Waxing UnLyrical

MARCH 5, 2014

From the time I wrote an essay in second grade that blew away half of the elementary school teaching staff, to what felt like thousands of rounds of high school debate, to my current job at the helm of a fast-growing stable of content writers, language has been an intimate part of my existence. Leverage content for causes.

Content 262

Content Wikimedia Diagrams Community building 262

Waxing UnLyrical

JUNE 4, 2014

Today’s lesson is user-generated content 101 and five reasons why the future belongs to the users. User-generated content is far better at creating that community. Live event social media generally involves a social media person or standard event-goer using a mobile device to put content online. Here they are: 1. Gamification.

Content 253

Content UGC Community building Hotels 253

Waxing UnLyrical

FEBRUARY 26, 2013

Have you ever wondered what compels people to share content on their social networks? Facebook insists it has the answer: write better content. A Harvard marketing professor named Thales Texeira has done some recent studies of content virality and sharing. In other words, the bandwidth for content consumption is fixed.

Content 256

Content Study Flickr Advertising 256

Waxing UnLyrical

AUGUST 2, 2018

The best way to stand out from the noisy crowd is by employing a few tricks of the content marketing trade. As you work on your content marketing strategy, keep these in mind: Talk to your audience, not at them. Share the right content on the right social media network. Offer consumable content …. And long-form content.

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Content Brands Findability Marketing 124

Waxing UnLyrical

JUNE 22, 2015

Content, content, and more content. Content can help your business take flight, keep customers coming back, and inspire a wider audience. But with so much “stuff” out there, how can you make sure you’re producing innovative content rather than same old, same old? ” 5. ” 5.

Content 100

Content Consultant Flickr Publishing 100

Waxing UnLyrical

JUNE 1, 2015

I’ve lost count of the number of crowns Content wears. But the thing is, it’s true; when you’re strategizing or planning to implement social PR today, content is related to practically everything we do. Do you think your content is doing what it’s supposed to do, or could it use a little nudge?

Content 100

Content Consultant Flickr Trends 100

Waxing UnLyrical

JUNE 22, 2016

What is distributed content and why should you know about it? Perhaps you’re familiar with the term “distributed content” ( content that is published to third-party platforms rather than to an owned website). Distributed content is an effective way to have more control over your social messaging.

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Content Apple Drupal WordPress 128

Waxing UnLyrical

OCTOBER 28, 2016

The October 13th edition of #measurePR focused on measuring content. Here’s some of what we talked about: On how we can benchmark the amount of time it takes to create effective content: A2 #measurePR First step, establish your #KPIs. Have a content plan. A2-2: Truly effective content isn’t cheap and it isn’t easy.

Content 100

Content Comparison Banking Consultant 100

Waxing UnLyrical

JUNE 29, 2015

But how do you get the most out of your email content, when it seems it’s the medium most people love to hate? 16 Ways to Create Email Content Your Subscribers Will Love. 6 Ways to Repurpose Your Content. Have you experienced an email content strategy that was out of this world? Here are some ideas. ” 3. .”

Content 100

Content Newsletter Hubspot Consultant 100

Waxing UnLyrical

MARCH 2, 2015

To kick things off, this week’s roundup brings you seven super posts on content creation ideas that are also authored by women. 4 Ways to Streamline High-Quality Content Creation. The No-Fluff Guide to Writing Client-Attracting Content. 5 Tips You Should Be Leveraging for Event-Based Content Creation. ” 3.

Content 100

Content Consultant Small Business Eventful 100

Waxing UnLyrical

AUGUST 7, 2015

Last week I talked about how what we consider “authoritative content” has changed rapidly, and continues to do so. If you’ve bought into that, then how do you find smarter ways to measure authoritative content? What does this mean for your content? So how do you now measure the validity of this content?

Content 100

Content Metrics Lurker System 100

Waxing UnLyrical

JUNE 26, 2015

In line with our June theme (content! content!), With four great guests on hand, we began to chat about measuring content. Here’s some of what we talked about: On how the got to where they are now and what interested them in content: A1: Hey guys #Content=#insight + #education. A1 I’m a marketer.

Content 100

Content Journal Adwords Consultant 100

Waxing UnLyrical

JULY 31, 2015

How content can be used to shape opinion and drive behavior should be a huge part of your social PR strategy. But what we consider “authoritative content” has changed dramatically, and continues to do so. Back in the day, the news media were the primary gatekeepers of reliable and authoritative content.

Content 100

Content Consultant Mobile News 100

Waxing UnLyrical

FEBRUARY 20, 2015

Ah… content marketing. “Let’s do some content marketing!” When content marketing lets you down. The content is primarily New Jersey-focused. Well: If I like their content, I might refer them to someone who might indeed hire them. This is a classic case of being let down by content marketing.

Content 100

Content Marketing Consultant LinkedIn 100

Waxing UnLyrical

MARCH 4, 2015

Content marketing does much more for your brand than just aid your marketing. Effective content marketing shapes your brand by giving it a face to know, like, and trust. Content marketing and becoming human. Effective content marketing gives your company a human face, and makes it more appealing, engaging, and trustworthy.

Content 100

Content Marketing Cost Buy 100

Waxing UnLyrical

JUNE 19, 2015

Steve Crescenzo – one of the smartest people in our business, and one of the funniest, and one of the kindest – ended his #IABC15 presentation on “cutting through the clutter” and content strategy with this slide. ” 6 Words on Content Strategy from @crescenzo is a post from: Shonali Burke Consulting, Inc.

Strategy 100

Strategy Content Consultant LinkedIn 100

Waxing UnLyrical

DECEMBER 2, 2015

A content promotion plan begins with conceptualization of the primary idea, and goes all the way to getting market feedback as well as results of the entire operation. You need to find out who you are creating the content for, what their needs are, and what their present thoughts are regarding the theme of the content.

Content 100

Content Influencer Forums Analysis 100

Waxing UnLyrical

AUGUST 28, 2015

Can you see where the math in this great piece of visual content is? Twitter Facebook Google+ LinkedIn When Great Content is Disguised as Math. One of the most heinous sayings that is frequently repeated by PR practitioners is that they “didn’t study PR to do math.” If yes, please do leave a comment below.

Content 100

Content Flickr Consultant Study 100

Waxing UnLyrical

AUGUST 10, 2016

Our brains are wired to find visual content especially compelling. Here are three reasons why you should build a visual content strategy today: 1. Here are three reasons why you should build a visual content strategy today: 1. Visual content boosts social engagement. Visual content builds trust & loyalty.

Content 100

Content UGC Loyalty Hotels 100

Waxing UnLyrical

APRIL 17, 2015

If there’s one thing you take away from today’s post on content marketing, please let it be this: just because you build it, doesn’t mean they’ll come. Content Marketing: a scenario. You’re super-excited too – content, new client, money… what’s not to love? So you put it together.

Communities 100

Communities Content Marketing Community building 100

Waxing UnLyrical

JUNE 10, 2015

The first step to creating engaging and effective content is to determine your target audience. This alone can give you an advantage; according to Altimeter, 70% of marketers have not yet developed a consistent content strategy. How will they engage with your products or content? Who would use this kind of product?

Content 100

Content Case Study Consultant Buy 100

Waxing UnLyrical

JUNE 24, 2015

But it struck me that the Batman franchise offers some great takeaways for content marketing. What can other comic franchises teach us about content marketing? Words and Pictures – the Batman and Robin of Content Marketing is a post from: Shonali Burke Consulting, Inc. Or that I’ve never really outgrown comics and cartoons.

Content 100

Content Committee Marketing Consultant 100

Waxing UnLyrical

JUNE 11, 2021

Now, the FDA doesn’t usually get a ton of engagement with its social content. digital content for a whole host of “old” and “new” media, who could bring in said experts for a local angle. That said, it certainly makes for good dinner party conversation ( #seewhatIdidthere ). TONS of legit media coverage.

Upcoming 251

Upcoming News Consultant Hosting 251

Waxing UnLyrical

NOVEMBER 21, 2019

Content marketing is essential for any business in the modern age – it’s creating valuable and relevant resources that customers consume and use, in order to sway them towards then using your products and services. Are you receiving the full benefits which content marketing can offer? Guest Post by Aimee Laurence.

Content 20

Content Marketing Research Survey 20

Waxing UnLyrical

APRIL 12, 2018

A few weeks ago, Brandon Andersen wrote here about the PESO model and how to use it in content distribution. It’s not a content marketing goal or a PR goal. And then he went on to outline how content, social and PR should work together to reach the goal of 2,000 downloads. Content marketing, yes. In the least.

Team 213

Team Influencer Case Study Industry 213

Waxing UnLyrical

AUGUST 28, 2018

Use quotes, articles or other forms of creative content from your chosen leader as a narrative device to draw readers into their passion for solving the problem for your target audience. As for your protagonist, this key character may be introduced to readers more subtly.

Press Release 262

Press Release Case Study Curation Consultant 262

Waxing UnLyrical

APRIL 4, 2019

There are three main components to building a successful community: content, engagement and customer service. Think about content as your bait. When developing your content strategy keep in mind that your community shares common interests, pain points and/or goals, your content should align with these. Engagement.

Community building 197

Community building Communities Hubspot Guidelines 197

Waxing UnLyrical

JUNE 24, 2019

Think about what inspires them to share content. Their audience is more likely to be engaged around the content they share. The stories of the micro influencer sharing content more often and with better skill than the “big names” for the same campaign are many. Think beyond just a few tweets and create “hero” content.

Influencer 237

Influencer Authentication Survey ROI 237

Waxing UnLyrical

JULY 26, 2018

90% of content campaigns fail to meet business objectives. What’s more, only 5% of content produces 90% of audience engagement. So when you’re launching your content campaign, the odds are already stacked against you. Here are 8 reasons why many content campaigns fail, and what you can do to avoid them.

Campaign 165

Campaign Content How To SEO 165

Waxing UnLyrical

JULY 11, 2019

These guidelines should be shared with everyone in your company, as well as any business you partner with for PR or content marketing. At a minimum, your website should feature a clear version of your logo, your selected fonts, your preferred content layout, your main color scheme, and your selected frame shapes (e.g.

Company 210

Company Brands UGC How To 210

Waxing UnLyrical

AUGUST 9, 2018

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. What is Intelligent Content? Intelligent content is essentially structured content.

Content 181

Content Module Metadata Case Study 181

Waxing UnLyrical

APRIL 9, 2020

But if your competitor is delivering essentially the same quality of content, but is doing so in a much more entertaining way, where do you think they’ll be during Round 3?

Eventful 334

Eventful How To Energy Training 334

Waxing UnLyrical

AUGUST 11, 2014

Content Curation: 3 New Tools To Discover & Share Content. Why: Do you keep headingto the same few content sources, over and over again, looking for inspiration? Resources Shonali Burke Weekly Roundup content curation secrets storytelling' Why:How are you reacting or responding to others ideas?

Curation 219

Curation Hashtag Consultant Flickr 219

Waxing UnLyrical

JULY 18, 2019

Her content had more than 39,000 views and more than two million engagements. We also request one round of approval before the content is posted publicly. channel and content optimization, and diversity and reach across audiences. She also interviewed a program participant served by Goodwill as part of that.

Influencer 211

Influencer Engagement Fashion Retail 211

Waxing UnLyrical

FEBRUARY 5, 2013

It’s much easier to potentially get new Likes if people simply enjoy your content. Below I’ll highlight a couple of simple and effective methods that’ll help grow a B2B Facebook community through engaging content curation. You want to post content that your fans can’t help but share with their own followers. Provide Value.

B2B 230

B2B Communities Facebook How To 230

Waxing UnLyrical

NOVEMBER 14, 2014

There are several platforms that want you to produce long-form content on their sites. Blogging – the physical activity of creating content – takes time. But if part of your “must” and marketing strategy is long-form content and thought leadership, then blogging is most likely going to fit in there somehow.

Hosting 248

Hosting Consultant LinkedIn Energy 248

Waxing UnLyrical

MARCH 31, 2019

If you are fortunate enough to work in a larger organization that deploys an enterprise-wide AI system like Lucy or Albert, then you can expect to see deep insights about your stakeholders and the content you are using. Other tools like In/Spree use AI to inform brands on how to optimize their content and distribute it through influencers.

Analytics 164

Analytics Influencer Issues Metrics 164