Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

Lots of case studies and lots of stories of success and failure. So we spent months creating an entirely new CMS (content management system) from scratch – WordPress didn’t have the firepower. Today I’m here not with a success story, but with a quick back story and a set of assumptions.

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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Intelligent content aka structured content is breaking out of its traditional boundaries. Today, organizations are looking to use Structured Content for their ebooks, case studies, research reports and blogs. So why should you consider changing up your content strategy ? The need for Bot-Readable Content.

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