Adam Sherk

OCTOBER 15, 2010

What gets more traction for publishers: content shared on Facebook or Twitter? According to the Social Media Sharing Trends 2010 report from SocialTwist, Facebook dominates content sharing among social media sites but links shared on Twitter have a much higher click-through rate. The Most Popular MLB Teams on Twitter and Facebook.

Twitter 138

Twitter Content Widget Facebook 138

Adam Sherk

OCTOBER 27, 2009

Related posts: The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? The Most Common Causes of Duplicate Content on News Media Sites The Most Buried News Sites on Digg Leave a Comment Subscribe (1-2 posts per week) Connect with Me Recent Posts Which News Sites Get the Most Social Media Engagement?

Content 112

Content Press Release Digg Survey 112

Adam Sherk

OCTOBER 8, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Most Common Causes of Duplicate Content on News Media Sites by Adam Sherk on October 8, 2009 Although search engines keep improving on their ability to deal with duplicate content, this continues to be one of the main SEO issues facing news and content sites.

Sites 105

Sites News Syndication Content 105

Adam Sherk

APRIL 30, 2009

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag by Adam Sherk on April 30, 2009 Really you shouldn’t need it. What you should be doing is avoiding duplicate content altogether.

Issues 100

Issues Publishing URL Syndication 100

Adam Sherk

APRIL 8, 2010

Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? To me the real question is: when one site aggregates another’s content, how much attribution is enough? Make it simple and logical to get to actual Wrap content from that page.”

Aggregator 110

Aggregator Content Syndication Journal 110

Adam Sherk

NOVEMBER 23, 2009

Related posts: Video Interview: Rupert Murdoch Doesn’t Like Search So Much The Wrap, Newser and Content Aggregation: How Much Attribution is Enough? Adam is part of the Define Search Strategies consulting team, which is owned by The New York Times Company.

News 101

News Google Hitwise Press Release 101

Adam Sherk

NOVEMBER 20, 2014

Google Panda was designed to go after sites with a high volume of thin or low-quality content (among other things) in an effort to improve the overall strength of the search results. But the unfortunate reality is that with just about every Panda update well-established brands with good content get caught in the filter.

Sites 278

Sites Google Syndication Template 278

Adam Sherk

OCTOBER 7, 2014

Editorial teams and content creators are always on the lookout for useful tools for keyword research and content planning. You can use Keyword Planner to compare terms, get new content ideas, explore topical categories, monitor seasonality and compare desktop vs. mobile, among other tasks. Google Trends. Wordstream.

Analysis 241

Analysis Research Trends Tools 241

Adam Sherk

APRIL 16, 2013

Social sites use infinite scrolling as a way to offer a never-ending stream of new content, and it has appeal for sites that want to offer a seamless browsing experience for large groups of items. It allows the content to be accessible within the main framework of the site and better integrated into the internal link graph.

SEO 245

SEO Tips Module Guidelines 245

Adam Sherk

APRIL 17, 2014

What are the best tools for publishers looking to track social media activity at the content level? I thought I’d share some of my favorites that are well suited to editorial content sites. These real-time analytics platforms are among the most popular with news and content sites. Real-Time Analytics. Chartbeat Publishing.

Analytics 240

Analytics Publishing Social Media Tools 240

Adam Sherk

MAY 14, 2013

When it comes to link building publishers have a significant advantage because editorial content, be it hard news or evergreen content, lends itself naturally to linking and sharing. In addition producing quality content on a daily basis creates a steady stream of new opportunities. Partner links. Shine or MSN Living.

Publishing 209

Publishing Module Syndication Badge 209

Adam Sherk

MARCH 8, 2012

It comes down to effective selection, placement and formatting of social buttons on all key templates, and customizing those elements for different types of content. One interesting takeaway was the user base and types of content that do well in Social Reader can be quite different from the main site. How does social media impact SEO?

Publishing 215

Publishing Questions Social Media Activities 215

Adam Sherk

DECEMBER 14, 2010

Google assigns the majority of content on all of them an intermediate reading level which makes sense since that level appeals to the widest audience. Among the news organizations I checked, here are the sites with the greatest percentage of content at a basic or advanced reading level: Most Basic Content. Most Advanced Content.

Sites 232

Sites News Google Yahoo 232

Adam Sherk

SEPTEMBER 10, 2013

The content within the embedded post does not contribute towards the total word count in the article. It is fine to have editorial text before and after the embedded content, but aim to include at least 80 words prior to it. For the technical details on Google+ embedded posts check out the support content on Google Developer.

Embedding 151

Embedding News Google Tips 151

Adam Sherk

JUNE 4, 2014

While not as impactful as key news search optimization tactics, the tag offers another way to establish the topical relevancy of your content. 2) Standout tag – With the standout tag you can highlight up to seven articles per week, which offers a way to give an extra boost to priority content.

News 147

News Publishing Google Module 147

Adam Sherk

FEBRUARY 28, 2012

I won’t rehash all the details but their testing helped to set traffic records for member station KPLU, increased engagement and changed the nature of the comment discussions since more users were personally connected to the content. 5) Create Special Content. 2) Try a Guest Editor. But it is good to experiment.

News 199

News Facebook Case Study Conference 199

Adam Sherk

SEPTEMBER 24, 2012

You’d think that Google News would be sophisticated enough to determine relevancy based on the article content even when a non-literal headline is used. In addition the tag is not applicable to content like slideshows and packages that is not eligible for Google News indexation.

News 162

News Google SEO Publishing 162

Adam Sherk

NOVEMBER 14, 2011

Google’s recent algorithm change that favors the most recent content for certain types of queries offers good opportunities for news and content sites. Prior to the freshness change the news onebox would have still been prominent but only 2-3 of the natural listings would likely have been brand new content.

Reputation 155

Reputation Google Wikipedia Embedding 155

Adam Sherk

FEBRUARY 10, 2014

To get an idea of where things currently stand, I pulled 2013 referral data for a selection of 52 magazine and content sites, all well-known brands from major publishers. That’s a question I’m commonly asked by organizations that are attempting to establish benchmarks and assess their current performance. Social Media 10.2%.

Publishing 198

Publishing Hitwise Social Media Analysis 198

Adam Sherk

AUGUST 22, 2011

MLB and the Chicago Bulls offer examples of what can get pulled in from pages with no META description tag and not much text content: — Related posts: Publishers: Solve Tracking Code, Duplicate Content Issues with the Canonical URL Tag. It is also important to make sure that each of the sitelink pages has a META description tag.

Google 215

Google URL Sites Issues 215

Adam Sherk

APRIL 30, 2013

For publishers it typically involves identifying users that are sharing, discussing and linking to content from your brands and their competitors, and about specific topics. Then building relationships with those users over time and coming up with ideas for outreach, content development and promotion. Klout and Kred.

Blogger 196

Blogger BuzzStream Influencer Tools 196

Adam Sherk

OCTOBER 6, 2010

by Adam Sherk on October 6, 2010 It is safe to say that most news sites are now experimenting with various forms of user engagement and content promotion through social media. But in going through the site a substantial portion of the content is news so I opted to include it. Also surprised how well some magazines did.

Sites 176

Sites News Postrank Engagement 176

Adam Sherk

OCTOBER 14, 2015

Some are newer, others are longstanding, but I wanted to gather them together and focus on the benefits for news and content sites. There hasn’t been a major payoff for editorial content yet but with digital activity increasingly moving to mobile this is an important opportunity to take advantage of.

SEO 100

SEO Syndication Marketing NoFollow 100

Adam Sherk

JUNE 9, 2010

But Facebook Pages remain a key audience development and content promotion opportunity for publishers so it is important to make the most of them. A good way to enhance Facebook Pages is by using Static FBML to customize tabs for an improved visual experience and greater functionality.

News 181

News Sites Yahoo Facebook 181

Adam Sherk

NOVEMBER 21, 2011

The photo and video sharing site offers great opportunities for promoting lifestyle content and reaching niche audiences and specific demographics. On Pinterest publishers can showcase their content, build brand awareness and connect with influencers, evangelists and good old fashioned regular users who like their stuff.

Publishing 130

Publishing NoFollow Brands Real Estate 130

Adam Sherk

JUNE 30, 2009

However from an SEO perspective there is a downside, as syndication creates duplicate content issues. Search engines don’t want to show users multiple versions of the same content, so when an article has been syndicated it’s likely that one version will be given prominence – and that may or may not be the original.

Syndication 111

Syndication Press Release SEO Publishing 111

Adam Sherk

FEBRUARY 14, 2012

StumbleUpon Channels are a good opportunity for publishers (and any business involved in content marketing) because they create a direct pipeline to users that are specifically interested in your content. Lifestyle Content. There are a lot more content types that could be pointed out, too many to cover here.

StumbleUpon 120

StumbleUpon Brands Directory Real Estate 120

Adam Sherk

DECEMBER 17, 2013

SEO Guidelines for Sponsored Content and Partner Links. A Simple Workflow for Keyword Research for Content Planning. So as I stumble across the finish line, here are my top posts of 2013 by pageviews: The Most Common Google News Errors and How to Avoid Them. SEO Tips for Infinite Scrolling. Top Link Building Tactics for Publishers.

SEO 129

SEO Publishing Social Media Sports 129

Adam Sherk

AUGUST 14, 2012

Lifestyle content is the big winner but there are good opportunities for publishers in nearly any topical area. However links from Pinterest still have considerable indirect SEO value as users discover content through them which leads to links and social shares in other places. Sports 22,905 5,087. But What About Nofollow?

Survey 166

Survey Sites Publishing NoFollow 166

Adam Sherk

AUGUST 11, 2010

This is particularly appealing for publishers with content that may be of interest to specific audiences as opposed to the wider Digg user base. These are anchored by the main NBC Local profile that highlights the best local content with a better chance of having a wide appeal. It serves as an aggregator of our best local content.

Digg 166

Digg Marketing News Press Release 166

Adam Sherk

OCTOBER 18, 2011

Content Optimization. As possible, include the keyword phrase in executive quotes as that content may be highlighted by some services or used in resulting media coverage. Optimize/tag images and multimedia content with target keywords. Title/headline. Reduce unnecessary words to improve keyword weight.

Press Release 206

Press Release Tips Adwords Yahoo 206

Adam Sherk

SEPTEMBER 13, 2010

The content on search engines and social media gets a little lost among all the stats and charts so I thought I’d summarize that data here. Search Engines 34% of the public now use search engines to find news at least three days a week, up from 19% in 2008.

Survey 140

Survey Social Networking Engineering Research 140

Adam Sherk

MARCH 24, 2011

While multimedia content can be added to any press release, SMNRs are much more likely to incorporate images and video. Social media news releases have lots of advantages, and what’s not to like? They offer a clean, simple format that encourages companies to be clear and succinct.

Press Release 191

Press Release News Social Media Research 191

Adam Sherk

FEBRUARY 23, 2010

by Adam Sherk on February 23, 2010 There is an interesting article in BusinessWeek on how AOL is utilizing software and analytics data in an effort to match content with user interests and monetize it more successfully. Are you sure you want to write that article, Dave? Is this a good thing? Done right, I say absolutely.

Hitwise 110

Hitwise Press Release Adsense Syndication 110

Adam Sherk

OCTOBER 29, 2009

by Adam Sherk on October 29, 2009 This week Google unveiled Google Social Search , an opt-in feature that provides additional search results with content from a user’s “social circle” of friends and trusted sources. If not how do we get there? Related posts: Does Google Want Brands in Your Social Circle?

Google 109

Google Google Reader Press Release Survey 109

Adam Sherk

DECEMBER 9, 2014

In working with a wide range of news and content sites, I know that becoming an approved source and maximizing Google News visibility (through avoiding news crawl errors and editorial optimization) continue to be important priorities. But just how much traffic is it currently driving to publishers?

News 279

News Sites Publishing Data 279

Adam Sherk

DECEMBER 22, 2009

Data like this is interesting to check out, and it can provide useful insights for marketers and content producers in getting a better understanding of user interest and activities in both search and social media. What types of content generated the most social media sharing and inbound links? were most (and least) popular?

Trends 167

Trends How To Digg Press Release 167