Debbie Weil

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Context vs. Content: What Sells Your Book

Debbie Weil

That is key to understanding why context ( who , where , how , what , why ) has as much to do with the success or popularity of a new book as does the actual content of that book. Context is one of those words that sparks a multidimensional image in your head. Who recommended the book to you? That counts for a lot.

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Do You Know Your Social Media Sweet Spot?

Debbie Weil

While they may get "Liked" a lot (which requires only a click), their social media content is not prompting fans to take a specific action or provide more substantive feedback. If there is sufficient incentive, they will collaborate and even create content for you. Lesson: your audience wants to be recognized and validated.

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How to prepare an Ignite or TED talk: Q & A with Jill Foster

Debbie Weil

Visual media can intensify this but only after greater relevance and groundwork have been established with a clear content arc and storytelling effort. Being able to observe your content arc and your one main idea from the audience’s vantage point is everything. TEDxPrinceton was fantastic. Jill Foster. Does it resonate with you?

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Can You Really Write a Short Book in 8 Weeks?

Debbie Weil

Yes, if you start with a bunch of great content you can draw from: blog posts, articles, notes, lists, research. And are ruthlessly focused on shipping something in 8 weeks. But the fact is, it probably does take 10,000 hours to learn how to write well. If not 10,000, then a lot of time over a period of years.

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Free for 36 hours: The (Updated) Corporate Blogging Book is $0.00 on Amazon

Debbie Weil

My premise is that blogs, far from being overshadowed by Facebook or Twitter, are the hub of an effective content marketing strategy. Download The Corporate Blogging Book (Updated Edition) for $0.00. I think you'll like the new preface. The book is updated throughout. My favorite chapter is still Ten Tips to Write an Effective Blog.

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10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

My friend Ann Handley , now chief content officer of MarketingProfs , was the editor. You’ll be hearing from me directly with more details. Click here to read To Blog or Not to Blog… That’s a Good Question, which was published in ClickZ on Aug.

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10 Years Ago Today! My 1st Article About Blogging

Debbie Weil

My friend Ann Handley , now chief content officer of MarketingProfs , was the editor. You’ll be hearing from me directly with more details. Click here to read To Blog or Not to Blog… That’s a Good Question, which was published in ClickZ on Aug.

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