Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Social media consultants are not masters of the dark arts. Companies often call a consultant in because social media is not working. Companies often call a consultant in because social media is not working. A lot of people think of social media as marketing, and it’s an important part.

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Foundations for integrated digital marketing

Sherrilynne Starkie

Earned Media : Sometimes referred to as ‘PR’, this is when other entities cover your news and information. This includes the news media along with other influencers such as analysts, bloggers, Instagrammers, YouTube Creators and more. Shared Media : This is social media. Earned Media). Shared Media).

Marketing 284
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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Here’s some year end social media tips. It’s “table stakes” for content marketing success.Your team absolutely NEEDS a competent writer who can produce articles, website content, social media updates, email campaigns and more. Images are key in creating engaging content.

Skills 195
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

Great social media consultants don’t have to be RGD-certified, but they do need to have considerable design know-how. It takes a lot of design knowledge to develop a social media strategy and plan a program. For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms.