Sherrilynne Starkie

AUGUST 29, 2018

And, we see how women are leading the world of content marketing. Top 5 Content Marketing Influencers and Experts are women. Women top the list of the Top 50 content marketing influencers to follow, from the folks at the Top Rank Blog. The post Top five: Women rule content marketing! Subscribe by clicking here. .

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Content Nielsen Marketing Badge 170

Sherrilynne Starkie

FEBRUARY 16, 2013

Your content marketing program is taking off. Someone has taken your original content and is using it online as if it were their own. You’ll get a notification direct to your inbox if some scrapes or copies your content. And, you might even contact advertisers on the site; they may want to stop supporting plagiarized content.

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Content Marketing Notification Creative Commons 318

Sherrilynne Starkie

MARCH 2, 2013

And, while the awards show and its host, Seth McFarlane , were both widely criticized even as the broadcast was just going out for being boring, badly written and not funny, it was a clear, out-of-the-ballpark content marketing success for the global entertainment industry. That’s the power of compelling content.

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Content Film Marketing Loyalty 317

Sherrilynne Starkie

NOVEMBER 7, 2013

The goal was to give the union members a report on the progress of a content marketing program we are running to improve member engagement and further the organization’s change objectives. events Featured Headline public relations Social Media conference speaker Content marketing engagement Sherrilynne Starkie UA Canada'

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Conference Content Video Marketing 218

Sherrilynne Starkie

APRIL 3, 2015

For content marketers it’s difficult to measure the impact a video might have. The goal for the research was to understand how best to measure the effectiveness of video content on Facebook. The study provides a framework for understanding the impact of video content that goes far beyond simple click or views.

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Video Content Facebook Study 150

Sherrilynne Starkie

OCTOBER 29, 2011

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Content Marketing 338

Sherrilynne Starkie

APRIL 26, 2021

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. In fact, people will enjoy the brand experience more fully through other people’s content. Tik Tok for Business. Be On Trend. Go For Live.

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Brands Hashtag UGC Aggregator 273

Sherrilynne Starkie

MAY 11, 2020

A lot of marketers put considerable time into creating content and growing their social media following. In my webinar, I explain how public relations is often the missing ingredient in content marketing. Or contact me to discuss how you can improve your content marketing results. I’ve posted my slides below.

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Google Software Content Social Media 221

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

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Marketing Syndication Adwords News 367

Sherrilynne Starkie

APRIL 11, 2011

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Curation Content 297

Sherrilynne Starkie

JANUARY 2, 2019

eBooks are proven to be great drivers of content marketing success. The key to digital content success is in providing the target audience with real value. But if you’re producing content for marketing you’ll want more than just great engagement. Designrr makes eBooks easy. Designrr makes it easy to produce professional eBooks.

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eBook Template Templates Skills 262

Sherrilynne Starkie

FEBRUARY 18, 2020

Three out of four people now check the news at least weekly and almost half will share news media content via their own social networks. Companies and brands that had previously dropped PR to focus just on content marketing are once again waking up to the incredible power of positive media coverage. It’s an incredibly turnaround.

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Fashion News Report Review 409

Sherrilynne Starkie

AUGUST 29, 2020

Many companies fail to include a media relations strategy as part of their content marketing. There’s a ton of content online to help you keep up to date with the latest media relations trends. Interested in learning how to power your content marketing by adding earned media strategies and tactics? Keep current.

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News Policies Reputation Consultant 243

Sherrilynne Starkie

APRIL 26, 2021

Almost 90 per cent of users are on the app multiple times a day delivering high engagement rate and content visibility. Embrace User-Generated Content (UGC) to maximize Tik Tok impact. In fact, people will enjoy the brand experience more fully through other people’s content. Tik Tok for Business. Be On Trend. Go For Live.

Brands 195

Brands Hashtag UGC Aggregator 195

Sherrilynne Starkie

MAY 22, 2018

If I get stuck on something, there’s a comprehensive help and how-to content including video tutorials. eBooks for Content Marketing. It’s a good, quick overview of how content marketing works and is full of practical tips. He explains the concept of content upgrade. I love Designrr. Have a look.

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eBook How To Overview ROI 207

Sherrilynne Starkie

DECEMBER 20, 2020

In fact, we’re spending about a half an hour more each day consuming news content. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 195

Marketing Syndication Adwords News 195

Sherrilynne Starkie

JANUARY 2, 2018

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Content development such as BuzzSumo, Hemmingway, Grammarly, EverNote, Snappa, UnSplash, Canva, etc.

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Consultant Social Media Curata Sysomos 309

Sherrilynne Starkie

APRIL 5, 2018

It meant no promoted content, a limited use of stories and no analytics. The combined solution included influencer outreach and content curation. The answer was to adjust calls to action in Facebook content and put in place a targeted ad campaign. It turns out a personal profile had been set up.

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Social Media Consultant Resources Curation 329

Sherrilynne Starkie

NOVEMBER 3, 2013

Featured Headline Marketing YouTube Content marketing preflight Viral video Virgin America' PLEASE LIKE MY FACEBOOK PAGE. Related articles. Viral Videos. Viral videos inspired most popular Halloween costumes. Looking Deeper at Viral Videos.

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Video YouTube Trends Features 386

Sherrilynne Starkie

JANUARY 3, 2019

B2B content marketers New Year’s resolutions for 2019. These top five professional 2019 resolutions for B2B content marketers are achievable and imperative. Documenting strategy, less focus on keywords, personalized content are the top three. Content format innovation, Google analytics certification feature too.

Social Media 150

Social Media B2B Analytics Newsletter 150

Sherrilynne Starkie

SEPTEMBER 2, 2018

Many companies fail to include media relations as part of their content marketing strategies. Interesting in learning how to super power your content marketing by adding earned media strategies and tactics? People move around all the time, it’s your job to know when and where they go. Contact me!

Policies 186

Policies News Reputation Report 186

Sherrilynne Starkie

FEBRUARY 13, 2018

This means finding opportunities, collaborating on campaigns, sharing content and audience insights. This includes best practices, strategy, online tools and platforms, content formats, and more. Consultants also manage content development, graphic design, video and podcast production, photography or any campaign collateral.

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Consultant Social Media Drupal Content management systems 265

Sherrilynne Starkie

NOVEMBER 26, 2017

This cool feature will allow longer form content onto Twitter which make it a more relevant channel for brands. Ephemeral content is known for boosting audience engagement and loyalty, so watch for brands to pile in. Facebook Creators for video content. The new feature is being tested now and should be made available soon.

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Features Tools Smart Phone LinkedIn 230

Sherrilynne Starkie

JANUARY 18, 2014

Each New Year’s Day, people resolve to get organized once and for all, and for content marketers being organized can make the difference between being ‘good enough’ and ‘top notch’. Google Keep is a nifty little free app that can help lift a content marketing effort to the next level. The location reminder is really useful.

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Organization Google Policies Privacy 314

Sherrilynne Starkie

JANUARY 30, 2016

People have a lot of trouble discerning between online native advertising and editorial content, according to a recent survey by Contently, the content marketing software company. On nearly every publication tested, respondents identified native advertising as an article. . Publishers will be interested in the data too.

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Survey Advertising Study Software 150

Sherrilynne Starkie

OCTOBER 15, 2018

LinkedIn is introducing more social features and is becoming more content friendly. Owned Media is self-published content. Today Owned Media includes digital content, and the central hub is usually the company website. Video content is encouraged because almost 80 per cent of all Internet activity is video consumption.

Marketing 199

Marketing Syndication Adwords Social Media 199

Sherrilynne Starkie

DECEMBER 12, 2019

Within each story, the new structure includes high-quality content–beyond just the most recent coverage–as well as more diverse sources, to bring improved context and perspective to the day’s news. Searchers now see a carousel of articles at the top of the search results highlighting relevant news.

News 195

News Google Groups Groups 195

Sherrilynne Starkie

MAY 28, 2013

Facebook is cracking down on violent, sexist content in response to an open letter issued last week by Women, Action & the Media (WAM). The group demanded that Facebook add gender-based hate speech to its list of forbidden content. It’d be a big undertaking for the social network that could take a while to come to fruition.

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News Tumblr Facebook Guidelines 305

Sherrilynne Starkie

JANUARY 27, 2020

Test content, messaging and approaches, and then adjust along the way. Look at what you want to achieve and by when. Then allocate the required budget to cover fees and operational costs. In both cases, it’s important to start small to see what you learn.

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Social Media Marketing Proposal Consultant 486

Sherrilynne Starkie

JANUARY 4, 2018

Instagram has improved content discovery by recommending posts in users’ feeds. It's a new feature that will help people find more of the content they like, and help brands to broaden organic (for now) reach. A tick of box makes multiple placements a piece of ease. Recommended for you by Instagram. Jan 03, 2018.

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Facebook YouTube Instagram Feed 218

Sherrilynne Starkie

AUGUST 7, 2018

Organic engagement on Facebook pages has decreased by half over the past year, according to a study conducted by Buffer and BuzzSumo , the online content insights provider. This drop can be seen across all content formats. Use these learnings to inform content and tactical plans. The means nearly 20,000 more posts daily.

Brands 150

Brands Facebook Study Mobile 150

Sherrilynne Starkie

DECEMBER 17, 2019

When content has been rated as false, Instagram reduces its distribution by removing it from Explore and hashtag pages. Starting today the program goes worldwide, including in Canada. The program means that Instagram’s partners are independently assessing information to reduce the distribution of fake news.

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Instagram News Hashtag Review 195

Sherrilynne Starkie

AUGUST 8, 2018

Undertanding how Facebook handles news content is a priority for communications professionals. There are other options to share Twitter content on Facebook, but they’re not as easy. YouTube has changed its video player so that it now adapts to match the aspect ratio of content.

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API YouTube Data News 150

Sherrilynne Starkie

FEBRUARY 17, 2013

100 Content Marketing Tools for PRs: From Content Marketing Software to Content Curation. Related articles. 17 essential social media guidelines to follow. How do you use lists? How Can Lists be a Utility for Your Blog? | via @listly.

Social Media 312

Social Media Guidelines Curation Newsletter 312

Sherrilynne Starkie

JANUARY 19, 2013

The goal of the campaign was to gauge the public opinion about Hamilton’s public services and spending priorities but the campaign website and associated social media content was full of basic factual errors that showed the firm running it had little real knowledge of Hamilton, Canada ’s ninth-largest city. Photo: tourismhamilton.com.

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Campaign Engagement Focus Group Project 377

Sherrilynne Starkie

APRIL 3, 2019

. “On April 2nd, your Google+ account and any Google+ pages you created will be shut down and we will begin deleting content from consumer Google+ accounts,” the company said in a notice in late January. Google+ sign-in will stop working for other services, but users will be able to sign into them using a Google account.

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LinkedIn B2B Google Newsletter 210

Sherrilynne Starkie

OCTOBER 21, 2013

Content marketing: feeling ripped off? Featured Headline Social Media advertising Content marketing digiital endorsement ads Google' The article was originally posted on the Thornley Fallis blog. Related posts: Video: the Internet of you. Which social network would you quit? PLEASE LIKE MY FACEBOOK PAGE.

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Google Privacy Advertising Social Networking 265