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Foundations for integrated digital marketing

Sherrilynne Starkie

And, all ideas, activities, plans and campaigns are categorized into one of the following four interdependent media categories : Owned Media : You publish and distribute your own content online. For example, you might publish thought leadership articles on your blog, produce a podcast or go ‘live’ on Facebook.

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How to Get Verified on Pinterest: A Step-by-Step Guide

Hootsuite

Local Retail Store or Local Service (e.g. Online Retail or Marketplace (e.g. Publisher or Media. If you are using WordPress, for example, you would open the content management system, click Tools , then Marketing and then Traffic. Save time managing your Pinterest presence using Hootsuite.

How To 132
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How to Build a Content Calendar (Plus a Free Template for 2014)

Convince & Convert

The benefit of using the calendar format, rather than just a long list of content to be published, is that you can visualize how your content is distributed throughout the year. You might need to be reactive or adapt your plans frequently – or how changeable your content production resources are.

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