Webbiquity SMM

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. New tools, however, are bringing sophisticated content aggregation and curation within reach of midsized enterprises.

Aggregator 187

Aggregator Paper.li B2B Content 187

Webbiquity SMM

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., Content Marketing: while some content is designed for short-term needs, much of it has long-term value.

Social Media 176

Social Media Content Vimeo Marketing 176

Webbiquity SMM

JUNE 1, 2021

Create content your audience loves. Content is at the core of digital marketing. But getting this right is far more challenging today than in the past, due to the vast quantities of new content being produced every day. So, does that mean content marketing is dead? In fact, quite the opposite.

Tips 352

Tips Marketing Privacy Influencer 352

Webbiquity SMM

DECEMBER 6, 2022

While producing enough content and creating high-quality content are perennial challenges for B2B social media and content marketers, the biggest challenge is standing out. According to the the study, only 55% of B2B marketers are creating blog content. ” The Biggest Challenges in B2B Content Marketing.

B2B 225

B2B Social Media Marketing Influencer 225

Webbiquity SMM

MAY 9, 2023

Doing that research and analysis up front will enable you to develop content that will resonate with them and drive them to take action. You can also curate informative content for them and add your insights. It’s vital to plan a content strategy that aligns with your marketing objectives and resonates with your target audience.

Social Media 267

Social Media Tips Marketing HootSuite 267

Webbiquity SMM

JUNE 21, 2022

Keep in mind different social platforms have different content requirements, and ultimately cater to different business goals. A 2020s website should act as a hub for all marketing activities, including email marketing, link-building, content marketing, search engine optimization (SEO), mobile marketing, PPC advertising, and much more.

Influencer 288

Influencer Brands Policies Privacy 288

Webbiquity SMM

NOVEMBER 8, 2022

User Generated Content: UGC is one of the most sustainable and cost-effective ways to market products. There may be cases where a customer’s content is great but the image quality is not. Leverages Quality Content. Build long-term relationships with customers through user-generated content.

comScore 299

comScore Marketing Case Study Review 299

Webbiquity SMM

JANUARY 24, 2023

This year, in an effort to put out more authentic and organic-looking content, companies are stepping up to collaborate with smaller content creators to help generate brand awareness and loyalty. This element of a human touch is becoming increasingly vital, no matter the size of the company. social listening”).

Advertising 238

Advertising Social Media Strategy Authentication 238

Webbiquity SMM

NOVEMBER 15, 2022

Social media managers create innovative, high-quality content to engage followers and grow their company’s social media presence. For example, keeping your audience’s attention with short- and long-form video content has become a much larger priority in recent years. Guest post by Eva Chan.

Social Media Management 227

Social Media Management Skills Social Media Metrics 227

Webbiquity SMM

JANUARY 28, 2020

A social media hub or social hub is a digital tool that showcases content from various social media platforms at one location. The content can be aggregated in real time from social media platforms such as Twitter, Facebook, Instagram, Pinterest, and Youtube. What is a social media hub? How can you build a social media hub?

Social Media 168

Social Media UGC Aggregator Eventful 168

Webbiquity SMM

JUNE 7, 2018

Content Marketing. Content is a vital component of every digital marketing strategy. Developing and documenting an effective content marketing strategy improves your chances of getting quality leads and potential sales. According to CMI , 91% of B2B marketers are already using content marketing to generate leads.

B2B 217

B2B Brands LinkedIn Influencer 217

Webbiquity SMM

FEBRUARY 16, 2021

Most B2B brands have difficulty in creating visually appealing content, which is one key reason Instagram isn’t the most obvious platform for B2B companies. Often, they don’t think they have the right type of content or they simply don’t know what to post on Instagram. FedEx: Provide Instagram Customer Care.

B2B 259

B2B Examples Company Instagram 259

Webbiquity SMM

OCTOBER 22, 2021

Social media marketing involves running social media advertisements, publishing content, listening to and engaging your customers, and analyzing the success of your marketing efforts. It also helps you determine which social media platforms you need, the kind of content to create, and the type of marketing language that appeals to them.

Social Media 205

Social Media Tips Metrics B2B 205

Webbiquity SMM

JULY 2, 2019

Even with millions of cat photos and videos online, any content that features a cute or funny cat still has a good chance of going viral. People skim past buzzword-laden content , maybe glancing at the occasional well-turned phrase, but rarely engaging or responding. Guest post by Emma Williams. Cats Grab Our Attention.

B2B 170

B2B Meme Marketing Authentication 170

Webbiquity SMM

JUNE 20, 2019

You may presume your employees are thrilled to share your company’s content on LinkedIn. Building up your page with shareable content makes it easier and more appealing for employees to spread your brand messaging. Choose leadership that is already engaged on social media and ask them to start sharing the company’s content on LinkedIn.

LinkedIn 166

LinkedIn Brands How To Training 166

Webbiquity SMM

SEPTEMBER 28, 2021

According to Facebook, these are the things they are not accepted on their platform: Nudity or other sexually suggestive content. Content that contains self-harm or excessive violence. Yelp Content Guidelines. Facebook Rules. Hate speech, credible threats, or direct attacks on an individual or group. Fake or impostor profiles.

Social Networking 265

Social Networking Guidelines How To Policies 265

Webbiquity SMM

MAY 25, 2021

Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. It’s got a bit of a stigma around the adult content today but I think it has potential life and it’s going to grow beyond that. It’s not where I want to see that content.

B2B 306

B2B Influencer Platform SMS 306

Webbiquity SMM

APRIL 13, 2021

For content creators, Clubhouse provides a forum where you can set up a “room,” invite people (and other Clubhouse users can decide to join in), and have a conversation. For content consumers, Clubhouse offers an incredible variety of discussion topics to listen and join in on. An Android version is in the works.

Apple 215

Apple Plaxo Microsoft Vimeo 215

Webbiquity SMM

APRIL 4, 2023

So, a brand’s content likely doesn’t belong on all platforms, nor should it be the same across all. In their mind, these connection-focused posts “don’t fit with why they’re using LinkedIn. Advertising that doesn’t “fit” the job of the platform can be similarly be off-putting or risk being ignored.

Social Media 220

Social Media Reddit LinkedIn Research 220

Webbiquity SMM

MARCH 15, 2018

Because of this, I post a lot of link updates, so I need a tool that allows me to queue up all my content—otherwise, I’d spend hours every week scheduling all the posts I want to publish. PostPlanner is all about helping you boost engagement on social media and sharing quality content with your audiences. To drive more traffic.

Social Media 234

Social Media Tools Software Curation 234

Webbiquity SMM

JANUARY 30, 2020

This can help you keep your content style consistent. Once they recognize you, they are more likely to trust your brand, engage with your content, and buy your products and/or services. Even the most amazing content won’t make an impact if it doesn’t reach the right people when they’re looking for it. Get Your Timing Right.

Brands 159

Brands Airlines Hashtag Influencer 159

Webbiquity SMM

MARCH 22, 2018

Write Excellent Content. Facebook offers an incredibly large and diverse audience; you can’t write just any old content and expect to see results. You need to create content your audience will want to read, and share. To get help writing your content, try a content writing service like UK Services Reviews.

Tips 191

Tips Facebook B2B Review 191

Webbiquity SMM

JUNE 6, 2019

Because Stories have a 24-hour lifespan, you can be a little more candid here than you are when it comes to the rest of your content. One of these tools is Instagram ads, which ultimately boosts your content to ensure views among your target market of choice.

B2B 149

B2B Instagram How To URL 149

Webbiquity SMM

DECEMBER 13, 2018

Not only can building a presence on the platform help to boost brand awareness, but it allows you to provide users with quality content, which in turn enhances your status as a trusted, go-to source in your industry. You can make it compelling and engaging with dynamic content including reviews, videos, slideshows, and more.

LinkedIn 179

LinkedIn Company Comparison Meme 179

Webbiquity SMM

JANUARY 2, 2013

Today’s most effective marketers are optimizing content across channels, coordinating search and social marketing activities with traditional PR, and measuring their web presence and performance with sophistication. and 23% share content on SlideShare. 12 WPO, Inbound and Content Marketing Stats. e-Strategy Trends ).

Social Media 245

Social Media B2B Marketing SEO 245

Webbiquity SMM

JANUARY 24, 2019

Also, success depends heavily on the originality of your content and how relevant it is to current industry trends. Content that works on a platform like Instagram may not necessarily work on Twitter, and vice versa. In addition to the content itself, each platform has its own unique features that help maximize ROI.

Social Media 164

Social Media Marketing Hashtag Campaign 164

Webbiquity SMM

NOVEMBER 12, 2012

While “search plus social plus content” is inarguably inelegant, it was suggested that other terms such as “online marketing” or “inbound marketing” already covered the concept of web presence optimization (WPO). Content Marketing. Image credit: Ajax Union.

AJAX 194

AJAX SEO Engineering Metrics 194

Webbiquity SMM

MAY 18, 2021

.” Digital marketer Shane Barker writes that though LinkedIn is the clear #1 choice for B2B marketers, “Twitter is a place to ‘see what’s happening’…87% of B2B marketers use Twitter for content marketing. ” So, Twitter is solidly locked as the second-best social network for B2B marketing, right?

B2B 348

B2B Platform Social Media Twitter 348

Webbiquity SMM

SEPTEMBER 12, 2017

Some business owners and bloggers are under the assumption that if they consistently post content, they will automatically start to boost traffic (“If you build it, they will come”). Though consistency is important, the truth is that your content has to have an audience to be effective. Use headings and bullet points.

Content 173

Content Adwords Types Research 173

Webbiquity SMM

MAY 1, 2018

Through social media platforms , attendees and businesses can share content and experiences from the event. Custom or bespoke exhibition stands make it easy to include social media screens or walls, which can encourage people to Tweet or share content about the event on social media. Image credit: CPS, Inc. Facilitating Conversations.

Platform 152

Platform Engagement Hashtag Eventful 152

Webbiquity SMM

NOVEMBER 2, 2021

Then use platforms that focus on visual content, like Instagram, Pinterest, or TikTok. Once you’re following some important or helpful people, start commenting, retweeting, and otherwise sharing their content. Go Where Your People Are. Is your industry or field of interest highly visual, like photography or fitness?

Industry 235

Industry Social Media Tips Platform 235

Webbiquity SMM

MAY 24, 2016

But the biggest trend (both in terms of input from influential B2B bloggers and recent research) is the shift from focusing on quantity to quality in B2B content marketing. They’re adopting buyer personas , content targeting and matching content to stages of the buying cycle.

B2B 105

B2B Trends Social Media Marketing 105

Webbiquity SMM

MAY 22, 2018

They give you access to user-generated content that can be used to promote your brand further. 4. Share Original Content. We’ve all been hearing “content is king” for years now, but it is not sufficient simply to create original content to generate leads. Contests are useful for several reasons.

Social Media 156

Social Media Tips Review SEO 156

Webbiquity SMM

SEPTEMBER 26, 2017

This will allow you to create a highly targeted marketing strategy and provides your key audiences with the type of content that is most valuable to them. In a highly competitive marketplace, American Express delivered targeted, sponsored content to the people it most wanted to reach.

LinkedIn 186

LinkedIn How To CPA B2B 186

Webbiquity SMM

DECEMBER 30, 2014

Content marketing is a hot topic. According to Google Trends , searches for “content marketing” have increased 150% in the past two years. 90% of companies now use content marketing , and collectively they will spent $135 million on digital marketing content this year. What role does visual content play?

Content 193

Content Tips Marketing B2B 193

Webbiquity SMM

AUGUST 2, 2018

If it were possible for a marketer to wave a magic wand to make social media content go viral, someone would have figured out how to do it, monetized the solution, and bought a small Croatian island with their profits. Let’s say you’re not content to just dish out the ball and you want the glory for yourself. They’ll Google You.

Social Media 107

Social Media B2B Engineering SEO 107

Webbiquity SMM

JANUARY 31, 2019

Most successful pages and brands have had a great deal of work put into them over time, along with solid decision-making in terms of content, post frequency, and who or what they tag. While most social media content doesn’t have a long shelf life, sometimes a piece of content can go viral after the fact.

Social Media 184

Social Media Analysis Sentiment Comparison 184