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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support. With a daily review of insights, a consultant can adjust strategies and tactics, on the fly, to improve campaign return on investment (ROI). They can easily create and publish landing pages and blog posts.

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How to optimize your marketing budget: Do more with less

Sprout Social

Anything new brings risk, so you’ll need to justify each expense for its potential ROI and compare that to the ROI of existing campaigns. It can also include public relations and executive communications to further support brand awareness and distribute content to wider audiences.

Marketing 131
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Just as building a new home or building takes time, building your business inclusive of a content marketing plan also takes time. If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.

Content 162
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What is a customer journey map and how to make your own [examples included]

Sprout Social

This helps determine the ROI of customer-centric engagement and service. Identify content gaps. Pain points without solutions are an excellent source for content ideation and development. Use prospecting tools, content management systems (CMS) and behavior analytics tools to gather data.

Examples 103
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World Class Processes, the War of Ideas and Other Content Strategy Wins

Writtent Blog

Learn how to evaluate and use a content management system, email software, lead nurturing program, keyword tool , and social media scheduling software to your full advantage. Getting the technical side of things right will allow you to seamlessly scale and focus on improving your content marketing strategy.

Class 72
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How to Track Social Media in Google Analytics (Beginners Start Here!)

Hootsuite

Providing details about social traffic and conversions, Google Analytics social media reports are an important resource to help you prove social ROI. Calculate the ROI of your social media campaigns. See what content works best with each social media platform. Google Analytics is an important tool for any digital marketer.

Analytics 145
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Are You Writing Intelligent Content? Should You Be?

Waxing UnLyrical

Generating content centrally makes it easier to maintain and keep the content current. If using a component content management system (CCMS) you update in one place and with automation, all published material that pulls that content will be updated. Content accuracy and consistency is greatly improved.

Content 181