Akamai Marketing
MAY 19, 2011
As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.
Akamai Marketing
JANUARY 1, 2015
Listen: The City of Honolulu wanted to encourage adoption of the app and at the same time increase citizen engagement and conversation. The goals were to raise awareness of the app, establish an ongoing conversation on social media about bus usage and the app and encourage app downloads. Results: 958,399 Social Impressions. 425 Tweets.
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Akamai Marketing
DECEMBER 29, 2011
Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only. This is a totally loaded gun, but I’m going to say it: I want more conversation.
Akamai Marketing
JANUARY 1, 2015
Akamai Marketing developed a promotional Facebook campaign and contest that created curiosity and conversation among it’s target market while highlighting the variety of stores and shops in the shopping center. All content was custom developed to resonate with the target audience from a motivational and interest perspective.
Akamai Marketing
DECEMBER 22, 2011
Content, Content, Video: Creating content will continue to be a considerable aspect of a social media program. We’ll see more and more video as the content type of choice. The challenge for most businesses will be creating video content that creates conversation and isn’t just a commercial.
Akamai Marketing
JULY 26, 2011
And sometimes, particularly of late, the conversation (engagement) happens on Twitter or Facebook, so its not going to correspond exactly to web traffic. But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? Content shared but not consumed is similarly empty.
Akamai Marketing
JULY 28, 2011
I generally encourage my clients to measure engagement : defined as taking action such as conversation and information sharing. Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing.
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