Direct Marketing Observations

MAY 13, 2022

If you’re wondering who receives thank-you cards for social media’s newfound prominence in our daily collective conversation, be sure to include Covid, politics, the war in Ukraine, and inflation; and while you’re at it, write out a few more for a lot more Covid and a lot more politics. For those that say they don’t pay attention to social.

B2B 112

B2B Social Media Conversation Platform 112

Direct Marketing Observations

NOVEMBER 20, 2013

One of the tougher jobs on any given days in the digital space is the curation and or the creation of good content. Erich Joachimsthaler : They have done well by building on key drivers of social currency mainly conversation, advocacy and affiliation (#cakeface instagram, etc). Those are the social currency metrics that really matter.

Loyalty 226

Loyalty B2B Metrics Curation 226

Direct Marketing Observations

APRIL 28, 2011

There are too many places to find content, curate content, share content and consume content. There are too many places to have conversations, to read conversations and to lurk without having conversations. I can’t scale and neither can you.

Curation 156

Curation Conversation Data Platform 156

Direct Marketing Observations

DECEMBER 8, 2011

We also decided to create a killer, award winning, website thanks to developer Terry Mckyton that would captures all of the conversations in real time and even allows you to tweet from the site, but other than that, we were ready to go have Tweetchats. In the course of about a 1 minute conversation, Hashtagsocialmedia was born.

Social Media 218

Social Media Hosting Hashtag Collaboration 218

Direct Marketing Observations

SEPTEMBER 23, 2010

Conversations were abundant. As the number of people exponentially grew, the number of “real&# conversations exponentially decreased. Sure people still talked to each other but the conversations changed. So when perception changed conversations were altered. We all use it to push content.

Twitter 185

Twitter Conversation Trends Platform 185

Direct Marketing Observations

JULY 15, 2011

We have decided that Twitter is a great way to share links, to share content and to consume content. Sure you can have those short staccato like conversations, but we have chosen to use it in another way that suits are needs and desires. It is now purely a content consumption and content push platform.

Social Media 168

Social Media Startup Engineering System 168

Direct Marketing Observations

SEPTEMBER 26, 2013

You see, because of the volume of content that one is subjected to each and every day, at least from my standpoint, the ability to give that content or source, all of the needed attention it made greatly deserve, is greatly diminished. But maybe I’m looking too deeply into the action than the action itself really deserves?

Social Capital 170

Social Capital LinkedIn Social Networking Metrics 170

Direct Marketing Observations

MARCH 18, 2010

So I thought it might be prudent to provide 5 simple suggestions on what an SMB can do right now to become part of that conversation. because you want to be able to monitor and listen to conversations about you, your product, your company, your industry, your customers and your competition. 1) Get a Twitter account. The good news?

Social Media 168

Social Media Tweetdeck LinkedIn Social Networking 168

Direct Marketing Observations

AUGUST 10, 2011

We create the content, we share the content and we consume the content-CONSTANTLY. According to HitWise , Twitter accounted for 1 in every 170 UK Internet visits yesterday; by their estimates, there were over 3.4 million visits to the Twitter homepage from the UK population alone. This is the world that we live in now.

Hitwise 152

Hitwise Social Media Platform Eventful 152

Direct Marketing Observations

APRIL 27, 2010

No one likes to create content in a vacuum. Conversations become just that, conversations, when someone responds to you. Social media engagement is all about validating each other and our experiences and the content that we have created and…shared. What is the common theme there? Validation. We need that reaction.

Social Networking 204

Social Networking Flash Mob Forums Communities 204

Direct Marketing Observations

FEBRUARY 3, 2012

Salacious content always works. It’s created a two way mechanism to have a conversation. When you write a blog post or an article, do you write it for the purpose of being heard, to offer up your two cents, to share your perspective, or to have conversations, or for SEO purposes? So why did I click on it?

Comments 176

Comments Education SEO Blogger 176

Direct Marketing Observations

JUNE 10, 2010

Twitter COO Dick Costolo who was speaking at the Conversational Media Summit in New York City, offered up that Twitter is now attracting 190 million visitors per month and generating 65 million Tweets a day. Should those who are hoping to have conversations be worried? Sharing content. 65 million tweets a day. Finding clients.

Microblogging 143

Microblogging Twitter Conference Conversation 143

Direct Marketing Observations

MAY 20, 2011

that commerce driven sites whose success was going to be reliant on transactions is a lot different than social sites and platforms with hundreds of millions of people with millions upon millions of daily visits that are reliant on nothing more than activity, conversations, shares, likes and content creation.

Social Media 176

Social Media Social Networking Buy Sites 176

Direct Marketing Observations

NOVEMBER 23, 2010

If you think about what made MySpace popular, it wasn’t as much about the conversations as it was about creating your own content, your own page-it struck a nerve. Looking back at MySpace, it almost looks like pre-Y2k web Dev. doesn’t it? Now the mobile device is an extension of our desktop.

Mobile 177

Mobile MySpace SMS Yahoo 177

Direct Marketing Observations

APRIL 19, 2011

Being consistent with your routine, with your messaging, with your offers, with your conversations, with your content, with your employees and most importantly with your customers. Do you want to succeed? Do you want to win? Do you want to overcome? It’s all about reps.

Sports 159

Sports Buy Social Media Conversation 159

Direct Marketing Observations

DECEMBER 6, 2012

You know about Google’s algorithm, you understand how to optimize for search, you know that you will be using WordPress because of it’s ability to add plugins and content on the fly. You have everything that is needed except actual people, buying customers and or web traffic if you will. You decide to make it social.

Price 182

Price Buy WordPress Meeting 182

Direct Marketing Observations

AUGUST 24, 2011

Or where the title of the promo piece was as important as the content contained within? Things are changing. skill sets are changing- for example, if you are a PR practitioner , when did it become imperative that you understood how to not only write for your client, but also how to write for search? or starting blogger outreach campaigns ?

Social Media 199

Social Media Skills SEO Aggregator 199

Direct Marketing Observations

DECEMBER 14, 2011

Content creation. Is it conversational? Remember when websites were stuffed with content because marketers and webmasters thought that’s what we wanted? So you have to think about things like: Site design that incorporates SEO. SEM to artificially drive traffic. Some type of lead generation. Well that hasn’t changed.

Brands 176

Brands Discount Sites SEO 176

Direct Marketing Observations

JANUARY 3, 2011

Awhile back, Alex Iskold wrote about a conversation he had with a friend about his son, he mentioned that his son accesses the web through YouTube. We dig 3D, we like our content packaged. Lady Gaga’s Bad Romance video has been viewed over 328 million times since it’s release. Why do you think that is?

Trends 221

Trends YouTube Engineering Video 221

Direct Marketing Observations

JULY 26, 2010

I truly believe it was those 3 thoughts that fueled the desire for more from users who both created and consumed Facebook content. In the “social media&# beginning, your effort to have conversations equaled a great experience because the expectations were so low and there just weren’t a lot of people in the space.

Web 2.0 152

Web 2.0 Social Media Social Networking Platform 152

Direct Marketing Observations

JUNE 28, 2010

Dear __, you’re right, most companies don’t understand what it takes to be engaging, and most don’t have the right staff deployed, and some are not sufficiently funded to create engaging content-but they’re getting better. That’s not my job. Don’t do that. Be transparent. Be authentic.

Consultant 171

Consultant Social Media Posterous Authentication 171

Direct Marketing Observations

FEBRUARY 15, 2010

Severity – of the content itself. “X Further defined by a direct vs indirect mention and context of the content. Please join us Tuesday 02/16 at noon est and become part of the conversation. How many followers, how often they interact (like a TwitterGrader ). OK, try managing that formula through reports. No way, Jose!

Sentiment 143

Sentiment Analysis Aggregator SEO 143

Direct Marketing Observations

APRIL 26, 2010

Consumers do not shop the same, communicate the same, consume content the same nor do they react the same to advertising. Decades of closed systems and legally approved content are getting in the way of companies trying to interact with the consumer. Consumers have changed! So what is this post about then?

Social Media 173

Social Media Radian6 Apple Marketing 173

Direct Marketing Observations

JANUARY 31, 2024

It’s Always Going to be About Content. Till the cows come home, it’s always going to revolve around content frequency, freshness, and the types of content that are created. Fresh content or not, you’re probably asking how can you tell your company’s story if you’re not allowed to “really” tell your company’s story?

Industry 146

Industry Social Media Biotechnology Marketing 146

Direct Marketing Observations

SEPTEMBER 8, 2011

1) This post The hidden cost of social though a bit long by Mark Schaefer really deconstructs the conversation, give it a read. Content-an illustrated history. But I bookmark and favorite posts just like you. Here are 10 of my most recent favorites. Here are the 50 best websites of 2011 according to Time Magazine.

Community building 202

Community building ROI Cost Analytics 202

Direct Marketing Observations

JANUARY 25, 2019

For some, it’s graphic, it’s visual and it’s conversational. The graphical layout is semi-easy on the eyes and the browsing experience is uber simple and it’s content rich. Forty percent is a lot. Data breaches aside, and for some additional perspective, what do users like about the Facebook UX?

Facebook 170

Facebook Social Networking MySpace Comparison 170