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6 Content Marketing Skills You Need to Succeed in 2021

Sherrilynne Starkie

Marketing and communications professionals are adapting to survive. And, that means rapid upskilling for most in-house marketing communications teams. It looks like the WFH trend will continue throughout 2021 so here’s my top six content marketing skills you’ll need to succeed in 2021. Content Curation.

Skills 195
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Foundations for integrated digital marketing

Sherrilynne Starkie

This ancient Chinese proverb still holds true in today’s marketing world. There are literally thousands of marketing platforms, apps, channels, networks and formats. For overwhelmed marketers wondering where to begin, the best first single step is understanding integrated digital marketting. Earned Media Foundations.

Marketing 284
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How to optimize your marketing budget: Do more with less

Sprout Social

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Do your research You need to be aware of the market conditions to allocate the right marketing budget.

Marketing 128
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Solving the Content Management System Standoff: Drupal, Joomla or WordPress?

ProBlogger

Similarly, the same approach should be taken when it comes to choosing the best open-source content management system (CMS). Whether youll be running a company blog or a site thats jam-packed with graphics and video, making the right choice depends on your content. Originally at: Blog Tips at ProBlogger.

Drupal 52
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10 Content Marketing Tools That Will Make Your Job Easier

Hootsuite

Marketers need to take the same approach. That’s where content marketing comes in. By creating valuable resources, information, tools, and other forms of content for your audience, you make sure you’re top of mind when it comes time to make a purchase. Content marketing is a big job.

Tools 104
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Must have graphic design skills for social media consultants

Sherrilynne Starkie

They should also have some basic design skills to bring to marketing and communications projects. This will enhance collaboration with graphic designers and lead to better, more effective content. Being an imagery content maker. Two essential activities include publishing content online and setting up effective landing pages.

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Here Are the 5 Best Practices and Tips to Follow in Your Web Design

The Realtime Report

Bear in mind that some content management systems will require extra plug-ins. Hire A Professional Digital Marketing Expert. If you want to increase revenue from your website, you might want to consider hiring a marketing professional. You might ask what digital marketing has to do with building a website?

Tips 182