Jeff Esposito

NOVEMBER 16, 2012

The Dark Side of Content Marketing – Tom Webster is a smart dude. This post takes a look at content marketing and how it can be something that is not always what it says it is. The Three Things Marketers Keep Forgetting About Facebook – this is a really smart post that looks at a common thread I have heard the past few weeks.

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Vocus Content Facebook Conference 39

Jeff Esposito

JANUARY 20, 2015

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SEO 20

SEO Content Marketing 20

Jeff Esposito

JANUARY 20, 2015

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SEO 20

SEO Content Marketing 20

Jeff Esposito

FEBRUARY 11, 2013

When it comes to content creation, there is really no reason to let them hinder you. Watch where I made this piece of content. We are all too good at making excuses. Don’t believe me?

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Content Marketing 45

Jeff Esposito

FEBRUARY 21, 2012

This can be broken down by organic (impressions generated from fan page posts), viral (impressions generated by people sharing or interacting with a brand’s content) and paid (impressions generated by ads). The first are the content creators ; these users are proactively creating content on a brand page.

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Facebook Metrics Comparison Data 46

Jeff Esposito

NOVEMBER 18, 2013

My love for Sesame Street’s social content marketing is well documented. The company’s social team does a great job of connecting their target parental audience with content that meets both their needs and those of their children. Working with them would truly be a dream job, but is not something I ever expect to happen.

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YouTube Meeting Team Company 42

Jeff Esposito

AUGUST 3, 2012

Is Oreo the NY Giants of Facebook content marketing? this is a great post from Arik Hanson where he points out how well Oreo does content marketing on Facebook. Hope your week was better and that you’ve got a great weekend lined up. Catch y’all next week and hope you enjoy this week’s edition of Five for Friday.

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Guidelines Issues Groups Groups 40

Jeff Esposito

JUNE 4, 2012

Content, content, content – Content is often thrown around as a buzz-word but is really something that companies can do a little bit and make a major impact in staying top of mind of their social customers. So what could they do better?

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Brands Real Estate Foursquare Retail 50

Jeff Esposito

JANUARY 8, 2014

A recent Facebook update changed how brands are able to get content onto users’ news feeds. If you have great content that ties into what your customers and fans want, you will reach an engaged audience. We all need to take off our marketing hats more and get back to what social media started as – a conversational media platform.

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Meme Real Estate MySpace Organization 54

Jeff Esposito

FEBRUARY 1, 2013

The four Ps of content marketing – everyone is high on content marketing now and this is a good read for those in content marketing. Check out this post about recent athletes who have fallen from grace. Getting Your Community Party Started – Mike Pace does a great job breaking down getting a community going.

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Communities Questions Social Media Content 42

Jeff Esposito

SEPTEMBER 17, 2012

The book itself is an outline for using content, social media and search engine optimization together to maximize success. You should read this book if: You are new to content, social, or search marketing. Kind of like a big gooey PB&J sandwich. You are thinking about building out any of those programs.

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Review Video Engineering Social Media 44

Jeff Esposito

JANUARY 30, 2013

As a fan, I thought it was a pretty cool gesture to the fans; as a social media manager, I loved how they asked their fans for what they wanted to see as opposed to content the brand wanted to share. Your ideas of kick ass content might be different from theirs. So keep up to current events and share information that is timely.

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Case Study Travel Social Media Management Team 41

Jeff Esposito

DECEMBER 9, 2013

A social media and content marketing win by parodying the Lord of the Rings and Hobbit movies. Sesame Street does it again. Well played folks. social media YouTube Cookie Monster Lord of the Rings Sesame Street the Hobbit'

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YouTube Social Media Content Marketing 40

Jeff Esposito

APRIL 29, 2013

In the case of Forbes, they’ve fallen victim to the idiom of Content is King, empowering contributors to produce content for their site to appease the search engines while giving the contributors a credible pulpit. With CNN they wanted to be out ahead of a site like Reddit or some dude Tweeting images of bullet holes in his kitchen.

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Social Media Klout Issues Reddit 49

Jeff Esposito

JANUARY 14, 2013

Social Communications – How many fans are engaged with the brand or reduction in fan churn due to great content marketing. Separate success metrics could look something like: Social Marketing – How much money social ads drives (compared to expenses), value of fan/follower, repeat revenue from active fan base.

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Social Media Metrics Cost Campaign 53

Jeff Esposito

DECEMBER 7, 2012

6 Steps Toward Creating Great Marketing Content for Consumers – a list of great tips for those folks looking to create great content for their customers. Hopefully you have a good one and looking forward to catching up on Monday. Until then, enjoy this week’s edition of Five for Friday.

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Tips List Social Media Company 38

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). What is interesting about their approach is that they share content that appeals to both parents and kids.

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Training Feed Feedly Authentication 20

Jeff Esposito

APRIL 23, 2015

The removal of the friends commenting on/liking posts from brands was obtrusive, albeit a great way to poke humor at friends who comment on political/racy content (not that I have done that at all). What is interesting about their approach is that they share content that appeals to both parents and kids.

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Training Feed Feedly Authentication 20

Jeff Esposito

NOVEMBER 28, 2011

Unlike many of the celebrities who loan their name to a charity for a fundraiser, ordinary participants have a personal story to tell that adds compelling content to their fundraising efforts. This content has engaged their personal networks to promoting the cause and yielding a better output.

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Embedding Study Examples Organization 40

Jeff Esposito

MAY 13, 2013

exclusive content. This all got me thinking as to what community managers needed to consider when building out their communities. Some more thoughts are in the video below: When looking at community building, what is in it for the end-user? Is it: unique experiences. What say you? What is your golden key?

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Community building Discount Communities Social Media 40

Jeff Esposito

APRIL 25, 2012

[[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Content 35

Jeff Esposito

JULY 11, 2011

If this is important to you and your company, create and share relevant content with your community on a regular basis. Content creation is something that you might devote four to five hours a week on if you post a few times a week. Article sharing can be automated to an extent using third party tools.

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Social Media Fashion Issues Consultant 48

Jeff Esposito

JANUARY 18, 2013

The Scoop on Content. The Scoop on Content from Ann Handley. The 5 basic rules of calculating fan/like/follower value – this is an older post from Oliver Blanchard that I re-read the other day and think it is a worthwhile bookmark for folks working in the social media space. Wondering how this all happened? Well read the post silly.

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Training Team Social Media Video 32

Jeff Esposito

AUGUST 2, 2011

On one hand I know that this blog will fall victim to a domain takeover with another Jeff Esposito taking the helm to annoy people, but with some of the other pieces of content. they’ll live on in perpetuity. What do you think will happen to your data?

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Social Media Data Content 50

Jeff Esposito

JULY 6, 2011

Content Rules – As PR continues to evolve, our role turns into more of content creators. This book from CC Chapman and Ann Handley offers some great tips on building killer content. The fact of the matter is that it is more on strategically thinking about how you position yourself. Click here for a free version for your Kindle.

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List Social Media Review ROI 39

Jeff Esposito

SEPTEMBER 14, 2012

Their 100 days of Oreo campaign is brilliant from a content and pop culture standpoint and is a golden example for mixing social and content marketing. Source: mashable.com via Jeff on Pinterest. Facebook, I suggest that you do it now.

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Klout Campaign Issues Examples 35

Jeff Esposito

AUGUST 14, 2011

According to Klout.com, “Every time you create content or engage you influence others. Just in the last year, Klout has begun to reward influencers with things likeSubway gift cards and exclusive content. Since Klout first launched in measurement tool in 2009, they have analyzed influence based on a user’s ability to “drive action.”

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Influencer Klout Foursquare Analysis 48

Jeff Esposito

APRIL 26, 2012

[[ This is a content summary only. Visit my website for full links, other content, and more! ]].

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Content Blogger 30

Jeff Esposito

MARCH 21, 2011

The interactions on Facebook are truly impactful for any business, the problem is your company does not own the customer experience, conversation or content – Facebook does. (See Once you’ve built up the content, shopping experience, etc. See Facebook’s T&C ).

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Facebook MySpace Class Apple 49

Jeff Esposito

OCTOBER 15, 2012

They produce relevant content and push pop-culture tie-ins, allowing parents to see many before airing (See: Katy Perry ). . First is the connection the show and its characters bring to my son and me, including the non-salesy. edutainment that it provided me and will to him.

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Brands Exercises Meeting Groups 47

Jeff Esposito

MARCH 30, 2011

We face writers’ block, but we can’t stop writing, even if it is on the back of a gum wrapper, and no one is reading our content. If you enjoy writing on others’ blogs or not publishing your content at all, that’s okay, too. Writers love to write. Just write. Guest posters are cool, too. About Liza Sperling.

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Posterous Blogger SEO Social Media 44

Jeff Esposito

OCTOBER 18, 2013

Sometimes personas are created just so the company can better understand the content they should publish on their social pages and blog. Alicia is a content coordinator for a web design company and blogs in her free time at MarCom Land. Personas in Social Media. Other times, the persona becomes more of a spokesperson for the company.

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Company Social Media Insurance Influencer 40

Jeff Esposito

MARCH 3, 2014

With recent Facebook changes, for example, companies could either have cried ‘woe is me’ or looked to adapt their content marketing and consider the value of a promoted post ad spend. This is somewhat of an industry-wide playing field leveler that impacts both small businesses and large enterprises alike.

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Social Media Marketing Overview ROI 44

Jeff Esposito

MARCH 8, 2013

Marketers are facing a content skills gap – attention job seekers… learn how to write and create. Jailed Cyber Criminal Joins Prison’s Computer Class, Hacks Its Network – this story is just funny. Yes hacking is bad, but at the same time how does a cyber-criminal get access to a computer in prison?

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Facebook Class Skills Marketing 37

Jeff Esposito

MAY 14, 2011

Instead of staying entrenched in tradition and sticking to what worked in the past, they are mapping new content avenues for professional sports leagues. This year the MLB has been doing some really cool things to connect the brand with their fan base.

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Sports Video Brands Content 34

Jeff Esposito

JULY 5, 2011

The book was more of a manual for small business owners to build up their business via strategic content, below is my full review: While I initially thought the book would be on social media since I know Stelzner from his blog Social Media Examiner , I can safely sat that I was wrong.

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Review Video Small Business Social Media 32

Jeff Esposito

FEBRUARY 25, 2013

Not only do they engage parents with content that they plan on showing to kids, but they also bring adults back to childhood with some of their quirky Tweets about the characters. Sesame Street – I have a huge man crush on the work Sesame Street does on social media. What brands do you draw inspiration from on social media?

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