Janet Fouts

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Advertising Is Not Content Marketing

Janet Fouts

And Content Marketing is not Advertising. That content written by “amateurs” or worse yet “engineers” is not worthy of publication. Content “marketing” today isn’t really marketing at all, it’s attracting people to your brand because you’re the answer girl. Far from it.

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Content Marketing and Social Business

Janet Fouts

Content marketing is the new buzzword on the lips of every marketer these days, but what does it mean for your newly social business? It depends on whether you can consistently create content that is of high quality, useful and shareable by the people you need to care about it. Where do we get content? Respond naturally.

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Getting Beyond Content Marketing Hype

Janet Fouts

The whole concept of content marketing seems obvious doesn’t it? Create content that speaks to the needs of the people you want to reach. Even if you come up with the perfect content to entice the perfect prospect to pick up the phone and call you, you still have to be discovered. Cold calls will be no more. Client : Um.

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When content calendars are not the answer

Janet Fouts

Content calendars can be an excellent tool to plot out your social outreach strategy for creating and sharing content over time. 75% of the content you share every day should be about your network and their interests, not about you. What does a content calendar look like? All good right? Yes and no. Bottom line?

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Community management and content creation

Janet Fouts

.” Community Management Isn’t Content Creation. (go Now, I don’t 100% disagree with him that not all community managers are suited to create content. To tell great stories you have to stop having your community managers produce your content. go read it now and come back). Not always. I’m getting there.

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Free images for your content marketing

Janet Fouts

Looking for free or close-to-free images to use in your blog posts and social content? Here ya go! These are not like your ordinary stock images either.

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Content Marketers, what are your new years goals?

Janet Fouts

Yeah, I get it, but if you just pick one of these to focus on it’s a start toward a better content plan for 2017. I know, I know, those new year resolutions are everywhere, aren’t they? Feeling a little overwhelmed? Guilty maybe? My favorites include: Focusing on people, not channels. Actually writing down your […].

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