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What the heck are social media consultants and what do they do all day?

Sherrilynne Starkie

Most consultants spend time getting an understanding of the organization’s digital footprint and online audiences. All this information is drawn together to develop a picture of how well an organization is doing online and where it needs to go. Relationship management is central to everything a social media consultant does.

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Old-Fashioned Organic SEO Wins the Day After Google Penguin Update

Bare Feet Studios

The latest Google search algorithm update (nicknamed Penguin) has moved strongly towards the long held principles of “organic seo.” Having duplicate content on the web. Some content management systems allow you to have multiple websites with unique URLs that are all served from the same database (e.g.

SEO 79
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Content Marketing: Dos and Dont’s [Report]

Mindjumpers

Skyworld.com has just released their second complimentary white paper from the series on Successful Content Marketing. The first white paper called “How to kick-start your Content Marketing” includes a seven-step approach that can be used by any organization to develop or re-energize a successful content marketing strategy and program.

Report 216
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How to Create a Content Marketing Architecture, Framework and Plan

Pam Moore

Just as building a new home or building takes time, building your business inclusive of a content marketing plan also takes time. If you want results with your content marketing effort you must create a content management system inclusive of goals, objectives, editorial calendars, alignment to needs of audience and the list goes on.

Content 162
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7 Skills to Improve Your Chances of a Better Job

The Realtime Report

From storing and organizing data to applying complex mathematical formulas and creating complex macros, it’s important that you’re an expert. However, spreadsheet skills don’t simply mean auditing data from cells; in order to get hired on this skill, you’ll need to work at becoming a spreadsheet ninja.

Skills 128
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How To Start A Blog For Your Small Business

Buffer Social

This is an efficient way to build up the organic search for your brand. Still, if you consistently generate solid content that is crafted with search engines in mind, your articles can eventually start ranking higher on Google and similar sites. Just know that it will take some time for your posts to rank high for SEO.

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How to optimize your marketing budget: Do more with less

Sprout Social

For example, when the teams focus on paid campaigns and SEO collaboration, they may discover that the website is already ranking organically for an expensive target keyword and there’s no need to bid for it. A holistic paid and organic keyword strategy like this can reduce your ad spend significantly.

Marketing 131