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| | WAXING UNLYRICAL
APRIL 15, 2015 [Content management systems, Mobile] Building a New Kind of Cruise Community
Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Guest Post by J.D. Lasica.
APRIL 15, 2015 | WAXING UNLYRICAL
[Content management systems, Mobile] Building a New Kind of Cruise Community