Navolutions

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Why Facebook’s Updates (probably) Won’t Kill Your Business

Navolutions

If users are running into too much promotional content, like “check out our new product” and “click here to get your free whiz-bang” posts, when they’re really just looking for updates from their friends, they’re going to have a bad time. Or posts that have the same content as ads. We all know Facebook has been exploding with content.

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What To Do About a Filtered Yelp Review

Navolutions

There’s no risk of running afoul of any duplicate content issues, since search engines cannot fill out the CAPTCHA forms required to see filtered reviews.” While publishing a filtered Yelp review on your own website could hypothetically cause a duplicate content issue, we still think it’s a viable tactic.

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Do you have to be a customer to leave a Yelp review? Nope!

Navolutions

Here’s a scary loophole to Yelp’s content guidelines: what if someone has an interaction with your business, but doesn’t actually do business with you? There’s nothing about the subject in their content guidelines or terms of service, so I decided to flag the review to force a response out of them.

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Phil’s Fish Market Just Hit the Jackpot

Navolutions

SEO professionals (and SEO “professionals”) love to talk about great content. “Content is king” may be the oldest adage in the industry, but a lot of SEO people are under the impression that more is always better, and that great content is just a matter of sweat equity. So that’s a lie.

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How We Got a Link from The Huffington Post

Navolutions

It was the perfect example of that legendary “Great Content” that SEOs love to talk about, and it was going fully viral. Because no one had commented on the SEO/content marketing side of it, and because the post was only six hours old, I decided to whip up my fastest blog post to date.

Wikimedia 100
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Why Did a Russian Weed Company Just Buy Ebola.com for $200,000?

Navolutions

I took a look at the source code, to see what it was built on, and figured out the problem pretty quickly: Ebola.com’s content is basically stolen in real time from ebolanewshub.com. Suffering from poor site architecture or indexing problems, maybe? But I’ll leave that for someone else’s post.

Buy 140
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Is Hummingbird Good for your Business?

Navolutions

In short, if you want your business on top, good links, good content, and good reviews are still a great way to get there. The idea was that website owners could post new content that reflected what users were searching for, and then become a more useful website for everyone. Hummingbird is All About Intent.

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