Small Business Mavericks

JULY 10, 2012

One way that really took a lot of webmasters by surprise is something called the thin content rule. If you have just a few words of content on a web page, then Google won’t necessarily index that web page – or they could bury it down in the search rankings somewhere.

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Content Small Business Retail Sites 161

Small Business Mavericks

OCTOBER 3, 2014

Most of the content marketing advice small business owners get online is rehashed pat answers from stale old questions. Three examples she offers are: You need a content marketing strategy – Of course, it begs the question, “What IS a content marketing strategy?” What Should Content Marketing Do And Be?

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Content Marketing Small Business Authentication 111

Small Business Mavericks

MAY 27, 2015

His advice on the Marketo Blog – Dot Your I’s and Cross Your T’s: Don’t Let Copyright Law Be Used Against Your Content Marketing – is good advice for anyone creating content for internet use. The service will then take down the offending content. ” Who Does DMCA Protect? What Can Marketers Learn From This?

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Content Press Release Marketing WordPress 70

Small Business Mavericks

SEPTEMBER 12, 2014

Content marketing is on everybody’s radar, right? Content is what makes your site unique and differentiates your message from all the rest of the messages everybody gets hit with, so it’s important to pay attention to what you are saying to the world. How are you going to make this content and message accessible?

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Content Marketing Small Business Trends 119

Small Business Mavericks

OCTOBER 23, 2014

It’s true that content is the current emphasis in SEO discussions. So I’d agree whole-heartedly with the idea that content needs to be well-written and relevant. But there’s another type of content that needs to be well-written and relevant, even though the reader is a search engine instead of a person.

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Small Business Mavericks

FEBRUARY 28, 2014

Matt Cutts was asked if clarity is important when writing content. The most important thing is to be understood, especially with professional business content. If you write clear, concise content, then your audience will stick around longer. In essence, your bottom line depends a great deal on the clarity of your content.

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Content Small Business Industry Buy 98

Small Business Mavericks

JANUARY 26, 2015

It doesn’t help much to create memorable content if the memory isn’t going to connect to your business. Another factor in content backfires is when the intended response doesn’t happen. If you are using a content calendar , use it right. The content calendar lays out the planned topics being covered.

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Content Small Business Industry Types 70

Small Business Mavericks

MARCH 20, 2014

User-generated content (UGC) is any content created by users of your website. So what are the benefits to allowing this type of content? There are three really big benefits to user-generated content: Customer interaction – First, you can interact meaningfully with your customers. But what if it’s not?

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Small Business Mavericks

OCTOBER 3, 2013

More and more, online marketers are talking about content marketing in terms different than they were a few years ago. Before Google Panda, you hardly heard the term “content marketing.” Content marketing is a little difficult to define. Content marketing is in an ever state of flux. It is constantly changing.

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Small Business Mavericks

AUGUST 16, 2012

Content marketing can take place on your website or offsite. But where do you find your offsite content marketing sources? Here are 4 suggestions for offsite content marketing, places where you can publish your content or have others publish content on your behalf. That’s a good question. Places like Yahoo!

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Small Business Mavericks

OCTOBER 6, 2014

What happens when someone sees content that they want to share? They volunteer to be on the staff, working for the original business or person who is the source of that content. What Makes Content Sharable? Adrienne Erin took a look at Creating Sharable Content and what you need to do to make it happen.

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Small Business Mavericks

NOVEMBER 27, 2013

Content calendars are important organizational tools for bloggers, content marketers, and online businesses. No matter what type of blog or business you are running, an editorial calendar – or content calendar – can help keep you on track and manage your content better from day to day and week to week.

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Content Small Business Policies WordPress 101

Small Business Mavericks

SEPTEMBER 4, 2013

Content marketing is a necessity in today’s business climate. Matthew Barby shared some good ideas for content for small businesses. It can all be summed up by saying that anything related to your business is content. It can all be summed up by saying that anything related to your business is content.

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Small Business Mavericks

AUGUST 19, 2013

When it comes to content marketing, it isn’t enough to simply post high quality content on your own website. If you really want to reach your target audience and develop relationships with more of the people you want to do business with, then you have to take the content to them. You can expand your reach in powerful ways.

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Small Business Mavericks

FEBRUARY 12, 2014

You’ve been blogging and writing content for weeks or months now, but it’s not getting shared. There are a few reasons why your content may not be shared through social channels, but they all basically boil down to one thing – your audience. What kind of content do they want to read?

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Small Business Mavericks

DECEMBER 2, 2015

There will come a time when you will want to re-purpose old content. There are a variety of ways to re-purpose content, but you should know that re-purposing is not the same as re-publishing , although both are acceptable. Today, I’d like to discuss three reasons why you may want to re-purpose old content. It’s true.

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Small Business Mavericks

OCTOBER 29, 2013

When Google came out with the Penguin update, suddenly, all the link builders decided to focus on content marketing. In fact, content marketing just became another word for link building scheme. Content is still king. Content is still king. On-page content is far more important than links and always has been.

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Small Business Mavericks

SEPTEMBER 17, 2014

I hope it’s content that is evergreen, which means that it stays relevant even if it’s been there a while, because that kind of content is going to bring in visitors again and again. Content That Doesn’t Expire. Content That Is Easily Found. Get feedback on your site and the content you have.

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Small Business Mavericks

SEPTEMBER 20, 2013

If you have a business blog or you need website content, or even if you do any guest blogging or publish articles at various places around the Web, you need a way to come up with constant content ideas. Your first and best source of ideas for content is your customers. You can use that as a springboard for your own content.

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Content Small Business B2B Review 112

Small Business Mavericks

NOVEMBER 27, 2012

Recent Google algorithm updates – specifically, Panda and Penguin – targeted low value content, and some people think it took a hit out on short form content. In fact, a lot of websites with short content lost rankings for important keywords they were targeting. That’s lazy content writing.

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Small Business Mavericks

NOVEMBER 9, 2012

Evergreen content is content that never goes out of fashion. As its name suggests, evergreen content is content that will always be in demand. It has intrinsic content. But it’s also content that will be just as valuable next year or next decade as it is the day it is created. It is not trendy.

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Content SEO Fashion Small Business 105

Small Business Mavericks

FEBRUARY 23, 2015

My argument is: Real content marketing isn’t repurposed advertising, it is making something worth talking about. Contently recently gave us the highlights of an interview between Joe Lazauskas and Seth Godin, one of the most respected voices in marketing today. We called it marketing, but it was advertising. — Seth Godin.

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Small Business Mavericks

JANUARY 28, 2014

Your business is your content. Whatever content you publish on your blog, in your newsletter, on your website, through social media … it’s all a reflection of you, your business, and your values. Have you conducted an inventory of your content lately? Is your content getting the results you want?

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Small Business Mavericks

JANUARY 24, 2013

.” That statement really applies to content. If you believe in content marketing – and in this day, who doesn’t? – then you owe it to yourself to invest in your content. So how do you judge the quality of content? If you want high quality content at bargain basement prices, good luck in finding it.

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Small Business Mavericks

SEPTEMBER 3, 2013

The questions seemed to center around whether or not Facebook users were turned on or off from content in their news feeds based on certain criteria. In essence, Facebook is encouraging businesses to improve the quality of their news feed content by. Posting content that you would share with your friends. Think of your audience.

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Small Business Mavericks

AUGUST 3, 2015

Your content marketing strategy should consist of six timeless principles that will keep visitors coming back to your site again and again and lead those visitors to do business with you through a series of steps called your sales funnel. Here are the six timeless principles for effective content marketing. It can’t hurt.

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Small Business Mavericks

JUNE 18, 2012

There are still a lot of small businesses, search engine optimization companies , and Internet marketers who believe the best way to create content is to come up with a keyword and write stream of consciousness copy about it in hopes that your search engine rankings will get better. But I don’t recommend this content strategy.

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Small Business Mavericks

OCTOBER 24, 2012

When it comes to online content strategies, you don’t have to be a genius or superstar marketer to make them work for you. If you need some content marketing strategy ideas, I have some for you. Develop Your Themes – Any content marketing strategy must have a theme. Your social networks are outposts for your content.

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Small Business Mavericks

FEBRUARY 21, 2014

Everyone knows you can improve your search engine optimization (SEO), and potentially gain new search rankings, by adding new content to your website. But how about improving search rankings by not adding new content. Here are three ways you can increase your SEO potential without adding new content to your website.

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Small Business Mavericks

JULY 22, 2013

Content marketing is the new buzzword. For some people, content marketing is about creating online content, slapping it on a website somewhere, building links to it, and sharing it on social media. Content marketing is really about two things – pushing and pulling. Everyone is talking about it.

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Content Marketing Proposal Small Business 98

Small Business Mavericks

OCTOBER 30, 2015

This week, we’ll talk about ways to package your long-form content. Keep in mind that long-form content is not the only way to approach content marketing. We recommend a mix of long-form and short-form content. E-mail content – People are still attached to their e-mails. Long-form content is in.

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Small Business Mavericks

JANUARY 23, 2014

Content marketing has gotten a little bit of a bad reputation. Spammers and low quality content producers are partly responsible for the bad reputation because, let’s face it, they produce bad content. If you insist on creating your own content, then you should be ready and able to take responsibility for it.

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Content Marketing Reputation Small Business 87

Small Business Mavericks

JULY 18, 2012

Are you afraid of that old pill called duplicate content? I want you to feel free to pursue a dynamic content marketing strategy , so I’m going to share something with you that few online marketers are willing to let you know about. Most of your competition want you to be afraid of duplicate content penalties. This is bad.

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Syndication Content Marketing Engineering 93

Small Business Mavericks

OCTOBER 10, 2012

So how do you optimize your content for each location that you serve? This is a challenge for many businesses because you can’t just take the same content and replace city names with other city names and call that local SEO. One way to reach customers in multiple geographic locations is by providing different types of content.

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Content How To SEO Engineering 98

Small Business Mavericks

MARCH 21, 2014

Google Webmaster Central, however, recently announced that new content has been added to the educational program for webmasters. There does seem to be some useful content at Webmaster Academy. website development google search rankings Webmaster Central webmasters website content website design'

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Google Content Module Guidelines 98

Small Business Mavericks

JUNE 3, 2015

Demian Farnworth makes a good point on Copyblogger in his look at the free content trap writers always fall into. Your copy — even for free products — must build a formidable argument on why I’d be stupid to walk away from this particular content. Free Content Must Have Value. I still may walk away, but I should regret it.

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Small Business Mavericks

JUNE 20, 2012

Online content must be more than a string of words thrown together with some keywords peppered in. But real content says something important. If all you care about is ranking in the search engines, then you can go that route. It says something relevant. It says something that your audience wants to hear. So how do you make that happen?

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