I recently read Measuring Mobile App Effectiveness , an article that discussed the future and sustainability of the mobile web and mobile applications. I’d like to focus on how companies can take advice from the article and create successful mobile applications.  The article points out that the average consumer has seven mobile applications they use on a daily basis. Therefore, it seems almost obvious that the next step is to  make your exisitng eCommerce site mobile-friendly as the article suggests. 4.What becomes mobile and what stays online?