Adam Cohen
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?
Adam Cohen
OCTOBER 27, 2011
By now most companies have figured out that good content is critical in a digital presence. That content can take many forms – user-generated, interactive, structured (data), marketing, conversational, and others. Someone please tell me, where is the Content Department? How do you hire for content creation roles?
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Adam Cohen
NOVEMBER 1, 2010
When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging.
Adam Cohen
AUGUST 24, 2010
It didn’t require making a leap to engage customers in conversation or to deeply understand how they make a purchase decision. Social media provides opportunities for two-way and multi-way conversation, which requires discipline, research, scale and transparency. Let’s Hear From You.
Adam Cohen
NOVEMBER 1, 2010
When the phone was invented, an etiquette had to evolve on how to greet a new call, what’s an appropriate time to call, how to converse without interruption. Two years ago, no way I’d tell you that it would be acceptable to converse via text message/SMS with grandparents. Same with instant messaging.
Adam Cohen
JULY 16, 2010
a thousand cuts :: adam cohen's blog About Blogroll Contact a thousand cuts conversations about social media and interactive marketing by adam cohen 16 JUL I Will Not Write About Old Spice Posted by: adam / Tags: Advertising , Isaiah Mustafa , Old Spice , Social Media , Television , YouTube / Comments: View Comments I will resist the urge.
Adam Cohen
JULY 12, 2010
Market research teams can share that insight and inform the folks “doing the talking&# on what content makes sense to share and discuss. Social media tools provides customers new ways to hear about, research and talk about their needs.
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