Social Media Strategery

SEPTEMBER 23, 2013

Scott Smith , Nick Papagiannis and I had the opportunity to kick off Social Media Week Chicago with a presentation titled “Content Marketing That Wins: Making Brands, Readers, AND Google Happy ” to a packed house at Morningstar in Chicago. Seemingly everywhere you look, there’s content marketing tips, tricks, and hacks.

Google 125

Google Storify Brands Content 125

Social Media Strategery

AUGUST 22, 2011

You see, while these active champions are responsible for seeding a majority of the content, answering questions, posting content, editing pages, and creating topics, they can also skew the content to suit their own agenda and create a chilling effect on opposing viewpoints and topics. What is your role in the community?

Communities 114

Communities Microblogging Web 2.0 Wiki 114

Social Media Strategery

APRIL 30, 2011

Content drives adoption: If people find the content engaging, informative, and useful they will return, if they don’t they are history. There are two parts to this: first, the content must be provided in an interesting manner. User first!

Wiki 139

Wiki Forums Collaboration Facebook 139

Social Media Strategery

NOVEMBER 24, 2010

Job Summary: Oversee the development and implementation of a new media strategy; respond to public information inquires via new media outlets; serve as an agency liaison for new media relations; electronically manage the marketing of agency press releases; responds to various important agency and departmental priorities and events; coordinate video (..)

Gov 2.0 133

Gov 2.0 Press Release Policies Buy 133

Social Media Strategery

JANUARY 6, 2014

We can even use cookies and web analytics to optimize the actual content that you see when you visit a site. Instead, we analyze the length, content, and timing of them to optimize their reach and shares. We use sophisticated algorithms to measure the specific level of influence people have among their friends.

Sysomos 134

Sysomos Radian6 Data Analysis 134

Social Media Strategery

JANUARY 5, 2011

I will check the facts of the content that I post before I upload it. I will attribute all content to the original author if it’s not my own. I will read every blog comment I write at least once to myself before clicking submit to make sure I don’t sound like an idiot.

Social Media 131

Social Media Analysis Engineering Twitter 131

Social Media Strategery

MARCH 8, 2011

Get used to people copying and pasting the content off the wiki and into a Word document, turning on track changes, and then sending you the marked-up Word document for you to “take a look at&# before uploading to the wiki. Get ready for a lot more of that feeling.

Communities 137

Communities Wiki Yammer Forums 137

Social Media Strategery

OCTOBER 31, 2011

A website is built around content. Unfortunately, social media has also given rise to zombie communities filled with content on blogs, forums, and wikis, but which lack any actual human interaction. The members of a CoP volunteer their expertise to create new tech features. A website has paid developers who add new features.

Communities 113

Communities Sharepoint Wiki Collaboration 113

Social Media Strategery

JUNE 13, 2016

Let me preface this post by saying that I’m the current Director of PR and Content Integration at an agency. I’m telling you this so that I can tell you this – I really hate content marketing. Well, let me rephrase – I hate what marketers have done to content marketing. The content marketing revolution was upon us!

Content 50

Content Film Data Feed 50

Social Media Strategery

JULY 18, 2012

Maybe they truly believe they're helping these organizations filter out unnecessary content and focus on what and who matters. People may actually become less likely to comment and like other people's content because they don't want others to get higher scores than they do. Bringing Klout to the Enterprise?

Klout 124

Klout Influencer Collaboration Social Networking 124

Social Media Strategery

NOVEMBER 7, 2016

Content marketing has become one big M.C. Escher painting – people create content about how to create content, which creates more content, forcing more content about creating content that rises above the content everyone else is creating. “ 8 Super-Simple Tools You Can Use to Create Better Content ”.

Content 50

Content Meme Journal Loyalty 50

Social Media Strategery

OCTOBER 22, 2013

Real-time marketing requires a deft hand, balancing the benefits of participating in conversations your customers are having with the potential damage done by content that’s more concerned with the brand than with its audience. More often than not, saying nothing is the best move.

Questions 69

Questions News Social Media Eventful 69

Social Media Strategery

JANUARY 7, 2010

These aren’t trivial questions – people take the time to create a blog post or add content to a wiki because of the promise of emergent collaboration. I start by sending them these eight bullets - Write interesting content. Post your blog entry, wiki content, forum thread, etc. How do I get people to read the blog?

Gov 2.0 125

Gov 2.0 Social Media Wiki Collaboration 125

Social Media Strategery

NOVEMBER 30, 2012

Not only that, once they get to their desk, they realize that Twitter and Facebook are blocked, their company-issued Blackberry is prohibited from downloading any apps, and even when they do complete all the request forms to gain access, they're told that any and all social media content needs to be approved by legal and compliance.

Social Media Management 118

Social Media Management Social Media Organization Skills 118

Social Media Strategery

DECEMBER 6, 2017

Is sales using the content you created? Does the new campaign impact the advocacy issues your government relations team is tackling? Are operations committed to making marketing a reality on a day-to-day level? Is the C-suite aligned with how you measure success? Or are they using what they’re comfortable with instead?

Marketing 56

Marketing Proposal Team Campaign 56

Social Media Strategery

MAY 26, 2010

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Gov 2.0 91

Gov 2.0 Fashion Web 2.0 Committee 91

Social Media Strategery

AUGUST 18, 2010

Let’s be honest – all of the college grads have heard of how Facebook content can limit their chances of scoring that job. What we need to be teaching is not to just delete the bad content, but rather to teach students how to add valuable content.

Education 135

Education Social Media Gov 2.0 Class 135

Social Media Strategery

NOVEMBER 18, 2011

Content exchange is the lowest rung of the collaborative ladder when compared to joint knowledge co-creation in official channels and this has not happened within the IC. We have successfully automated the digital watercooler, created a massive unofficial knowledge base, and improved search by increasing the amount of links, but is this it?

Yammer 132

Yammer NewsGator SocialCast Web 2.0 132

Social Media Strategery

JANUARY 21, 2010

Also, I can appreciate the financial challenges of original content media. From a content perspective, the biggest challenge is living so far from Washington, DC, where much of the open gov & Gov 2.0 It just felt appropriate to separate the brands and content. chatter is centralized. They’re different communities.

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89

Social Media Strategery

AUGUST 26, 2010

Content Seeding – Clients are always asking, “how are we going to get people to actually work on this site and add content?&# Well, before you even launch, if your project team (including developers, community managers, comms people, etc.)

Gov 2.0 117

Gov 2.0 Tools Wiki Sharepoint 117

Social Media Strategery

MAY 25, 2013

What types of content did you share? Rather than taking five bullets to tell me that you wrote press releases, managed social media sites, created media guides, and pitched media, tell me a story. How many press releases did you write? Can you link to them? What were the results? How many social media sites did you manage? How were they used?

Press Release 124

Press Release Tumblr Advertising LinkedIn 124

Social Media Strategery

FEBRUARY 4, 2013

Create content that pulls the veil back on league finances and operations. Offer free tickets to kids under the age of 13 – this is going to be your future fan base. Lower ticket prices across the board (e.g., if you lose half the season, make tickets half price, etc.). Increase transparency.

Price 99

Price Loyalty Team Reputation 99

Social Media Strategery

JUNE 30, 2011

Our team says that if you aren’t willing to share the content on your own personal social media properties then it isn’t good enough to be shared on the official page.

Case Study 111

Case Study Social Media Education Organization 111

Social Media Strategery

JUNE 2, 2011

personalized, search-centric design, real-time content. I know I’m a little late in writing about this so I’ll try not to repeat all the stuff that Alex, Andy, Luke, Abhi, and Kristy have already said. Take a look at their posts below – lots of good stuff in these links. New Utah.gov website takes risks. Utah.gov 2.0:

Press Release 120

Press Release Vimeo Metrics Team 120

Social Media Strategery

MARCH 29, 2012

I'm re-posting it with a few minor modifications because I'm giving a presentation based on this content next Tuesday at 10:15am EST at PRSA's Digital Impact Conference. A version of this post originally appeared on this blog last year. If you'll also be attending, let's get together.

Social Media 132

Social Media Organization Social Media Management Statistics 132

Social Media Strategery

APRIL 23, 2012

Content that is entertaining, informative, and/or useful instead of screaming BUY OUR STUFF NOW!!!! Organizations who voluntarily cross-promote your products/services because they trust and respect you. People who will leap to your defense in the face of attacks and criticism.

Foursquare 101

Foursquare Widget Advertising Flickr 101

Social Media Strategery

DECEMBER 20, 2010

In the world of social media though, content beats titles any day of the week. Just because you’ve got a fancy title doesn’t mean anyone cares about what you have to say. Before, we just deleted your emails and you were none the wiser. The “Getting Started with Gov 2.0″

Gov 2.0 95

Gov 2.0 Social Media Review Skills 95

Social Media Strategery

MAY 24, 2010

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Gov 2.0 77

Gov 2.0 Wiki Web 2.0 Forums 77

Social Media Strategery

NOVEMBER 9, 2012

I've used project plans to help plan my work for everything from website content to huge accounts with multiple workstreams. Learn how to create a project plan that integrates deliverables, interim deadlines and costs and how to manage against that. This goes for small projects and multi-million dollar accounts. Work remotely.

Skills 120

Skills Project Press Release Wireless 120

Social Media Strategery

SEPTEMBER 25, 2009

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Gov 2.0 82

Gov 2.0 Sports Web 2.0 Wiki 82

Social Media Strategery

FEBRUARY 18, 2010

So, for those who maybe might not be ready for social media, here are eight things you can do now that can help your organization become more open, and none involve social media: Update the content on your website a few times a week - And not just with more PDF downloads. Highlight an interesting article or link.

Gov 2.0 125

Gov 2.0 Social Media Web 2.0 Wiki 125

Social Media Strategery

APRIL 27, 2010

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Gov 2.0 126

Gov 2.0 Social Media Web 2.0 Statistics 126

Social Media Strategery

MAY 19, 2010

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Gov 2.0 79

Gov 2.0 Project Web 2.0 Meeting 79

Social Media Strategery

MAY 23, 2011

For too long, communications professionals like me have had to painstakingly translate highly technical content into readable English, only to see it get edited by the lawyers into the very thing I was trying to avoid. Again, this goes back to the reward/punishment argument earlier though.

Gov 2.0 111

Gov 2.0 Training Policies Engineering 111

Social Media Strategery

SEPTEMBER 30, 2010

They’re always willing to share best practices, war stories, and valuable content that I can use every day. I quickly realized how valuable these people are to me, not to mention how valuable they are to their own organizations. They inspire me as I see what they’ve been able to accomplish in similar bureaucratic environments.

Social Media 119

Social Media Yammer Wiki Policies 119

Social Media Strategery

JANUARY 10, 2009

I can’t just post draft content out there – let me get my manager to review this first.&# The term “information overload&# has gone out of style because with the filters and tools in place now, it’s relatively easy to screen out the garbage from the good content. Now, you’re making me blog about my work?

Social Media 119

Social Media Gov 2.0 Wiki Web 2.0 119

Social Media Strategery

JANUARY 23, 2012

They are overwhelmingly professional in nature, but the content is also overwhelmingly informal. Conversations run the gamut – some days, they're about LOLCats , but on other days, they're focused on how to best create a culture of innovation.

Communities 121

Communities Wiki Microblogging Press Release 121