Harp Interactive
JANUARY 12, 2010
The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. BlogPulse Conversation Tracker. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication!
Harp Interactive
JUNE 16, 2010
Not the shiny ring and promises of eternal love kind, but the kind that involves your active, daily participation in online conversations. Whether you initiate the conversation or participate in other conversations, directed to you specifically or not…engagement is crucial to your social media success.
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Harp Interactive
MARCH 31, 2010
To begin with there are two types of customer interaction that you should measure and analyze: Consumers who find your website through social media: These consumers increase traffic to your website and since they come to the site qualified (with intent) they also proportionately increase conversions (eventual or immediate revenue).
Harp Interactive
FEBRUARY 17, 2010
Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Just sign in with Twitter or Facebook and begin to share content. the quality of conversations and members.
Harp Interactive
FEBRUARY 3, 2010
These provide tweet statistics which are useful in determining the most interesting content to your followers. That is, 80% of your tweets should be helpful or conversational while only 20% should be promotional. Be conversational vs. corporate (again, speak with a human voice vs. a corporate voice). Create events.
Harp Interactive
MARCH 16, 2011
Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.
Harp Interactive
OCTOBER 9, 2009
Here’s a list of 50 ideas (in no particular order) to help move the conversation along. . Build blogs and teach conversational marketing and business relationship building techniques. Couple your email newsletter content with additional website content on a blog for improved commenting. Don’t fabricate this).
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