Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. We wanted to give cruisers the tools to tell their own stories and share their experiences through text and media. People trust recommendations from peers and strangers over established experts.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

According to Natalya Minkovsky of the Content Marketing Institute , “intelligent content is a technology-agnostic way of organizing and tagging content in consistent, predictable ways. Generating content centrally makes it easier to maintain and keep the content current. Accuracy and Integrity, Easy Updating.

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