Adam Sherk

JANUARY 12, 2010

Facebook pages offer a better opportunity for expanded content and extended conversations, but there’s a lot you can do with Twitter too. Beyond that there’s no right or wrong answer, but teams will certainly get a lot more traction by being compelling and interactive.

Team 179

Team Twitter Facebook Press Release 179

Adam Sherk

APRIL 14, 2009

In driving home this point I like to show people Brian Solis and Jesse Thomas ‘s Conversation Prism , because it’s a great way to illustrate the landscape and the opportunity. But that’s just what needed. Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

Social Media 100

Social Media Press Release Syndication Marketing 100

Adam Sherk

NOVEMBER 3, 2009

In terms of linking out to other news orgs, when it makes sense in a conversation I say absolutely. In terms of sharing access to sources, in some cases confidentiality comes into play, but there could be instances where that might add value and potentially give stories continued life once they are published.

News 136

News List Twitter Sites 136

Adam Sherk

MAY 1, 2012

YoY natural search referrals – this simple and straightforward metric is the #1 measuring stick for news and content sites. Branded vs. non-branded – publishers with well-established brands tend to pull in a lot of branded searches, so separating non-branded referrals is a better way to judge your overall content optimization efforts.

Metrics 164

Metrics SEO Publishing Analytics 164

Adam Sherk

JANUARY 12, 2011

First content is created then the key page elements (title tag, headline, URL, image attributes, etc.) There are a variety of free search and social trend tools available and the data is useful both for keyword targeting and for discovering content opportunities. are optimized to improve keyword focus.

SEO 198

SEO Hitwise comScore Adwords 198

Adam Sherk

NOVEMBER 11, 2010

By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur.

Industry 200

Industry Social Media URL Module 200

Adam Sherk

FEBRUARY 9, 2011

eHow and Demand Media’s reputation for creating large volumes of low quality content are well known so no need to go into that here. But a more practical topic for content publishers is when it comes to keyword targeting, how many variations is too many? It is particularly helpful for sites with a lot of evergreen content.

SEO 163

SEO Compete URL Engineering 163