Mindjumpers

APRIL 19, 2013

Creating content is not something new, we have been doing this for ages. But the way marketers understand content has been changing. This opens up for practical ways to take action; we are sharing more content, collaborating in new ways, with more people, and independent of our locations. Local content. Human behavior.

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Mindjumpers

DECEMBER 8, 2017

Classic, comedic, informational, sleek or gritty? We do all kinds of illustrations for your brand. Don’t take our word for it, see for yourself:

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Content Brands 100

Mindjumpers

SEPTEMBER 28, 2015

Video content is taking over. The path to video supremacy is well underway with Nielsen revealing that 64% of marketers expect video to be a key part of their content strategies. This is particularly true of social media content, which has become the latest and most brutal marketing battleground. Content strategy.

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Video Content Nielsen Marketing 100

Mindjumpers

SEPTEMBER 12, 2011

Tweet Being a business running an online community as either a blog or a Facebook page, we need to think about two very important things – the content we send out and the community that we’re sending it out to. Making content available to our tribe is not enough. Great Content = Key to Online Engagement! Let me know :).

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Communities Content Tips Team 196

Mindjumpers

FEBRUARY 10, 2015

Therefore, as a little help to content marketeers, we have made a small checklist. Make sure all content is relevant to your business. Just as all your other marketing efforts should support your overall business objectives, each piece of content should aim to meet specific subgoals that flow into higher-level achievements.

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Publishing Content Brands Guidelines 100

Mindjumpers

DECEMBER 3, 2010

Tweet Written by J-P De Clerck , who is an experienced content, conversion and social media consultant. Why do people share content? Content is an enormously broad concept that we use every day without really defining it. The focus on content relevance is normal. The types of content that get shared most.

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Content Social Bookmarking Press Release Research 213

Mindjumpers

JULY 1, 2010

Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important. Content that is adapted to the preferred channels, digital signals, stages in the lifecycle and needs of customers is becoming increasingly important.

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B2B Strategy Content Marketing 189

Mindjumpers

JULY 7, 2011

Hence, we no longer have to look at amount of users, but instead it makes sense to look at the amount of content that is being shared. It is interesting to notice the number of active users and the content they share. In 2004, users were sharing 1 % of content. And that will expand in the years to come.

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Video Facebook Content Groups 182

Mindjumpers

JULY 2, 2013

In short, Pheed enable users to upload and share digital content, or so called pheeds, in the shape of text, photo, video, audio, and live broadcasts. What is interesting about Pheed is that the platform takes no ownership of user content. Monetize your social content. Similar Posts: 3 Ways To Great Social Content.

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Social Media Upcoming Platform Feed 266

Mindjumpers

NOVEMBER 7, 2014

I just finished reading “Search & Social” by Rob Garner – a good, not too heavy or too pedagogical read, but a hands-on guide to building a sound and successful real-time content marketing platform. Is the team involved in the process of creating new content ideas by giving input on new search trends and keywords?

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SEO Engineering Communities Advertising 252

Mindjumpers

NOVEMBER 17, 2014

This development, together with the recent statement from Facebook, underlines the importance for content amplification and increases the demand as marketers seek to compensate for the drop in organic reach. Is your company considering content amplification on Facebook? You can use this valuable information to improve your content.

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Advertising Facebook How To Guidelines 230

Mindjumpers

DECEMBER 20, 2013

Most of us have realized that real time content has the potential to engage a large part of the fan base and go viral. This means that more and more companies try to tab in on this opportunity and make use of or create their own social news rooms to find the content that fit their brand. It’s all about visual content.

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Social Media Tumblr Smart Phone Mobile 269

Mindjumpers

AUGUST 28, 2013

Last week, Facebook announced that they are going to update its News Feed to display more “high quality content” that is relevant for the users. Facebook aims to always match content with users so that we don’t miss out on the content that is important to us. Read our blog post “ How To Create Relevant Content ” for more tips.

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Feed Feedly News Facebook 230

Mindjumpers

NOVEMBER 26, 2012

Throughout most social media networks, content is king. But content without context is just messages without any bond to your long-term brand strategy. Meaning that your overall brand strategy should be implemented at a daily basis by amplifying the content you share with your consumers with relevant real-time trends and happenings.

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Marketing How To Communities Guidelines 256

Mindjumpers

NOVEMBER 5, 2012

The recent cry-out following the changes in Facebook’s Edgerank algorithm has helped social media managers focus on what really will make brands gain value from social media: To value your existing Facebook fans by providing them with relevant content and thereby making them grow into becoming Superfans over time. What is quality content?

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Facebook How To Loyalty Social Media Management 275

Mindjumpers

SEPTEMBER 19, 2013

This means that more weight are given to visual content and it is easer to drive fan engagement, as the posts will be more noticeable and physically larger. Facebook Guidelines News Social Media Visual content attach preview image Community Management content Facebook Page facebook posting image links posting links preview visual content'

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Facebook Guidelines News Feed 270

Mindjumpers

JUNE 12, 2013

Agencies need to define and drive relationships for brands by developing content that will engage audiences and motivate them. Technology : Insights on the technology that will enable agencies to provide clients with scalable content marketing and production. Mindjumpers has contributed to a new report issued today by Skyword.

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Report Nielsen Overview Compete 244

Mindjumpers

DECEMBER 6, 2013

Facebook is on a continuous basis adapting the news feed algorithm and trying to solve which content that should be displayed to what users, as the News Feed only allows room for a certain amount of content. A content piece that has good organic reach will also be forming better in paid reach etc. Especially on mobile.

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Feed Feedly News Meme 222

Mindjumpers

OCTOBER 8, 2013

Visual content has always been important in social media, but 2013 has set whole new standards. But the focus on visual content isn’t just centered on images: video is the fastest growing ad format worldwide. And it’s not videos like we know them, but short videos with a time limit. Why so popular? Similar Posts: How Brands Use Vine.

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Video Film Instagram YouTube 266

Mindjumpers

JUNE 30, 2016

In an age where we have access to an overloading amount of content, content marketing is taking a new form – “real-time marketing” will now gain a larger footprint than ever before and the fundamental difference is the urgency it demands from viewers. Viewers are also less critical and less demanding when it comes to live video.

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Compete Tumblr YouTube Video 154

Mindjumpers

JANUARY 20, 2012

Every time a piece of content is sent out on a social channel, the aim is to have it shared and increase the brand’s visibility. Who doesn’t share content on social media? Also interesting to note is the statistics for people who do not share content on social media. Tweet Social sharing is the backbone of social media.

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Patterns Tumblr Foursquare Statistics 263

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Similar to a gourmet meal your content must allow your audience to eat with their eyes first, which is probably why photos tend to receive twice as many likes as text updates. If you are unsure where to start and what to pin, go exploring.

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Tips Brands Loyalty Fashion 235

Mindjumpers

APRIL 26, 2013

Relevance is thus key to break through the increasing consumption of content. The calendar helps you to plan your content and it can be used as an overview of topics and future activities to create engagement around. . Though, the implementations of real-time content can be lost in these procedures. Create a Social Newsroom.

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Company Overview Conversation Communities 212

Mindjumpers

APRIL 19, 2012

The value of visual content. Posting relevant content is becoming increasingly more important as you no longer have the option of directing to a default landing tab or to fan-gated content. Get used to post visual content in order to make your timeline look appealing. Tabs are also more limited than before.

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Engagement Facebook How To Eventful 277

Mindjumpers

MARCH 19, 2012

The integration between the three platforms makes it even more clear that visual content is here to stay. Here are three key reasons why brands should put more effort into producing and distributing visual content as a part of their social media marketing tactics. The benefits of using visual communication are many.

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Communities Authentication Feed Feedly 273

Mindjumpers

JULY 11, 2012

Facebook is constantly updating their settings and lately they have started focusing more and more on visual content. As we have written about previously , posts containing visual content have a greater potential of being ranked high in the News Feed. Use user-generated content. Send a clear message. Keep it simple.

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Engagement Facebook How To Upcoming 273

Mindjumpers

MAY 22, 2013

However, the number of Likes and Shares has grown significantly, which indicates that even though there are not so many new users joining the platform any more, users still enjoy content and are willing to engage with it. So, content is still king. How To Make An Outstanding Cover Photo Following The New Facebook Rules.

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Facebook Activities News Feed 226

Mindjumpers

MAY 23, 2013

It is impossible right now to discuss brands and social media without hearing about the Social Newsroom and real-time content marketing. Knowing and understanding your fans and followers increases a brand’s ability and opportunities for delivering the right content at the right time.

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Trends Sports News Social Media 178

Mindjumpers

MARCH 25, 2013

Crystal clear content. Relevant content is a key factor to make your brand interesting. Your content should revolve about topics in the same field. Create a content calendar. It’s a good idea to make a content calendar. Use your new wisdom and make it generate new content: “We have been listening to you…”.

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Guidelines How To Facebook Banking 206

Mindjumpers

AUGUST 31, 2012

Not only is this recommendation valid when you develop social applications, it’s also important to keep in mind when creating content to share on your page. In this post, I’ll take a look at some important factors that make content sharing a passport to stronger bonds with your customers. Bring value to your users.

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Communities Loyalty Apple Conference 232

Mindjumpers

MAY 3, 2013

Have a Content Team or a Community Manager who is responsible for monitoring and taking part in the conversations concerning your brand. Content in the making. All content is exposed to thousands of eyes. All content is exposed to thousands of eyes. Ask yourself if your content can be misunderstood.

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Issues Social Media How To Guidelines 196

Mindjumpers

AUGUST 29, 2012

However, talking about ads before talking about content is not necessarily the logical order for creating a successful page, as you might want to have some sense of content creation before worrying about spreading the message. Here, you do nevertheless get a few pointers as to how you should create this ad shared content.

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Sites Facebook Overview Guidelines 228

Mindjumpers

MAY 18, 2016

Having said this, many brands have already tried to embrace the change by posting associated content. Or retarget your next post to everyone who “Wow’s” your content. This is significantly simpler than trawling through comments to calculate how people feel about your content.

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Facebook Privacy Curation Engagement 162

Mindjumpers

MAY 16, 2013

Visual content is more and more in focus as a way to express who you are and to create engagement – both for individuals as well as for brands. Competitions: Challenge your users to generate content. This will make your products come to life. Give people a hashtag to use to that will gather all the material.

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Brands Instagram Social Networking Hashtag 260

Mindjumpers

JUNE 13, 2012

Creating social content is a struggle. Creating conversational touch points and developing social content is still something a lot of the largest global brands are struggling with. Brands still don’t seem to fully understand how to create engagement / NOT one-way dialogue.

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Report Brands Facebook Nielsen 274

Mindjumpers

OCTOBER 17, 2011

If no one is interacting with your content, it is less likely to be featured in your fans’ feeds and your status updates may never reach more than a few people. Include photos and videos as often as possible, because fans interact more often with visual content and it ranks higher in terms of EdgeRank. What does the infographic say?

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Engagement How To Feed Feedly 254

Mindjumpers

JANUARY 10, 2013

Reach out to users and curate user-generated content. But to be able to use this user-generetaed content is even better. Curating user-generated content is a great engagement technique, as user-generated content shows brand authenticity and fan appreciation, as well as acting as peer-to-peer recommendations.

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Brands Aggregator Curation Hashtag 264