Firebelly

FEBRUARY 18, 2014

“YouTube videos provide visual proof for static content” – Cameron Hail, Optimization @ Firebelly Everybody is in a mad rush to make content. But I’m amazed at how little thought is paid to quality, distribution, engagement and conversion. Video content, for example, has so much value.

YouTube 192

YouTube Content Video Social Media 192

Firebelly

SEPTEMBER 28, 2011

It’s definitely not the same as the person actually being there, but it offers more options for speakers, as an hour-log web conversation is a lot easier to work into a busy schedule than a 3-day trip across the country.

Conversation 154

Conversation Project Hotels Hosting 154

Firebelly

AUGUST 8, 2012

I’ve been talking a lot lately about content curation lately, and our contributor, Erik Deckers, is all about content creation, which has led to some “Tastes great! But the one thing that we’ve both agreed on is the importance of publishing of our content, regardless of where it came from. Less filling!”

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Curation Publishing Content B2B 194

Firebelly

JANUARY 10, 2012

The first tip is about content and conversation. Conversation is the lifeblood of any successful Facebook fan page and an important part to your overall social media marketing plan. Conversations are critical for building relationships through interactions with your fans. Use relevant, evolving content.

Tips 184

Tips Content Facebook Conversation 184

Firebelly

NOVEMBER 10, 2011

The first question was what kinds of content are you most likely to share? Unusual content and content that triggers strong emotions — death or birth — causes conversations. Unusual content gets people curious.”. The content I focus on is technology driven. Here are some of the responses.

Content 168

Content Class Travel Social Networking 168

Firebelly

OCTOBER 23, 2012

Conversely, a good defender just had to be patient and waited for the forward to make a mistake. What Does Soccer Have to do With Content Marketing? If you want to succeed at content marketing, sometimes you only have to be an orange cone. The cone just has to sit and wait for the person with the ball to make a mistake.

Content 182

Content Marketing Creative Commons Industry 182

Firebelly

MARCH 11, 2010

The result was conversation, good food, laughs, andeveryone learned something new about one another. Conversations ranged from“what would be your ideal job?” Students that participated actively were invited to have lunchwith Professor Brian Benedict and Duncan at Firebelly client (of course) YATSon Massachusetts Ave.

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Conversation Paid Search SMS Class 100

Firebelly

JANUARY 22, 2018

The best marketing professionals will tell you they use a combination of search, social, influencer and content strategy to generate leads and website visitors. We are past the days where everything is valuable for a brand in terms of content. Evolved marketing professionals will tell you that the depth and delivery of content matters.

Marketing 181

Marketing Influencer SEO Adwords 181

Firebelly

AUGUST 13, 2012

A social publishing approach is the cradle-to-grave, beginning to end approach for audience-based content development, distribution, and measurement. Conversations and conversion need provocation. Audience-based contextually relevant content that can be measured is the linch pin. That is the role of contextual content.

Publishing 215

Publishing Tips Curation Brands 215

Firebelly

OCTOBER 8, 2009

» October 09, 2009 Content Update: Stories connect Us David Hoppe on the value of content My friend David is a great human being. David and I hung out this week to talk content. Social media is here to stay. He's a writer, he's an advocate for change, he's an intellectual, he's a playwright, I could go on.

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Content Paid Search SMS Syndication 100

Firebelly

JULY 17, 2013

We aren’t giving away any secrets, but these 36 tips and tricks will make social media marketing and conversation more efficient. Blog Blogging Content Marketing Social Media Social Media Marketing Marketing rules' 36 seem like a lot? Pick a couple of your favorites and start from there!

Social Media 219

Social Media Conversation Tips Marketing 219

Firebelly

OCTOBER 10, 2014

In “Social Media For Lead Generation & Customer Retention,” Duncan will discuss the use of ‘listening’ and “engagement” to identify prospective residents, the creation of useful content, landing pages and tracking conversion, as. Blog News'

Conference 183

Conference Social Media News Conversation 183

Firebelly

AUGUST 31, 2012

Here are 9 noteworthy sound bites from Twitter that represent the variations in conversation, people and moments – my curation from within the Social Curation Summit. When content fails, it may not fit the culture of that community. Conversation doesn’t happen without provocation. Hope you enjoy this.

Curation 186

Curation iPhone Software Conversation 186

Firebelly

MAY 22, 2017

In order to get the most out of your Instagram account, you must create content that leads to higher engagement. Hashtags are a great way to connect your content with people who are interested in your product/service/industry. Be a part of the conversation and the conversation will come to you. Include Directives.

Instagram 136

Instagram Engagement Tips Hashtag 136

Firebelly

JANUARY 24, 2012

So, it’s important to relate to your audience and spark conversation by inadvertently getting them to engage. Asking these types of questions will resonate with people and prompt them to respond and converse with your brand. Related posts: Facebook Page Management Tip #1: Use Relevant, Evolving Content. But, how is this done?

Questions 167

Questions Tips Facebook Travel 167

Firebelly

MAY 30, 2012

Pinerly is currently an invitation-only platform that offers a suite of tools to help you easily post and measure your content on Pinterest. Finally, Pinerly has the ability to suggest content for your Pinterest account as well as other pinners you may be interested in following. Have you used any of these tools?

Tools 215

Tools Brands URL Marketing 215

Firebelly

JULY 25, 2013

Fifteen influential nonprofit, business and technology leaders, as well as hundreds of attendees, recently gathered in Indianapolis for the one-day Millennial Impact Conference (MCON13) to engage in conversation on how to mobilize the Millennial generation around social causes. Couldn’t attend or missed the free live stream?

Mobile 163

Mobile Smart Phone Conference Conversation 163

Firebelly

FEBRUARY 14, 2012

But, you can inadvertently spark conversation with your fans if you relate to them. It’s about building relationships and conversations with real people, not a brand. Brains on Fire says it best, “Reframing conversation is about going from what role does our product play in people’s lives to what role can we play?

Tips 167

Tips Facebook Conversation Questions 167

Firebelly

OCTOBER 20, 2015

. • Facebook accounted for 81% of content sharing in the 4th quarter last year. Brands can now deliver content to customers on Facebook in almost any way imaginable—status updates, photos, videos, ads, offers and, most recently, Instant Articles. Over 79% of Facebook users will be mobile this year.

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Brands Facebook Mobile Industry 100

Firebelly

JULY 6, 2012

Go Facebook him and find out who he is.”), the conversation focused primarily on Facebook Actions – a way of interacting with apps, content and brands (and getting their data into Timelines) that goes beyond the traditional ‘Like.’ While ‘Facebook’ itself has become a verb (e.g. “Go

Facebook 170

Facebook Conference Examples News 170

Firebelly

MAY 26, 2011

Best practices gleaned from contests that include photos, essays, and videos; as well as micro-promotions are all part of the conversation. Facebook Pages: Using Content and Conversation to Build Community. Bonus content on how to develop intelligence based on community activity is all part of the discussion.

Case Study 154

Case Study Authentication Issues Communities 154

Firebelly

APRIL 14, 2011

Relevant content causes conversation. Good conversations happen between people. Knowing what people are saying is critical – customer, prospects, competitors, influencers, the press, and ever your family. Song: I Heard It Through The Grapevine by Marvin Gaye. Isn’t it our job to get people talking?

Social Media 197

Social Media Reputation Communities Influencer 197

Firebelly

JANUARY 31, 2012

From here, you have the opportunity to test different content and adjust your voice to see what really drives community and conversation. Related Posts: Facebook Page Management Tip #1: Use Relevant, Evolving Content. It’s a win-win. It’s a win-win. Are you asking your fans their perspectives of your Facebook Page?

Tips 188

Tips Facebook Questions Communities 188

Firebelly

NOVEMBER 3, 2014

Blog Content Marketing Social Media'

HootSuite 147

HootSuite Journal Software Engineering 147

Firebelly

JUNE 2, 2011

People have responded to your story and your conversational style. How has the conversation changed? How will your content engage and entertain your expanded audience? Your community has grown significantly. Your last contest brought hundreds of new members to your Facebook community. Here are a few points to now ponder: 1.

Communities 194

Communities Questions Facebook Conversation 194

Firebelly

DECEMBER 23, 2011

While the competition uses gimmicks, Network Solutions has persistently supported its audience with meaningful content and conversation in ways that educate and support their entrepreneur and small business lifestyle. You need to be a good listener, value the art of sharing content that excites people and helps them learn.

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Domain Name Small Business Training Campaign 243

Firebelly

JULY 25, 2011

By Gregory Lipman SCO (Social Content Optimization), is a process Edelman Digital is presently refining based on our belief that search and social are intertwined. 5 Types of Content That Every Business Must Employ. 5 Types of Content That Every Business Must Employ. Is SCO the new SEO?

Social Media 184

Social Media Lurker SEO Course 184

Firebelly

JUNE 6, 2011

Brands are no longer content to simply experiment with a Facebook page and a Twitter account and “hope for the best.” Skilled analysts must weed through spam and irrelevant posts, score the conversation for sentiment, categorize topics of conversations and translate key findings into actionable insights.

Social Media 189

Social Media Sentiment LinkedIn Metrics 189

Firebelly

JULY 7, 2011

Todd Tweedy, AF Expo moderator (l) and Stewart Quealy, Director of Content, Events/Conferences at Mediabistro.com (r). The content sophistication level ranged from beginner to advanced. Thanks to uber-moderator Todd Tweedy of Audience Machine for his energy, commitment, and nimble understanding of a very diverse content base.

Conference 233

Conference Hotels Education Energy 233

Firebelly

JUNE 20, 2011

People Come For Content And Stay For Community Online. By Vanessa DiMauro I often get asked about whether content is more important than conversation in an online community. In this article I’ll reveal what you need to know and what you need to do to prepare for social search.

Social Media 178

Social Media Communities Study Blogger 178

Firebelly

NOVEMBER 2, 2015

Their content and conversation focus should be relevant to the client. So, it isn’t always just engagement oriented metrics but it could be anywhere on the spectrum from awareness to growth to web traffic or some specific type of conversion. Why is influencer identification so challenging? That’s a lot, bro.

Influencer 100

Influencer Delicious Metrics Report 100

Firebelly

AUGUST 3, 2010

I bet this isnt the kind of conversation Ball Memorial was hoping to have when it created its Facebook page, but it happens. That is why it is so important for businesses to develop both proactive and reactive response strategies for their social assets. Given the topic, I'm left to wonder if any response would have doused the fire?

Facebook 216

Facebook Paid Search SMS Syndication 216

Firebelly

SEPTEMBER 10, 2011

Can you develop content and sustain conversations? Here are some more specific questions*: Are people genuinely interested in your organization? Do you have buy in from the top to go down this road? How will you keep people engaged ? How will you add value to people’s lives? Will you mine the activity for actionable data ?

Questions 197

Questions Communities Organization Activities 197

Firebelly

MAY 1, 2012

Second, in order to grow your Pinterest community quickly it’s important to have your social assets already set up and active to promote your content and direct people to your communities. Pinterest is based on this, so if your brand does not have a brand-based content it could make things extremely difficult. Engagement Is Key.

Communities 191

Communities Library Influencer Publishing 191

Firebelly

JULY 22, 2010

I walked into the middle of their heated conversation so I don't have the back story. I don't know if the woman's anger was warranted, but, nevertheless, she was upset.    From what I could gather, she had recently purchased tires from this store.

Social Media 188

Social Media Paid Search SMS Syndication 188

Firebelly

JANUARY 12, 2012

We invest a great deal of time and effort (and some money) in producing quality content. We have “Monday’s Social Media Marketing Must Reads”, we cover best practices and features of products/services, and we write about conversations and community. yeah it's pictures of me - I'm over it.

Education 164

Education Team Social Media Communities 164

Firebelly

JANUARY 19, 2012

They have no ability to produce content. There is no ability to have conversations with their customers. There is no ‘buy in’ from the top. The company/organization is inherently not interesting. They’re not social in real life. Their real life community can’t be extended into social spaces.

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comScore Facebook Marketing Organization 172