to check it out, you can register here.

Lithium 24

Lithium Real Estate Sample Samples 24

Jeff Esposito

JULY 1, 2011

Jeremy Pepper is a smart dude that I really enjoy conversing with on Tuesday nights in #PR20chat. This post looks at the future of journalism and the creation of content. Journalists, PR Pros and Bloggers, Oh My! If you don’t follow Jeremy, I suggest you do it now. When #measurePR met Klout – What do you think of Klout?

Klout 26

Klout Journal Reputation Education 26

Jeff Esposito

MARCH 4, 2011

Is there a void of advanced social media content on the conference scene? – It shows that combining social media and search for product information has a 48 percent conversion rate in purchase for consumers. I love this post from Arik Hanson. It is what I’ve been thinking for a while with conferences seeing the same tracts.

Sports 28

Sports Conference Influencer Social Media 28

Jeff Esposito

JULY 6, 2010

This is a philosophy that I strongly believe in and it is something that we when we converse with customers on the Vistaprint Twitter account (examples here & here ). If you produce great content for your blog or land a great hit, share away, just do it in moderation. The same holds true seeing a blog post or client mention.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Jeff Esposito

AUGUST 13, 2010

Unlike many of the other pieces beating the dead horse, this one goes into the science of influence and sharing content. Now this is one of those questions that always sparks conversation. Who “owns” social media? –

CoTweet 26

CoTweet CoTweet Creative Commons Disqus 26

Jeff Esposito

SEPTEMBER 1, 2010

From there it is about keeping lines of communication open and pumping out great content. Like all forms of communication, social media requires a two-way conversation to be sustainable and mutually beneficial for customers and brands. Ways of doing this would be dollars earned over conversations or traffic sent to a particular link.

CoTweet 36

CoTweet CoTweet Press Release Company 36

Jeff Esposito

JULY 16, 2010

Conversation Agent is quickly becoming my favorite blog to read and is quickly supplanting Boston.com and Facebook as the first site I check in the morning. The reason being is that the content is so fresh and always on point. Have a great weekend and enjoy this week’s edition of Five for Friday.

Creative Commons 24

Creative Commons Disqus News Comments 24

Jeff Esposito

DECEMBER 19, 2011

So with that in mind, here are what I think will be the biggest trends or buzz words of 2012: Measurement is King – we have all been beat to death with the phrase, Content is King. While I anticipate companies really jumping on the measurement train, it doesn’t mean we are going to see industry-wide standards.

Social Media 45

Social Media Microsoft Trends Team 45