Waxing UnLyrical

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Building a New Kind of Cruise Community

Waxing UnLyrical

Our team’s goal is to help bring social, mobile and digital to the cruise world – a huge, sprawling, largely analog $38 billion market. Here are the working assumptions we’re beginning with for our website and mobile app. Assumption 1: Create content. Instead of launching the site and hiring marketers to do content marketing, we brought on bloggers and writers who helped us create a rich foundation of smart, informative travel guides , cruise reviews, consumer how-to articles and Visual Lists , a new content format we’re pioneering. Guest Post by J.D. Lasica.

Four Mobile Marketing Growth Areas

Spin Sucks

This first ran on MyMobiManager , a company that creates content management systems for the mobile web. So when we talk about something as simple as moving their websites to a mobile browser friendly format, you can imagine the blank stares we get. But these statistics show mobile isn’t going to go away. Mobile Browser Ready. Mobile Blogging.

The Lowdown on Making Your Site Mobile-Friendly

Idaconcpts

It has been easy until recently to ignore the concept of mobile browsing as it did not impact a significant portion of the traffic on the internet. That notion has changed, however, with 2011 seeing a total of 20% of all web traffic coming through mobile phones. Using Mobile Conversion Services. Testing Your Mobile Site. Using CSS. Using Plug-ins. Web Analytics

Seven Tools for Your 2012 Marketing and Communication Plans

Spin Sucks

Mobile Content. And, next year, you’ll go from writing content solely for the web to writing content for the web, phones, and tablets. For 2012, be thinking about how to combine Google analytics , your content management system, tools such as Clicky , and any other data you can get your hands on to develop a dashboard for your executives.

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How to Build and Monetize a Mobile-Optimized Blog

ProBlogger

For bloggers, creating a mobile site can seem daunting. Without the time, money and a working knowledge of various coding languages, a mobile site can seem out of reach. Mary Meeker, a partner at Kleiner Perkins Caufield & Byers, noted in her 2012 Internet Trends report that mobile traffic today accounts for 10% of total Internet traffic. Why have a mobile site?

The Intersection of Online Communities and Learning Management Systems

SocialFish

We’re seeing some interesting things going on in the association industry at the intersection of online communities and learning management systems (LMS). Just over half of respondents (51 percent) report using a learning management system (LMS) to deliver and manage education. This post originally appeared on Online Community Results. live) Webinars or Webcasts.

Learn How to Measure What Matters

Spin Sucks

He’ll show you how to determine whether or not you need a mobile-specific website (right now), how to use annotations to provide historical data, how to integrate your analytics with your email marketings, how to determine if/what people are sharing on the social networks, and how to use the URL builder to track exactly what people are doing when they click on your links. Strategy.

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Best Responsive Web Design To Boost Your Online Business

Kikolani

Best responsive web design (BRWD) involves a collection of sophisticated techniques, which allows your website to adapt to any screen size by rendering the content in an easily readable and navigable form. With Google taking mobile-friendliness to another level, you cannot think of a successful SEO strategy without best responsive web design. Google doesn’t like content repetition.

3 Projects to Improve Auto Financial Services Websites

Idaconcpts

Resize your Internet browser window to about ¼ of the full screen and you should get a view like the one below: This would mean that several users viewing the site on mobile devices could potentially run into a very frustrating experience. survey participants accessed the Internet via a mobile phone each week during that period. NOT for managers. NOT for webmasters.

Open Research: A Framework for Social Analytics

www.web-strategist.com

After interviewing nearly 40 experts and working with Charlene Li and a bit of help from myself, she’s found six distinct use cases (see compass below) on how companies are measuring using these new toolsets. Why are social analytics so important? This is a new medium, and proof over re allocation of investment is key. The more you share it, the easier it is for us to produce more. Wowza!

This Week in Social Media – 7/31/2013

Social Media Marketing

The secrets of success to building a digital newsroom, the secrets of bureaucracy-free content marketing, Sina Weibo was slow to evolve, Quebec loves Twitter, Pinterest and Google+ are gaining on Facebook, what to do with marketing data and more, it''s This Week in Social Media. New research shows that businesses are turning to Twitter more than Facebook for real-time social content.

21 Things to Know When Pricing a B2B Website

PWB Marketing Blog

So, the groceries you put in the bag (that is, the content you put on your website) will be different. Do you have an existing content management system? Do you need an e-commerce solution to track inventory, manage payment processing, run promotions or special offers, run sales reports, and accept PayPal and credit card payments?

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5 Copywriting Techniques That Affect SEO

Writtent Blog

When we think of SEO, we think of keyword research and content length, but search engine algorithms have evolved. Search engines care more about your content’s authority. They want to know whether or not people trust your content. This practice will enhance readability and make your content more natural and compelling, which both readers and search engines like.

21 Content Marketing Tools to Use in 2014

Writtent Blog

What if a marketer was only as good as their content marketing tools? The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Image credit: content marketing experience. Here are the very best: 1.

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22 Social Media Marketing Management Software & Services Reviewed - Online Marketing Blog

www.toprankblog.com

Over the past 6-9 months, I’ve been researching and reviewing a variety of social media management tools that help with everything from source network connections to campaign & social content management to monitoring & measurement. Includes multiple account and platform support, social CRM and ecommerce for Facebook, email marketing and mobile features.

7 Ways to Take the Media World by Storm

Convince & Convert

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Make Mobile Your Top Channel Strategy. eBay is betting its entire future on mobile, and it’s winning. Repurpose All Your Content. Enjoy!

Looking Into The Social Media Past

Firebelly

In preparation for the New Year, we’ve been working on transferring our Firebelly blog from Typepad to the beautiful WordPress content management system. “The Facebook film, still untitled, will chronicle how an internal messaging system launched from a university dormitory grew into an online enterprise worth as much as 15 billion dollars.&#. Android.

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2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Prior to starting gShift, Chris was a co-founder of Hot Banana Software, a search engine-friendly web content management system that was acquired by Lyris Inc. He is an active participant in social media, author of the popular blog Managing By Walking Around , a frequent speaker at industry events, and a published author on multiple subjects. Chris Adams – @chrishadams.

The Fifteen Classes of the Social Business Software Suite (Q4, 2010)

www.web-strategist.com

Yet don’t discount other systems, as when you look closely, Google, Yahoo, MSN, AOL are also social networks, and will continue to innovate as well as aggregate. Social Media Management Systems. This recent entrant spurred out of the need for individuals to manage their multiple disparate identities and information from a variety of social networks.

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Learning via the Social Media Game

Bare Feet Studios

It just shows you how much app and platform development continues in the sphere of online social networks and mobile options. Customized content management systems (CMS) where your staff can access and edit the website and users can create their own blogs within your main site. How often will you use this and what data or content would you like to include? Web and mobile updates. Mobile Texting. How will you collect and manage cellphone numbers? Commercial online project and content management system for internal use.

List of Social Media Management Systems (SMMS)

www.web-strategist.com

The issue of lack of scale is resonating with social strategists –as a result, the market is developing new tools that will help them manage them. Definition: Social Media Management Systems are collection of procedures used to manage work flow in a disparate social media environment. This is not unlike traditional editorial processes used in CMS systems.

How to Optimize Your Content for Authorship Success

ProBlogger

One of the most important things you can do in 2014 as a content creator, is identify who you are as a personal brand by monitoring how you come across online. Google Authorship is a revolutionary function of Google that allows you to identify content you’ve produced, as well as the publishers you’ve produced content for. Content Attribution. Where your content lives.

WordPress Themes 101

Unspoken

Although WordPress began as a tool for bloggers, it has now expanded to include a sophisticated content management system. To get the most out of WordPress, it's important to have a basic understanding of the system and options available to you. Backing up will save you costly time and energy rebuilding functionality and content lost in translation.

70+ Resources on How to Start a WordPress Blog

Kikolani

Sure, there are other blogging platforms and content management systems you can use on your own domain, but none are quite as popular or powerful as WordPress. Importing Your Content. WordPress.org has a Importing Content guide that includes information on how to import content from almost 50 different sources (or, in some cases, if it is even possible).

Brand Monitoring, Social Analytics, Social Insights

www.web-strategist.com

More customers, buyers, and consumers are creating content everywhere they go. Earlier this year, I made clear investments in researching the Social CRM space and Mobile+Social space (report forthcoming), it’s clear that Social CRM is starting to get wind under it’s wings, and mobile/social is certainly happening at consumer level.  So what do I see happening next?

Vanessa Fox Discusses Search, Siri and Social

Geoff Livingston

She just released the second edition of her book, Marketing in the Age of Google , one of the best resources you can buy to understand how search impacts business outcomes, as well as content creation and social media marketing. That we carry out mobile phones with us everywhere means that we take more pictures and we search more. Her answers are just amazing. ranking). Image by Joi.

Integrate Social Networks with your Corporate Website with ‘Social Sign On’

www.web-strategist.com

Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols. More accurate contextual information as first time users information can be used to match relevant content, media, products, and even advertisements. Single Sign On systems don’t go away they simple aggregate this new level of data. Expect more now.

50 Ways to use Social Media, listed by Objective « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing

www.web-strategist.com

Collectual these folks own social media budgets: LIST [link] in reply to spicedawg56 1 week ago « Community Platform Pricing for New Clients Scorecard: Should Startups Have Community Managers? Couple your email newsletter content with additional website content on a blog for improved commenting. Try out a short series of audio podcasts or video podcasts as content marketing and see how they draw. Practice delivering quality content on your blogs, such that customers feel educated / equipped / informed. Turn your blog into a mobile blog site with Mofuse.

Content Is No Longer King: Curation Is King

www.businessinsider.com

Login With Facebook | Login With Twitter | Login | Register Jobs Home SAI Wire Clusterstock Money Game War Room Travel Latest Video Hive Tape Questions Blackboard Online Mobile Gadgets Media Startups Road Warriors Most Commented Digital 100 Silicon Alley 100 Hive Tape Questions Hot » Currency | Economy | Gadgets | Hedge Funds | Mobile | Wall Street. Bloggers make content.

Social Media From A to Z: A Glossary

Pamorama

Atom also provides a standard way to export an entire blog, or parts of it, for backup or for importing into other blogging systems. “Blog&# can also be used as a verb, meaning to maintain or add content to a blog. Box.net : Box.net enables users to organize and view all of their content online in a familiar file and folder structure. But never fear! site (e.g. Nice work.

Hot off the Press

PWB Marketing Blog

Most understand that to deliver value and drive traffic, regular content updates are needed. This used to mean an expensive custom content management system (CMS), adding staff trained in HTML, or hiring us to do all their updates. But there are a growing number of clients with limited budgets and a desire to regularly add content. They’re looking to us to provide a one-shot solution that will give them not only a great looking site, but also the means to manage it on their own after it’s built. Marketing Wordpress

Microsoft’s Future in Digital Marketing

Buzz Marketing for Technology

Through interactive elements on websites to the provision of winning digital experiences via mobile, Microsoft is working very hard to help brand connect to customers. I don’t want however to overstate the case.  So one of the best examples we have is Ferrari.com where they used SharePoint as the presentation layer and content management system.

10 Quotes on the Apple iPad and the Business of News

Adam Sherk

The question, then, is whether newspaper publishers will do any better at monetizing mobile advertising than they have online. “The future of news is about distributing content as widely as possible and monetising not just content but relationships. handful of very large publishers, like the NYT, may be able to scrap together some compelling content on a regular basis.

My 9 Favorite Wordpress Social Media Plugins | jasonyormark.com

Jason Yormark

These add ons turn what essentially is a blogging platform, into just about any type of site you want from community to content management systems to storefronts. Disqus Comment System – The Disqus plugin transforms your WordPress comments into a true social media friendly experience.  Related posts: Social Media Friendly Blogging My 9 Favorite iPhone Social Media Apps Mobilize Your WordPress Blog! It’s by far one of the greatest pieces of software ever built, and to think that it is free is the icing on the cake. It truly is amazing. Any thoughts?

eLearning & Deliberative Moments: The present and future of Personal Learning Environments (PLE)

Buzz Marketing for Technology

Contents Introduction Towards a Definition Driving Forces Developments to Date Barriers Future Potential References Web Links Introduction A definition for the term Personal Learning Environment ( PLE ), remains elusive. The primary purpose of the systems is to organise course content for transmission to enrolled students. eLearning & Deliberative Moments. services. 2002).