Harp Interactive

MAY 20, 2011

Social Syndication is the act of leveraging user-generated content (UGC) from your website or blog to publish on Facebook and other social media sites. This creates an increase in brand exposure and exponential linkbacks to your content resulting in higher search engine rankings and ultimately, an increase in sales.

Syndication 225

Syndication SEO UGC Engineering 225

Harp Interactive

DECEMBER 10, 2015

Categories: Content Marketing , Social Media Marketing Tags: Instagram , Instagram Best Practices , Instagram tips , social media , Social Media Marketing Instagram is a powerful marketing tool in our increasingly visual-oriented world. Read more. ).

Instagram 150

Instagram Tips Social Media Tools 150

Harp Interactive

JANUARY 12, 2011

The content your business publishes and shares on social media sites lives on the “cloud,&# and if any of those services or sites were to crash, your business could lose everything – content, fans, followers, comments and connections! Tweetake: A tool to back-up your followers, people you are following and tweets.

Social Media 296

Social Media Resources RSS LinkedIn 296

Harp Interactive

DECEMBER 19, 2013

Utilizing this new social ad format (currently in beta) will provide businesses and brands a medium to amplify content from Google Plus across the web. Read more. ). Blog Google Google Plus Social Media Marketing +post ads google plus'

Google 274

Google Social Media Brands Marketing 274

Harp Interactive

DECEMBER 5, 2013

It goes without saying, when someone shares your web content, you want your eye-catching image to go along with it to instantly grab attention! But sometimes, the [.] ( Read more. ). Blog Facebook How To mobile marketing Search Marketing Social Media Marketing facebook marketing Facebook sharing optimizing images for social sharimg'

Facebook 287

Facebook Energy Mobile Social Media 287

Harp Interactive

SEPTEMBER 13, 2010

Create social media accounts on popular platforms like Facebook, Twitter, YouTube, FourSquare etc, grow your accounts with engaging content. Each time you add content on your website you should submit the link to Twitter; this is almost like submitting your URL to search engines for indexing.

SEO 313

SEO Social Media URL Engineering 313

Harp Interactive

FEBRUARY 17, 2010

Being prolific in social media, I am always on the prowl for useful tools, resources and social media platforms to expedite the time involved in producing and sharing relevant content across the social universe. Just sign in with Twitter or Facebook and begin to share content. I’ve recently discovered Amplify.com.

Resources 282

Resources Features Bookmarklet URL 282

Harp Interactive

MAY 18, 2010

Inbound marketing means creating content through blogs, Twitter, Facebook and YouTube etc. and allowing users to participate in the content creation providing higher ROI. They are interested in your content and seek out your products or services and hence are more likely to convert.

Cost 226

Cost Hubspot Marketing ROI 226

Harp Interactive

MARCH 16, 2011

Brands that implement consumer reviews and ratings on their websites are finding that shoppers who interact with reviews show higher intent to purchase, conversion, and revenue per visitor than shoppers who did not interact with user-generated content (UGC) or reviews…up to 98% higher according to one case study by BazaarVoice.

Influencer 276

Influencer Bazaarvoice UGC Review 276

Harp Interactive

FEBRUARY 9, 2010

Tools for Sharing Content: Amplify. Use HootSuite to publish content to multiple social media accounts and/or platforms including Facebook, Twitter, LinkedIn, Ping.fm (which pushes to many other platforms) and now they’ve just added WordPress functionality. Options to post content to 50+ social media sites and more! Listorious.

Resources 243

Resources Ping.fm Tools Social Media 243

Harp Interactive

JANUARY 12, 2010

The RSS reader will allow you to easily subscribe to most types of content on the web that include the one’s listed below. They are no longer content with being your target audience; they are increasingly moving into a role of partners in creating your brand’s external communication! Monitoring Tools For: Blogs. Blogdigger.

Trendrr 267

Trendrr TweetBeep Radian6 Conversation 267

Harp Interactive

APRIL 27, 2010

Users can now add topics, products or content they like on other sites to their Facebook profiles! Recommendation engines will provide users relevant content with implications on ad targeting. Users can thumbs-up individual pages with one click and publish that to Facebook (real time profile changes).

Social Graph 343

Social Graph Statistics Facebook Nielsen 343

Harp Interactive

MAY 25, 2010

Monitor for Content to Share. Use social media monitoring to mine out content to read for the sake of knowledge. Make it a practice every day to read & learn from, comment on, respond to and share the content you find through monitoring and you’ll be one your way to casting a wide net in the social media sea.

Social Media 241

Social Media Radian6 Tips Wiki 241

Harp Interactive

FEBRUARY 23, 2010

You can increase business exposure and your web and store traffic simply by including geographical information to your digital content. Submitting to local business directories with Geo-optimized content: Top Local Search Engines, such as Google Maps , Yahoo! Local , and MSN’s Live Local.

Geotagging 324

Geotagging GPS Foursquare Marketing 324

Harp Interactive

APRIL 20, 2010

The best way to get back-links is to create valuable content; create it and they will link! Put on some music, get armed with all your prepared content and submit away. Similarly, when a website links to your website, Google considers it a recommendation or a vote of confidence and increases your ranking.

Directory 326

Directory Google NoFollow URL 326

Harp Interactive

NOVEMBER 23, 2009

They are soon struck with the fact that social media marketing takes strategy, planning, resources, content, time and…more time. Slow to tweet, with lack of interesting content. So what exactly does SMCP look like? The symptoms include: Inability to actively engage others on Twitter. Sluggishness in updating your LinkedIn status.

Social Media 237

Social Media Statistics Resources Study 237

Harp Interactive

OCTOBER 9, 2009

Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed.

Social Media 232

Social Media Press Release Marketing Widget 232

Harp Interactive

MARCH 31, 2010

PostRank : A content analyzer and provides great feedback on Tweets, Digg, Stumble and Freindfeed. Bit.ly : Tracks click through on links to 3rd party content. Radian 6 : A comprehensive monitoring, listening and sentiment measuring tool to measure the buzz surrounding your brand or a meme.

Analytics 350

Analytics Social Media Trendrr Digg 350

Harp Interactive

MARCH 17, 2010

Portable Entertainment Players: Mini gaming devices and MP3 players that connect to a network and offer marketers opportunities to brand content and applications. Mobile Banner Ads : Like standard banner ads for desktop web pages but smaller to fit on mobile screens and run on the mobile content network.

Mobile 315

Mobile Types GPS SMS 315

Harp Interactive

FEBRUARY 3, 2010

These provide tweet statistics which are useful in determining the most interesting content to your followers. Provide good unique content – start conversations, chat, ask questions, and always respond to any comment on your wall…positive or negative. Try to include a link in 90% of your tweets. Use a URL shortener like bit.ly

Engagement 270

Engagement Authentication HootSuite Notification 270

Harp Interactive

JUNE 16, 2010

Engagement takes on many forms but involves your seeking out relative content to comment on, answer, amplify, etc. Engagement can be as varied as a comment on a blog, a retweet on Twitter (ideally with a comment added in) or Like or comment on Facebook!

Social Media 322

Social Media Brand Monitoring WordPress SEO 322

Harp Interactive

OCTOBER 27, 2009

The trick is to make sure that the content you are writing provides immediate payoff by entertaining, giving useful information, provoking or sharing experiences that help your followers. If you’re using Twitter as a tool to promote your brand or products, it’s crucial that you write retweetable tweets.

Tips 307

Tips URL Small Business Twitter 307

Harp Interactive

MARCH 9, 2010

Explain the rights of individuals and policy of the company to delete posts, preview content and moderate comments. Companies should include a disclaimer about individual’s view points and that it does not represent the company. Set forth policy on disclosure by employees that they work for the company.

Guidelines 270

Guidelines Policies Social Media Brand Monitoring 270

Harp Interactive

APRIL 13, 2010

If your business has a Facebook Fan Page, you want to create interesting and compelling content to keep your Fan community active and participating on your wall. Polls are a great way to engage your Fan base community for fun, feedback or to gain insight into your brand, product or service or customer mindset.

Facebook 264

Facebook Applications Publishing Microsoft 264

Harp Interactive

DECEMBER 8, 2009

Tweeting- be engaging and provide interesting content. You can also create an extended bio on Twellow which provides you with ample room to tell everyone who you are and about your business/brand. When you tweet, remember to be authentic, interesting, thankful, retweet other information you find helpful.

Tips 302

Tips Twitter Directory Avatar 302

Harp Interactive

DECEMBER 18, 2009

And because there is so much going on, there is a chance that some crucial details can get overlooked!

Tips 290

Tips CPM CPC Retail 290

Harp Interactive

DECEMBER 16, 2020

Boomers may have a majority of the wealth, but millennials are the most attractive marketing demographic. Millennials, people ages 30 to 40 have student loans, kids and are approaching their full buying potential.

Strategy 222

Strategy Marketing Buy Advertising 222

Harp Interactive

JULY 13, 2010

Approach all the websites that are pointing to this website for a backlink (granted it is easier said than done, but you can always create custom content catering to the audience of that website and improve the chances of acquiring the backlink). Create review area on your website to crowd-source fresh content.

Google 362

Google Hubpages Tips SEO 362

Harp Interactive

JANUARY 12, 2011

The data you upload and share is inherently personal to you, your brand and your business.though you don't actually own the information. It all lives on the "cloud," and if any of those services were to crash, you could lose everything you've ever contributed to the communities.

Resources 280

Resources Social Media Communities Data 280

Harp Interactive

NOVEMBER 2, 2010

This type of content is also ideal for going viral! Repurpose it for creating content to feed all the social media channels. Adapt social media content for back-link-campaigns: Social media polls and crowd-sourced tips and tricks can be compiled to create reference articles to attract backlinks.

Press Release 219

Press Release Communities Badge Real Estate 219

Harp Interactive

OCTOBER 20, 2009

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Content 150

Content 150