Sherrilynne Starkie

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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

This includes best practices, strategy, online tools and platforms, content formats, and more. Paid media is part of most social media campaigns, and that means consultants are managing client budgets. Consultants use content management systems (CMS) such as WordPress or Drupal to publish without web support.

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Foundations for integrated digital marketing

Sherrilynne Starkie

There are literally thousands of marketing platforms, apps, channels, networks and formats. But make sure your website has an easy-to-use content management system (CMS) so you can update it often. Mailchimp and Constant Contact are two popular email marketing platforms with free and low-cost options.

Marketing 284
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

For example, there are dozens (probably 100s) of format requirements for the various social networks and platforms. This will enhance collaboration with graphic designers and lead to better, more effective content. Being an imagery content maker. Photo and image selection are key design skills for social media consultants too.