Akamai Marketing

JANUARY 1, 2015

All content was custom developed to resonate with the target audience from a motivational and interest perspective. We also learned that the stores would not provide content, so we shared what we could and supported the stores through offering to create content for them.

Case Study 100

Case Study Retail Study Eventful 100

Akamai Marketing

MARCH 29, 2011

I’ve heard stories of companies that stopped thinking of themselves as a “(insert industry here) company&# and begun to think of themselves as a content generation company. Give some thought to each post, don’t just whip one up the night before. Be ruthless. Bonus Tip: Use your words and your pictures.

Press Release 238

Press Release Technorati Klout Metrics 238

Akamai Marketing

APRIL 4, 2011

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. This is all about content. If all you do is push content, then that’s a pretty one-sided relationship don’t you think? 640 Million on Facebook. Million users on YouTube.

Lurker 203

Lurker Klout Policies Consultant 203

Akamai Marketing

MARCH 1, 2011

I typically recommend that my clients track this list on a daily basis and compare it to their content conversations. What I wish could be improved: Export List : I wish the lists of “unfollows&# could be exported to a spreadsheet that showed the day and time of the unfollow. That would be worth paying for!

Tools 160

Tools Klout Policies Tourism 160

Akamai Marketing

FEBRUARY 9, 2011

Of course, the content has to be compelling and interesting…but that’s another (or every) blog post. You can add Vlogging to your company’s blog when its appropriate and valuable. In 2011, I’d love to see more small businesses embrace video as a medium, because I think consumers are asking for it.

comScore 156

comScore Review Klout Marketing 156

Akamai Marketing

FEBRUARY 8, 2011

As a blogger, there are numerous tools at your disposal to track how your content is doing. Because if you are creating content, you are likely distributing and promoting that content in variety of ways, including social media. It isn’t that we need a tool that does everything. Most obvious of these is Google Analytics.

Postrank 134

Postrank Analytics Tools Klout 134

Akamai Marketing

MARCH 23, 2011

There are so many layers to this topic that entire (worthy) books have been written on social media philosophy, content creation or audience engagement. Each element has its own chapter: F ocus, L anguage and Content, I ncentives & Motivations & Outreach, R ules Guidelines & Rituals, T ools.

Review 142

Review Company Klout Policies 142

Akamai Marketing

MARCH 31, 2011

I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed. I’ve always advised my clients that its better to have people complain in an open forum where it can be addressed.

Social Media 188

Social Media Klout Policies Forums 188

Akamai Marketing

FEBRUARY 22, 2011

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Tools 163

Tools Klout Policies HootSuite 163

Akamai Marketing

SEPTEMBER 20, 2011

You’ll probably quickly get to the point where content creation becomes a topic. Who will create the content? Even if you outsource your content to a PR or video firm, you’ll still need to be involved with the topics and subjects.

Campaign 176

Campaign Social Media Creative Commons Consultant 176

Akamai Marketing

JULY 26, 2011

But what if the content were blank, or worse, filled with crackpot advice, or more likely a porno video with a nasty virus? Content shared but not consumed is similarly empty. But its disturbing the increase I see of people are sharing things when they don’t know what it says.

Engagement 156

Engagement Twitter Creative Commons Trends 156

Akamai Marketing

DECEMBER 29, 2011

Think outside the blog: Don’t get me wrong, this blog remains my number one love in terms of content creation, however, there are so many opportunities to create content, its a shame to limit it to the blog only.

Social Media 186

Social Media Vimeo Creative Commons Platform 186

Akamai Marketing

JANUARY 1, 2015

92 unique individuals created content on Twitter. Do: One the morning of the “Geeks on the Bus” event, geeks from all over Oahu began using the app to identify which routes worked for them. Some social media influencers were first-time bus rides. Results: 958,399 Social Impressions. 762 app downloads in 4 days following event.

Case Study 100

Case Study Study Storify Products 100

Akamai Marketing

NOVEMBER 9, 2012

Make it easy for your readers to share your content to almost any site they wish. Download: Directly from Plugin Dashboard. Cost: Free, but accepts donations. More Info: SEO By Yoast . Sexy Bookmarks by Sharaholic. All the major sites, Twitter, Facebook, etc., plus some you probably didn’t even know existed.

WordPress 213

WordPress Class Cost SEO 213

Akamai Marketing

JUNE 28, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Mobile 124

Mobile Klout Policies Tourism 124

Akamai Marketing

FEBRUARY 3, 2011

Once you know WHO, then you can decide HOW (platform) and WHY (content) you’ll be conversing with them. Determine who you’ll be talking to in social media; current customers, potential customers, people who don’t know you? Be prepared to test the market, and don’t be afraid to fail.

Social Media 138

Social Media Klout Policies Consultant 138

Akamai Marketing

APRIL 30, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Eventful 116

Eventful Twitter Klout Policies 116

Akamai Marketing

MARCH 24, 2011

The idea holds water, or soda or a Belvedere vodka if your like me. The idea holds water, or soda or a Belvedere vodka if your like me.

Social Media 149

Social Media Klout Policies Small Business 149

Akamai Marketing

MARCH 9, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Eventful 100

Eventful Tourism Klout Travel 100

Akamai Marketing

MARCH 9, 2009

By taracoomans – March 9, 2009 Posted in: economy Jack Welch supports events and their business uses.

Eventful 100

Eventful Klout Tourism Policies 100

Akamai Marketing

FEBRUARY 11, 2015

And if it’s a business, I find or create an amalgamation of characters which represent the business so the content has a “real voice.” I have a variety of processes, but it always involves finding the cadences and frequently used phrases of the person I am writing for.

Process 100

Process Social Media Feed Feedly 100

Akamai Marketing

JULY 6, 2011

But even if you don’t ask what you can do to help them with their goals, always keep them in mind: are delivering quality content, do you share information that they appreciate.do But I think businesses could learn to use this line of thinking in business more…but that’s another discussion. you make them giggle now and then?

Klout 221

Klout Twitter Creative Commons Facebook 221

Akamai Marketing

JULY 28, 2011

Now, as I said in an earlier blog post, you should use several different metrics to dig deeper into your audience and see what’s really happening with the content your sharing. That’s the artform of Twitter. Here are 5 metrics to measure on Twitter.

Metrics 229

Metrics Twitter Postrank Analytics 229

Akamai Marketing

FEBRUARY 11, 2009

Home About Social Media Consulting Find me a social media expert Social Media Audits Social Media Strategic Plans Content Marketing Plans Social Media Campaigns & Ideas Social Media Scorecards and Key Metrics Contact Tara Review Policy Akamai Marketing Connective Marketing through Social Media and Events Social Media Copywriting Event Marketing (..)

Klout 100

Klout Eventful Policies Hosting 100

Akamai Marketing

MAY 19, 2015

Puzzles and quizzes are intriguing to these people, but they get bored easily, so make sure the content matches the intelligence level. It doesn’t matter what your target market is, a certain segment of them are early adopters and early adopters like to be challenged and stimulated.

Strategy 100

Strategy Marketing Startup Apple 100

Akamai Marketing

SEPTEMBER 22, 2011

My PR friends will strive to find ways to connect or create community and journalism friends are going to remind me about the need for great content and the digital design camp is going to say it won’t mean anything if it isn’t attractive to the eye. Creative Commons by PSD.

Collaboration 159

Collaboration Campaign Creative Commons Skills 159

Akamai Marketing

JANUARY 15, 2013

Who is going to create and curate content? If you’re looking to get a return on your social media investment, you’ll need to commit to building a community and then conversing with your community. And, chances are you’ll have to review some of your digital assets. How’s that website looking?

ROI 194

ROI Social Media Policies Creative Commons 194

Akamai Marketing

JULY 12, 2011

More importantly, you can follow people who regularly share content you like and get a listing of all of their links. basically saves all the links you’ve posted across social networks and puts them in a list. Its link aggregation. As far as I can tell the links are saved indefinitely, for free-how long can that last?

Tools 138

Tools Aggregator StumbleUpon Digg 138

Akamai Marketing

JUNE 29, 2011

You might also consider a very specific content strategy or you might want to build a blog, it might be a Facebook page, it might be a series of videos. But that in itself is a set-up for failure: Social Media often requires digital building: as you determine your goals, you’ll likely find that you’ll want to create some things.

Social Media 180

Social Media Creative Commons Campaign Advertising 180

Akamai Marketing

DECEMBER 28, 2012

Guy Kawasaki says that after having 75 people review the manuscript of APE, multiple readings by the authors themselves, the copyeditor found 1,500 errors, this was after Guy’s community had already provided feedback and content suggestions. Talk about humbling. What does it cover?

Review 121

Review Publishing Crowdsourcing Focus Group 121

Akamai Marketing

NOVEMBER 26, 2012

The review is a great piece of content; it’s a master piece of snark that most Yelpers can only aspire to. But when I read about a restaurant that fails on so many counts, I really have to wonder, how did the apathy get this bad? And as importantly, why did so many people share this review? But I think its more than that.

Social Media 170

Social Media Policies Review Hotels 170

Akamai Marketing

MARCH 14, 2013

We've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Marketing 105

Marketing Feed Feedly YouTube 105

Akamai Marketing

MAY 19, 2011

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format.

Conversation 185

Conversation Types Sites Questions 185

Akamai Marketing

APRIL 20, 2011

Last week, I moderated a panel at the Hawaii Social Media Summit (#SMSHI) of Hawaii’s social media business users about their outsourcing – what they do and don’t outsource and.

Social Media 175

Social Media Small Business Study Analytics 175