Techipedia: Tamar Weinberg

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The New Model: How Google+ “Gets” Content

Techipedia: Tamar Weinberg

The way content is shared today changes online marketing, putting content to the forefront of what users, companies, brands and products are about. What it means for marketers looking to increase click-throughs is that they should be hiring authors with a high rank who post content at pages with a high rank. The Old Model.

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Content Aggregators are Killing Content Creators

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Opinion , Social Media > Content Aggregators are Killing Content Creators Content Aggregators are Killing Content Creators by Tamar Weinberg on September 23, 2009 Share This is a guest post from Josh Schnell, founder of Macgasm.net and web developer.

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How to Create Content for Your Site that Your Readers Will Love

Techipedia: Tamar Weinberg

With the changes that Google is making, content – quality content – is more important than ever. But you shouldn’t want better content just for the sake of Google. Content has become an important part of online marketing. One of the keys to successful content is the focus on your target market.

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HOW TO: Guide to Performing Website Audits

Techipedia: Tamar Weinberg

Content Optimization. Every page on the website should have unique, high-quality content using proper optimization techniques. Homepages should have a bare minimum of one paragraph of keyword-rich content. Each page should employ a content hierarchy to establish importance of key phrases. Scary, isn’t it?

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Top 6 Ideas for Incredible Viral Content for Social Media.

Techipedia: Tamar Weinberg

Social Media Consultant and Tech Geek at Heart Home About Press Consulting Contact Sitemap Home > Internet , Marketing , Social Media > Top 6 Ideas for Incredible Viral Content Top 6 Ideas for Incredible Viral Content by Tamar Weinberg on October 29, 2007 Share As many of us alluded to earlier this month at SMX Social Media , viral content is king.

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Looking Back on the Year of the Panda: Google Algorithm Changes

Techipedia: Tamar Weinberg

This specifically targeted sites with unoriginal content; a way to make sure these pages are not ranked higher than where the content was originally published. 23 : First Panda Update (Farmer Update) – Aimed at finding sites that write irrelevant content and then optimize it for rankings; often referred to as “content farms.”

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20 Ways to Cultivate Brand Unawareness in Social Media

Techipedia: Tamar Weinberg

Company-centric content. Never sharing other people’s content. Unless you’re marketing to a very specialized niche, using plain English will make more people more inclined to share your content. No way for fans to publish content. This will inspire a quick un like. In social media, most good deeds go rewarded.